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Consumer Research for Museum Marketers

Consumer Research for Museum Marketers

Consumer Research for Museum Mpb

Margot a Wallace / Margot A. Wallace / Margot AWallace

43,43 €
IVA incluido
Disponible
Editorial:
RLPG/Galleys
Año de edición:
2010
Materia
Investigación de mercado
ISBN:
9780759118096
43,43 €
IVA incluido
Disponible
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Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author’s approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.

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