Catálogo de libros: Gestión e instalaciones deportivas

52 Catálogo de libros: Gestión e instalaciones deportivas

Estilo de vida, deporte y ocio / Deportes y recreación al aire libre / Acontecimientos deportivos y su gestión / Gestión e instalaciones deportivas
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  • Market Research Methods in the Sports Industry
    Jasenko Ljubica / Neven Šeric
    The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations. ...
    Disponible

    151,03 €

  • Sport Tourism Development
    James Higham / Tom Hinch
    This book explores sport-related tourism and presents multidisciplinary perspectives of sport tourism, as structured by the geographical concepts of space, place and environment. It offers a comprehensive update of the discussions presented in the two previous editions and aims to advance theoretical thinking on sport tourism development. ...
    Disponible

    60,05 €

  • Sport Tourism Development
    James Higham / Tom Hinch
    This book explores sport-related tourism and presents multidisciplinary perspectives of sport tourism, as structured by the geographical concepts of space, place and environment. It offers a comprehensive update of the discussions presented in the two previous editions and aims to advance theoretical thinking on sport tourism development. ...
    Disponible

    181,66 €

  • Athletes Are Brands Too
    Jeremy Darlow
    The athlete’s guide to building a personal brand and a future beyond sports.Athletes Are Brands Too teaches athletes at every level how to build a brand that can lead to success in life, regardless of what happens in their athletic career. One part road map, one part call to arms, this guide gives athletes the tools to build their influence, beat the odds, and leverage their at...
    Disponible

    25,86 €

  • The OWNERS - All NBA, NFL & MLB Team Owners Since 1920
    Bill Beermann
    The Owners chronicles all the owners of America’s “big three” professional sports teams (NFL-Football, NBA-Basketball and MLB-Baseball) from 1920 to present. The focus is on who they are or were, how they made their fortune, and how their team performed under their ownership reign.It is a book about yesterday’s millionaires and today’s billionaires dabbling in the exciting aren...
    Disponible

    14,46 €

  • The Definitive Guide to Membership Marketing
    Gabriel W Aluisy
    This book is the missing guide they never handed you when you took that role as general manager, membership director or membership committee member. It’s the down-in-the-trenches lessons that they didn’t teach in your college marketing courses. It’s the stuff they don’t cover at industry conferences.If you’re tasked with finding members for your club you will find instructions,...
    Disponible

    47,75 €

  • Pay to Play
    Kenneth Fasching-Varner / Lori Martin / Nicholas Hartlep
    ...
    Disponible

    69,49 €

  • Modern Sport Ethics
    Angela Lumpkin
    ...
    Disponible

    82,96 €

  • Major League Baseball Organizations
    Frank P Jozsa / Frank P. Jozsa / Frank P. Jr. Jozsa / Frank PJrJozsa
    This book analyzes and highlights the development and success of major league baseball teams in the National League and the American League, focusing on each team’s performance and the extent to which each succeeded as a business enterprise despite competition for market share from other types of entertainment. ...
    Disponible

    135,86 €

  • Sports Betting and Bookmaking
    Arne K. Lang / Arne KLang
    This book provides a sweeping overview of sports and race betting in the United States, from the first thoroughbred meet at Saratoga in 1863 through the modern day. It is also the first comprehensive exploration of the evolution of bookmaking, including the legal developments and technological advancements that have taken place over the years. ...
    Disponible

    55,56 €

  • Lawns, Golf Courses, Polo Fields, and How to Treat Them
    S. A. Cunningham / SACunningham
    This vintage book contains a comprehensive handbook for creating, managing, and maintaining golf courses and polo fields. Accessible and full of useful information, this timeless guide will be of considerable utility to anyone with an interest in maintaining high quality lawns for sport or leisure. Highly recommended for golf club owners and collectors of vintage sporting liter...
    Disponible

    15,84 €

  • MORE THAN A GAME
    BILLICK
    ...
    Disponible

    13,64 €

  • Contemporary Issues in Sport Management
    International in scope and with a focus on case studies and applied examples, this cutting edge textbook is an essential resource for all students of sports management and sports business. ...
    Disponible

    84,85 €

  • Money and Football
    Stefan Szymanski
    Modern soccer is big business. From the ill-received takeover of Manchester United by the Glazer family to Paris Saint Germain's current shopping spree for the best footballers on the planet, soccer finance has become an increasingly important part of the game.Barely a summer goes by now without a cherished club going into administration or a wealthy businessman funding a m...
    Disponible

    24,58 €

  • Brands Win Championships
    Jeremy Allen Darlow
    Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It's not just about x's and o's anymore. It about polarizing uniforms on the field and massive billboards ...
    Disponible

    24,28 €

  • The Best Therapy Experience®
    John Vacovec
    The Future of Physical Therapy . . . Today, physical therapists have an identity crisis. While consumers understand what a dentist, plumber, electrician, or massage therapist does, they cannot easily describe a physical therapist. We need to brand ourselves like Starbucks, Dunkin' Donuts, and Apple. The physical therapy experience must be transformed with a branded platform...
    Disponible

    11,27 €

  • Sports Sponsorship
    John A Fortunato / John A. Fortunato
    This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiation...
    Disponible

    58,55 €

  • More Safety and Security at Sports Grounds
    Jim Chalmers / Steve Frosdick
    Following on from Safety and Security at Sports Grounds (2005), this book is once again for professional practitioners and students of safety and security at public assembly facilities. It is a second collection of articles and commentaries by Jim Chalmers and Steve Frosdick, covering their work from 2005 to 2010. The co-authors debate the differences between 'safety' and 'secu...
    Disponible

    35,66 €

  • Big-Time Sports in American Universities
    Charles T. Clotfelter / Charles TClotfelter
    ...
    Disponible

    37,85 €

  • The Battle of the Century
    Jim Waltzer
    ...
    Disponible

    69,31 €

  • The Tourism and Leisure Experience
    This book brings together established and emerging international scholars to provide systematic reviews and illustrative cases drawn from tourism, leisure, hospitality, sport and event contexts. It offers a useful framework for focusing the goals and methodologies of future research efforts and for implementing the results of these efforts. ...
    Disponible

    47,94 €

  • Football Fortunes
    Frank P Jozsa / Frank P. Jozsa
    Football may be sport, but the National Football League is at heart a business--how else to account for the stratospheric salaries of the players and coaches? Yet most people are unaware of how that business developed. This book details the growth of an industry that generates billions of dollars in revenue and explains the intricacies of the league’s expansions and mergers,...
    Disponible

    42,75 €


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