Consumer Perceptions and Food

Consumer Perceptions and Food

Diana Bogueva

327,89 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2024
Materia
Economía del desarrollo y economías emergentes
ISBN:
9789819778690
327,89 €
IVA incluido
Disponible
Añadir a favoritos

This book is a timely overview of the various aspects of consumer perception related to food. This book explores consumer perceptions that are vital to marketers and often underlie the success or failure of products in the marketplace. Perception is the process of selecting, organizing, and interpreting sensations into a meaningful whole, and this book highlights how human perceptions are unique, highly subjective, and easily distorted. These perceptions are influenced by our senses-sight, hearing, taste, smell, and touch-as well as our beliefs, emotions, opinions, and experiences. This book states that this is related to food, and perceptions are also guided by beliefs, thoughts, emotions, feelings, and opinions about, or preferences, expectations, and knowledge of, and the sensory experience, the fear, and the relationships built between the consumers and the food over time. This book aims to further the understanding of the fundamental mechanisms which determine individual responses to existing and emerging food issues. This book provides insights into consumer behaviour (e.g. consumer decision making, promoting behaviour change), factors influencing consumers’ food and meal choices, confidence in the safety of food, perception of health-related messages and food laws and regulations, sustainable and responsible consumer behaviour (e.g. food waste), acceptability of new food alternatives, innovations and technologies, integrating consumer insight and communication challenges in cross-functional communications in innovation processes. 'Consumer Perceptions and Food' delves into how these perceptions shape consumer behavior, from decision-making and behavior change to meal choices and confidence in food safety. It explores the impact of health-related messages, food laws, and regulations, and examines the acceptability of new food alternatives and technologies. The book also addresses the importance of sustainable and responsible consumer behavior, including food waste and ethical consumption. Through a rich array of insights, this book provides a deep understanding of the fundamental mechanisms that drive individual responses to food issues. It emphasizes the importance of mindful eating-making conscious food choices that benefit our health, the environment, and the planet. This involves considering the origins of our food, its production methods, and the broader impacts of our choices on public health and ecosystems. This book is a call to action for consumers to rethink their relationship with food, fostering deeper connections and appreciation for sustainable practices and ethical consumption. It is a crucial step in the ongoing journey of shaping the future of food, guided by informed and mindful consumers.

Artículos relacionados

  • Business Innovation, Development, and Advancement in the Digital Economy
    Oncioiu
    Digital technologies maintain an important tool in today’s business economy. As the economy continues to change, businesses seek out solutions in order to enhance and develop their organization. Business Innovation, Development, and Advancement in the Digital Economy highlights the competitive advantages on the emerging digital economy. Bringing together the classic economy the...
    Disponible

    242,79 €

  • Green Technology Applications for Enterprise and Academic Innovation
    Ezendu Ariwa
    In the age of corporate responsibility, green technology and sustainability continue to grip the consciousness of business and academic institutions. However, development of appropriate business-driven green applications requires an awareness of best practices of the green agenda. Green Technology Applications for Enterprise and Academic Innovation addresses the importance of g...
    Disponible

    295,13 €

  • Bridging the Gap Between Growth Theory and Policy in Asia
    Rup Singh / Tatla Dar Singh
    Although economic growth is amongst the oldest of debates in Economics, there has been little advancement in growth theory since the classic works of Solow. As such, clear-cut answers to the context-specific determinants of growth, especially for developing countries, are rare. Bridging the Gap Between Growth Theory and Policy in Asia: An Extension of the Solow Growth Model add...
    Disponible

    255,83 €

  • Comparative Economics and Regional Development in Turkey
    Bryan Christiansen / MMustafa Erdoğdu
    The rise of globalization has affected the ways in which nations maintain sustainable development and economic prosperity. Certain countries, such as Turkey, have evolved into a place of particular importance in the changing global economy. As such, it has become more important than ever to better understand the crucial role of such nations on an international scale. Comparativ...
    Disponible

    269,40 €

  • Collision and Collusion
    Janine Wedel
    When the Soviet Unions communist empire collapsed in 1989, a mood of euphoria took hold in the West and in Eastern Europe. The West had won the ultimate victory--it had driven a silver stake through the heart of Communism. Its next planned step was to help the nations of Eastern Europe to reconstruct themselves as democratic, free-market states, and full partners in the First W...
  • Trade and Transport Facilitation Monitoring Mechanism in Nepal
    Asian Development Bank
    This baseline study reviews Nepal’s trade and transport procedures, highlights the importance of monitoring trade and transport facilitation, and lays a foundation to establish trade and transport facilitation monitoring mechanism.The establishment of a trade and transport facilitation monitoring mechanism (TTFMM) is important because it allows a country to take stock, identify...