Catálogo de libros: Historia de empresas específicas/historia societaria

476 Catálogo de libros: Historia de empresas específicas/historia societaria

Economía, finanzas, empresa y gestión / Empresa y gestión / Historia de empresas específicas/historia societaria
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  • Global Electrification
    Mira Wilkins / Peter Hertner / William J. Hausman / William JHausman
    ...
    Disponible

    70,48 €

  • Peak Performance in 60 Seconds
    Chris R. Walton
    ...
    Disponible

    15,48 €

  • The Power of Product Platforms
    Alvin P. Lehnerd / Alvin PLehnerd / Marc H. Meyer / Marc HMeyer
    ...
    Disponible

    16,36 €

  • Corporate Culture and Performance
    John P. Kotter / John PKotter
    ...
    Disponible

    13,86 €

  • Iron Will
    Terry S. Reynolds / Virginia P. Dawson
    In Iron Will: Cleveland-Cliffs and the Mining of Iron Ore, 1847-–2006, Terry S. Reynolds and Virginia P. Dawson tell the story of Cleveland-Cliffs, the only surviving independent American iron mining company, now known as Cliffs Natural Resources. Headquartered in Cleveland, Ohio, Cleveland-Cliffs played a major role in the opening and development of the Lake Superior mining di...
    Disponible

    69,82 €

  • American Business Abroad
    Frank Ernest Hill / Mira Wilkins
    ...
    Disponible

    27,15 €

  • The Franchising Audit
    David C. Taube / David CTaube
    Many businesses think of franchising as a way of achieving rapid growth at very low cost. This means that a decision to franchise is a strategic business and a strategic marketing decision. It has major implications for the future of the company.The Franchising Audit explains the different types of franchise, and the advantages, disadvantages, costs and responsibilities associa...
    Disponible

    80,51 €

  • Master of War
    Suzanne Simons
    ...
    Disponible

    13,56 €

  • DEC Is Dead, Long Live DEC
    Edgar H. Schein / Edgar HSchein
    DEC Is Dead, Long Live DEC tells the 40-year story of the creation, demise, and enduring legacy of one of the pioneering companies of the computer age. Digital Equipment Corporation created the minicomputer, networking, the concept of distributed computing, speech recognition, and other major innovations. It was the number two computer maker behind IBM. Yet it ultimately failed...
    Disponible

    40,65 €

  • Living our Internationalism The first thirty years of the International Institute for Research & Education
    Joost Kircz
    In this unique volume, the International Institute for Research and Education's current and previous co-directors explain its origins, activity and challenges. On 11 June 1981, the Institut international de recherches et de formation pour promouvoir le socialisme scientifique et democratique (later shortened to the more versatile Institut International de Recherche et de Forma...
    Disponible

    8,03 €

  • Nike
    Tracy Carbasho
    ...
    Disponible

    54,15 €

  • Managing Competitive Crisis
    Martyn Wright
    ...
    Disponible

    49,81 €

  • Southwest Airlines
    Chris Lauer
    ...
    Disponible

    69,58 €

  • King of the Slots
    Jack Harpster
    ...
    Disponible

    69,20 €

  • The Mouse that Roared
    Giroux / Grace Pollock / Henry A. Giroux / Henry AGiroux
    How are children-and their parents-affected by the world’s most influential corporation? Henry A. Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today’s children. ...
    Disponible

    21,87 €

  • The Mouse that Roared
    Grace Pollock / Henry A. Giroux / Henry AGiroux
    This expanded and revised edition of Henry Giroux’s highly acclaimed book explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children’s culture into a largely commercial endeavor. In addition to updates throughout the book, this edition includes a new dis...
    Disponible

    46,94 €

  • Dutch Ships in Tropical Waters
    Robert Parthesius
    The end of the 16th century saw Dutch expansion in Asia, as The Dutch East India Company (the VOC) was fast becoming an Asian power, both political and economic. By 1669, the VOC was the richest private company the world had ever seen. This landmark study looks at perhaps the most important tool in the Company' trading - its ships. In order to reconstruct the complete shipping ...
    Disponible

