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Consumer Profiles (RLE Consumer Behaviour)

Consumer Profiles (RLE Consumer Behaviour)

Adrian Furnham / Barrie Gunter

85,64 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Psicología social, grupal o colectiva
ISBN:
9781138832466
85,64 €
IVA incluido
Disponible
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Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

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