Branding the Nation

Branding the Nation

Melissa Aronczyk

39,50 €
IVA incluido
Disponible
Editorial:
Oxford University Press
Año de edición:
2013
Materia
Estudios mediáticos
ISBN:
9780199752171
39,50 €
IVA incluido
Disponible
Añadir a favoritos

National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "brand" their jurisdiction. Using the tools, techniques and expertise of commercial branding is believed to help nations articulate more coherent and cohesive identities, attract foreign capital, and maintain citizen loyalty. In short, the goal of nation branding is to make the nation matter in a world where borders and boundaries appear increasingly obsolete.But what actually happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Through case studies in twelve countries and in-depth interviews with nation branding experts and their national clients, Melissa Aronczyk argues that the social, political and cultural discourses constitutive of the nation have been harnessed in new and problematic ways, with far-reaching consequences for both our concept of the nation and our ideals of national citizenship. Branding the Nation challenges the received wisdom about the power of brands to change the world, and offers a critical perspective on these new ways of conceiving value and identity in the globalized twenty-first century.This book is about how nation branding became a worldwide phenomenon and a professional transnational practice. It is also about how nation branding has become a solution to perceived contemporary problems affecting the space of the nation state: problems of economic development, democratic communication, and especially national visibility and legitimacy amidst the multiple global flows of late modernity. In this book, Melissa Aronczyk charts the political, cultural and economic rationales by which the nation has been made to matter in a twenty-first-century context of global integration.

Artículos relacionados

  • Impact of Communication and the Media on Ethnic Conflict
    Throughout the world, cultural and racial clashes remain a major hurdle to development and progress. Though some areas are experiencing successful intercultural communications which pave the way for peaceful negotiations, there are still many regions experiencing severe turmoil. Impact of Communication and the Media on Ethnic Conflict focuses on both the positive and negative o...
    Disponible

    242,92 €

  • The Game to Show the Games
    Morgan Wick
    ESPN collects hundreds of millions of dollars in rights fees from cable subscribers, before selling a single advertisement. In The Game to Show the Games, Morgan Wick exposes how this lucrative revenue stream and the competition between media conglomerates has become a billion-dollar boon for sports leagues across the nation and the world, and how this has shaken up the rest o...
    Disponible

    9,42 €

  • Exploring the Benefits of Creativity in Education, Media, and the Arts
    The use of imagination can lead to greater outcomes in problem solving, innovation, and critical thinking. By providing access to creative outlets, productivity increases in schools, businesses, and other professional settings. Exploring the Benefits of Creativity in Education, Media, and the Arts is a pivotal reference source for the latest scholarly research on the stimulatio...
    Disponible

    275,97 €

  • Celebrity, Pedophilia, and Ideology in American Culture
    Jason Lee
    Celebrity, Pedophilia, and Ideology in American Culture reveals the connections between rapacious capitalism and the rape of children. The twenty chapters, which span the analysis of childhood, celebrity culture, important books and films on pedophilia and violence, post-9/11 theology and public rhetoric, and killing for fame, in an interrelated fashion cover intrinsically impo...
    Disponible

    146,65 €

  • Researching Digital Media and Society
    Moa Eriksson Krutrök / Simon Lindgren
    ...
    Disponible

    50,69 €

  • Researching Digital Media and Society
    Moa Eriksson Krutrök / Simon Lindgren
    ...
    Disponible

    138,10 €