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Brand Metrics

Brand Metrics

Jacek Kall

73,65 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9780367765040
73,65 €
IVA incluido
Disponible
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This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, it shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future.

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  • Brand Metrics
    Jacek Kall
    This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, it shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future. ...
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