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A la publicidad le falta calle

A la publicidad le falta calle

Andrés Ricardo Novoa Montoya

22,88 €
IVA incluido
Consulta disponibilidad
Editorial:
SIGLO DEL HOMBRE EDITORES S.A.
Año de edición:
2023
Materia
Publicidad
ISBN:
9789587253375
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Esta obra abre paso a una nueva perspectiva de la publicidad y su oficio, enlazándola con la cultura de la cotidianidad y las ciudades. De esta manera, Andrés Ricardo Novoa presenta un análisis de las estrategias de publicidad contemporáneas y una propuesta del camino que deberían tomar. El libro invita a un acercamiento entre lo urbano y la publicidad como respuesta a los tiempos actuales.

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