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Breaking Through

Breaking Through

S. Vandermerwe

66,76 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Gestión y técnicas de gestión
ISBN:
9781349517626
66,76 €
IVA incluido
Disponible
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In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.

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