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Die Auswirkungen der künstlichen Intelligenz auf die Ausrichtung der Online-Werbung

Die Auswirkungen der künstlichen Intelligenz auf die Ausrichtung der Online-Werbung

Oyebola Toyese

72,88 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208347444
72,88 €
IVA incluido
Disponible
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In Anbetracht der Tatsache, dass Online-Werbung und künstliche Intelligenz den Wirtschaftssektor tiefgreifend beeinflusst haben, berichtet dieses Buch über eine Forschungsstudie, in der untersucht wurde, wohin sich Online-Werbung entwickelt, indem künstliche Intelligenz und Online-Werbung in vier Phasen analysiert wurden: erstens das Wachstum von KI-gesteuerter Werbung. Zweitens das gegensätzliche Interesse zwischen der Nutzung innovativer Daten und dem Recht auf persönliche Daten. Drittens, die aktuelle Haltung der Unternehmen zum Einsatz von KI und Online-Werbung. Schließlich wird die Entwicklung des Verbraucherengagements in Bezug auf KI-gestützte Werbung für ein entschiedeneres Targeting untersucht. Dieses Buch beinhaltet die Implementierung von KI-gesteuerter Werbung in ihre Marketingbemühungen für das Unternehmenswachstum, und wenn sie nicht praktiziert wird, zeigen die Ergebnisse mehr Informationen über ihre Einschränkungen auf.

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