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A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment

A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment

Emerald Group Publishing Limited

95,96 €
IVA incluido
Disponible
Editorial:
Emerald Publishing Ltd
Año de edición:
2015
Materia
Comercio electrónico: aspectos empresariales
ISBN:
9781785608711
95,96 €
IVA incluido
Disponible
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A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment

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