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Brand Journalism

Brand Journalism

Andy Bull

240,81 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2013
Materia
Estudios mediáticos
ISBN:
9780415638098
240,81 €
IVA incluido
Disponible
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Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.

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Otros libros del autor

  • Brand Journalism
    Andy Bull
    Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. ...
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