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Advertising to Children

Advertising to Children

 

134,04 €
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Editorial:
Springer Nature B.V.
Año de edición:
2016
Materia
Estudios mediáticos
ISBN:
9781349321704
134,04 €
IVA incluido
Disponible
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This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

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