Building Your Business In the New Digital Reality

The world of technology is progressing at a speed that few ever imagined. Technology and the movement of information; through interactive mass media and demands in the marketplace; has created numerous technological advances and changed the world more in the last 130 years than in the previous 2000 years. Now, the saying, 'life imitates art' is no longer just a cute cliché. How many young people have become astronauts because they watched Star Trek on a 13-inch black and white television? How many philosophers began their radical way of thinking by watching The Twilight Zone, and how many primatologists had their passions ignited by the Planet of the Apes movies? Everything about the world we live in is being affected and influenced by technology. If you are a business person and have not yet begun the journey of integrating technology into your business, you are likely going to be left in the dust. Maybe you think you can work your way around it? That's what many different companies in many different industries thought when George Washington Carver, Thomas Edison, George Goodyear and many other visionary inventors of the day introduced innovation in existing technologies, as well as new inventions. The purpose of this book is to help get you started. I am not a communication technology genius. In fact, I am quite the opposite. I am usually the last guy on the block to embrace new technologies. I have learned from my mistakes. In this book I am going to take you by the hand, as I have been taken by the hand, inch by inch and step by step, pixel by pixel, and I will lead you from the darkness into the light of what new technologies can do to make your business and your life more effective, productive and financially successful. Once you understand how this works, I will give you the resources necessary to get to the next level. In this book, you will learn simple ways to integrate the transformative power of communication and other key technologies into your business and into your life. This will not require much effort, only a new way of thinking. I promise you that this will be a motivating, inspiring, informative and fun process.