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Consumer Packaging Strategy

Consumer Packaging Strategy

Huda Khan / Polymeros Chrysochou / Richard Lee

241,38 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2022
Materia
Diseño de productos
ISBN:
9780367430368
241,38 €
IVA incluido
Disponible
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Sobre IBD

This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.

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