Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Comunicação comercial através do merchandising
Comunicação comercial através do merchandising

Comunicação comercial através do merchandising

Arsène Tshimanga Kalonji

105,12 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208228859
105,12 €
IVA incluido
Disponible
Añadir a favoritos
Sobre IBD

O estudo do comportamento de compra só pode ser pertinente se tivermos em conta a natureza da relação e a forma da troca. Alguns intercâmbios são transaccionais e pontuais no tempo, enquanto outros são mais relacionais e desenvolvem-se ao longo do tempo. Além disso, algumas trocas são formalmente contratualizadas, enquanto outras não o são. Se as empresas, numa clara vontade de fidelizar os seus clientes, se orientam para um marketing baseado na relação, terão também de desenvolver um modelo de análise do comportamento dos consumidores e dos compradores adaptado à forma da relação.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
    Disponible

    25,15 €

  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • LinkedIn Lead Rush
    Edwards Drew
    If you’ve got an LinkedIn account, but you’re struggling to generate leads and you’re frustrated at the number you know you’re missing out on but you don’t yet know how to attract — and you know just one small but important step in the right direction, one last small piece of the “LinkedIn marketing puzzle???' is going to be enough to make it all start happening for you…then th...
  • Markendising
    Alex Ahmad / Eric Howerton
    Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history.They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure.The question becomes: how do retailers and manufacturers meet these demands?...
    Disponible

    12,01 €

  • The Ad War
    Matt Hrushka
    Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet. ...
  • Author Power
    Lynn Isenberg
    Author Power by Lynn Isenberg reveals case studies and how-to scenarios for authors to empower themselves to generate income and enhance distribution before (and after) publishing. Foreword by SJ Hodges. Special thanks to SpacePen.com. Author Power is packed with invaluable information, stories, road maps, and experiences about how to empower yourself as an author, publisher...

Otros libros del autor

  • GESTION DE LA RELATION CLIENT DU PHYSIQUE AU VIRTUEL
    Arsène Tshimanga Kalonji
    Actuellement vendre ne se limite pas seulement à une étale, une vitrine ou une chaine de magasin; en effet, au delà du simple fait de posséder une adresse physique, il faut par surcroit ajouter la variable 'client'. Ce livre traite donc de cette question dont la vitalité pour la survie de l’enseigne est tout aussi capital, une enseigne qui n’a pas de client est vouée à fermer. ...
    Disponible

    105,24 €

  • A sociedade da informação ao serviço da inteligência económica
    Arsène Tshimanga Kalonji
    O mundo está a mudar. Acontecimentos recentes, como a COVID-19 e a guerra russo-ucraniana, reposicionaram significativamente a política mundial. Estes acontecimentos puseram em evidência as adversidades e as clivagens subjacentes. No entanto, mesmo na ausência destes acontecimentos, o mundo funciona como um todo, mais conhecido por globalização. Com a concorrência, os Estados s...
    Disponible

    119,68 €

  • Die Informationsgesellschaft im Dienste der wirtschaftlichen Intelligenz
    Arsène Tshimanga Kalonji
    Die Welt befindet sich im Umbruch. Jüngste Ereignisse wie COVID 19 Und der russisch-ukrainische Krieg haben das weltpolitische Leben stark neu positioniert. Diese Ereignisse haben die zugrundeliegenden Widrigkeiten und Verwerfungen deutlich gemacht. Doch auch ohne diese Ereignisse funktioniert die Welt als ein Ganzes, das besser als Globalisierung bekannt ist. Die Globalisierun...
    Disponible

    119,55 €

  • The information society at the service of business intelligence
    Arsène Tshimanga Kalonji
    The world is changing. Recent events such as COVID 19 and the Russo-Ukrainian war have strongly repositioned world politics. These events have highlighted underlying adversities and rifts. However, even in the absence of these events, the world functions as a whole, better known as globalization. It includes collaboration between states, and a controlled flow of information. Wi...
    Disponible

    119,77 €

  • La società dell’informazione al servizio dell’intelligenza economica
    Arsène Tshimanga Kalonji
    Il mondo sta cambiando. Eventi recenti come il COVID 19 e la guerra russo-ucraina hanno riposizionato in modo significativo la politica mondiale. Questi eventi hanno evidenziato le avversità e le spaccature di fondo. Tuttavia, anche in assenza di questi eventi, il mondo funziona come un insieme, meglio conosciuto come globalizzazione. La globalizzazione è un fenomeno che compre...
    Disponible

    119,70 €

  • Kommerzielle Kommunikation durch Merchandising
    Arsène Tshimanga Kalonji
    Die Untersuchung des Kaufverhaltens kann nur dann aussagekräftig sein, wenn man die Art der Beziehung und die Form des Austauschs berücksichtigt. Manche Austauschbeziehungen sind transaktional und zeitlich punktuell, andere hingegen sind eher beziehungsorientiert und erstrecken sich über einen längeren Zeitraum. Darüber hinaus sind einige Austauschbeziehungen formell vertraglic...
    Disponible

    105,07 €