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Comunicação de marketing e desempenho das instituições financeiras

Comunicação de marketing e desempenho das instituições financeiras

Isaac Tandoh

83,04 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209222887
83,04 €
IVA incluido
Disponible
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A comunicação de marketing continua a ser uma técnica essencial para levar bens e serviços ao mercado-alvo. Essencialmente, os profissionais de marketing terão de dominar as ferramentas de comunicação de marketing e utilizá-las de forma eficaz para enviar os seus bens e serviços para onde devem estar e obter retorno sobre os seus investimentos. No entanto, as empresas gastam muito em promoções sem obter os ganhos necessários para os enormes investimentos realizados. Este estudo analisará os conceitos básicos da comunicação de marketing e a sua relação com o excelente desempenho dos bancos. É uma leitura obrigatória e recomendada para profissionais de marketing, investigadores, instituições financeiras e estudantes de marketing. O autor, que passou anos no setor e trabalhou como gestor de comunicação de marketing para várias instituições, acrescentou uma abordagem prática ao estudo.

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