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Analisi comparata della bancassicurazione nei vari paesi

Analisi comparata della bancassicurazione nei vari paesi

Milica Stojković / Nevenka Vojvodić - Miljković

50,19 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2023
Materia
Banca
ISBN:
9786206058151
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Sulla base dei fattori limitanti, il successo della bancassicurazione richiede un cambiamento nell’approccio, nel pensiero e nella cultura organizzativa dei dipendenti sia delle banche che delle compagnie di assicurazione. Ciò che è incoraggiante, tuttavia, è che le banche hanno stabilito relazioni di lungo periodo con i propri clienti e hanno sviluppato capacità di approfondimento di tali relazioni nel tempo. Questo fatto può aiutare le banche a offrire ai loro clienti prodotti e servizi aggiuntivi rispetto a quelli dell’offerta bancaria standard senza grossi problemi e resistenze da parte loro. In condizioni di crescente concorrenza sul mercato assicurativo, di mutati atteggiamenti dei consumatori e di sviluppo tecnologico, i canali di distribuzione dei prodotti assicurativi sono estremamente importanti per il successo delle compagnie di assicurazione. Adattandosi alle condizioni del mercato, le compagnie assicurative stanno cambiando il modo tradizionale di lavorare, accettando nuove modalità di vendita. Nel settore dei servizi finanziari sono in atto grandi cambiamenti, volti ad aumentare i profitti e a lottare per il più grande mercato mondiale.

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