Paul Dering
Beyond the Wireframe: A Design Leader’s Guide to Connecting People, Products, and PurposeFrom code to creative leadership: a practical roadmap for design professionals seeking to make strategic impact.In this insightful guide, Paul Dering draws on his extensive career journey from front-end developer to global design leader to reveal how exceptional design leadership transforms organizations. Through practical frameworks and real-world case studies, Dering shows how to:Build high-performing design teams with remarkable retention ratesBridge the gap between user needs and business objectivesImplement psychological safety practices that empower creative risk-takingDevelop accessible enterprise systems that work for everyoneScale design practices globally while maintaining coherenceUnlike theoretical leadership books, Beyond the Wireframe offers actionable strategies grounded in authentic leadership experiences. Each chapter includes a practical toolkit with frameworks you can implement immediately to elevate your design practice.Whether you’re an experienced design leader looking to increase strategic impact, a designer taking first steps into leadership, or a professional from another discipline seeking to understand design’s value, this book provides the roadmap to connect people, products, and purpose through thoughtful design leadership.Perfect for:UX designers and managers transitioning to leadership rolesProduct managers collaborating with design teamsExecutives seeking to leverage design as strategic advantageTechnical professionals expanding into design leadershipbeyondthewireframe.com
