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Considerações sobre o turismo cultural sustentável em Cuba

Considerações sobre o turismo cultural sustentável em Cuba

Ana Cecilia Hardy Medina

61,82 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9786206233473
61,82 €
IVA incluido
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A cultura cubana, com a sua imensa riqueza e diversidade de tradições e costumes, a sua história e o seu povo, como nação da região das Caraíbas, é a força mais valiosa para o desenvolvimento do turismo. As instituições do turismo e da cultura têm a tarefa de identificar, diferenciar e valorizar os produtos turísticos e culturais deste país, envolvendo todos os actores relevantes na preservação do património cultural, através de projectos comunitários, como expressão genuína da presença orgânica na cultura popular e tradicional. O objetivo deste trabalho é propor programas de intercâmbio cultural, através de projectos comunitários, com diferentes segmentos de mercados emissores para o desenvolvimento de um turismo cultural sustentável.

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