Buyer/Consumer Information Processing

Buyer/Consumer Information Processing

Buyer/Consumer Information Processing

 

76,64 €
IVA incluido
Disponible
Editorial:
Longleaf on behalf of Univ of N. Carolina Press
Año de edición:
2011
Materia
Investigación de mercado
ISBN:
9780807896891
76,64 €
IVA incluido
Disponible
Añadir a favoritos

This volume, the first to deal with the study of consumers’ and buyers’ mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.Originally published 1974.A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

Artículos relacionados

  • The Giant’s Ladder
    Elizabeth Chabe
    As a scientist or engineer, do you find the concept of marketing your work daunting? Are you struggling to get your scientific breakthrough the attention and success it deserves?The Giant’s Ladder, by Elizabeth Chabe, offers a pathway to do just that. This guide is specifically crafted for scientists stepping into leadership roles, marketing professionals within scientific orga...
    Disponible

    16,13 €

  • From Likes to Leads
    Azhar ul Haque Sario
    Unlock the Goldmine: Turn Facebook Engagement into Profitable LeadsTired of chasing meaningless likes on Facebook? Ready to transform your social media presence into a lead-generating machine? 'From Likes to Leads: The Facebook Formula' is your ultimate guide to harnessing the true power of Facebook for real business growth.Master the Facebook Lead Generation GameThis comprehen...
  • O Livro de Segredos do Neuromarketing
    Samuel James
    Prepare-se para revolucionar sua abordagem de marketing. Através desses insights, você transformará espectadores em compradores, seguidores casuais em defensores apaixonados e marcas esquecíveis em experiências memoráveis. Prepare-se para liberar o poder do neuromarketing. ...
  • Economics and Consumer Behavior
    Agnus Deaton / Angus Deaton / John Muellbauer
    ...
    Disponible

    70,39 €

  • Gene6
    Guillermo Perezbolde
    GeneSeis: Descifrando las generaciones en el mundo moderno es un viaje fascinante a través de las complejas dinámicas generacionales que moldean nuestro mundo moderno. En esta obra innovadora, Guillermo Perezbolde nos sumerge en un análisis profundo de las diversas generaciones, desde los Baby Boomers hasta la Generación Alpha, desentrañando sus perfiles psicológicos y su impac...
    Disponible

    22,46 €

  • How to Use Customer Data
    Sachiko Scheuing
    Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers’ privacy concerns with the latest innovations can be a complex challenge. When done right, data-driven marketing can build customer trust for sustainable long-term value. This is precisely where How to Use Customer Data comes in, by breaking down everything you need to know about t...
    Disponible

    52,60 €