    45,09 €

  • Barbie and Ruth
    Robin Gerber
    ...
    Disponible

    12,71 €

  • The Lean Machine
    Dantar P. Oosterwal / Dantar POosterwal
    The most iconic brands stay on top because they know how to evolve to appeal to their market. Discover the Knowledge-Based Product Development system that has fueled the sustained growth of American motorcycle company Harley-Davidson--and how you can achieve the same long-lasting success. ...
    Disponible

    24,06 €

  • The History of Black Business in America
    Juliet E. K. Walker / Juliet EKWalker
    Despite almost four centuries of black independent self-help enterprises, the agency of African Americans in attempting to forge their own economic liberation through business activities and entrepreneurship has remained noticeably absent from the historical record. Juliet Walker’s award-winning book is the only source that provides a detailed study of the continuity, diversity...
    Disponible

    53,81 €

  • Barbarians at the Gate
    Bryan Burrough / John Helyar
    #1 New York Times bestseller and arguably the best business narrative ever written, Barbarians at the Gate is the classic account of the fall of RJR Nabisco at the hands of a buyout from investment firm KKR.A book that stormed both the bestseller list and the public imagination, a book that created a genre of its own, and a book that gets at the heart of Wall Street and the ’80...
    Disponible

    20,55 €

  • Trade, Development and Foreign Debt
    Michael Hudson
    In this survey of international economic thought, Michael Hudson rewrites the history of trade, development and debt theorizing. He shows that mainstream free-trade surveys are censorial in excluding the protectionist logic that has guided the trade policy of Europe and the United States, especially by leaving out discussion of the transfer problem and payment of international ...
    Disponible

    50,19 €

  • American Entrepreneur
    Larry Schweikart / Lynne Doti
    For history buffs, patriots, and business people alike, this detailed narrative spans centuries in its recounting of the fascinating successes and failures of our nation’s most notable entrepreneurs to teach readers about the founding and evolution of the American economy. ...
    Disponible

    28,26 €

  • Taking on the Trust
    Steve Weinberg
    Hailed by critics on its release, this fascinating dual biography looks at two extraordinary lives and the social history of the Progressive Era. Taking on the Trust is a grand achievement by a skilled scholar and proud defender of the ever-necessary act of political journalism. ...
    Disponible

    18,93 €

  • Making of Modern Management
    Andrew Thomson / John F Wilson
    Management has always been part of human organization, but it is only in the last two centuries or so that it has been the central driver of economic activity, as companies have moved from family firms to hugely complex, multinational corporations with many layers of management. ...
    Disponible

    80,86 €

  • The History of the British Petroleum Company, Volume 2
    J. H. Bamberg / JHBamberg
    ...
    Disponible

    70,66 €

  • 45 Years in Wall Street
    William D. Gann / William DGann
    2009 Reprint of the original 1949 edition. Paperback. 149pp. William Delbert Gann (6 June, 1878 - 14 June, 1955) also known as W. D. Gann, was a finance trader who developed the technical analysis tool known as Gann angles. Gann market forecasting methods are based on geometry, astrology, and ancient mathematics. Opinions are sharply divided on the value and relevance of his w...
    Disponible

    15,54 €

  • The Rise and Fall of Dorling Kindersley
    Christopher Davis
    By the close of the last millennium Dorling Kindersley had become one of the most recognisable brands in publishing. Across the range of illustrated household reference titles, from children’s books to travel guides, its distinctive look of colourful images cut out against a white background could be seen on bookshelves throughout the country - and indeed the publishing world.A...
    Disponible

    16,53 €

  • The R. J. Reynolds Tobacco Company
    Nannie M. Tilley / Nannie MTilley
    In this corporate history of the R. J. Reynolds Tobacco Company, Nannie M. Tilley recounts the story of Richard Joshua Reynolds and the vast R. J. Reynolds tobacco complex with precision and drama.Reynolds’s rise in the tobacco industry began in 1891 when he introduced saccharin as an ingredient in chewing tobacco. Forced into James B. Duke’s American Tobacco Company in 1899, t...
    Disponible

    83,22 €

  • McIlhenny’s Gold
    Jeffrey Rothfeder
    In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea--the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico--a secretive family business emerged that would produce one of the best-known products in the world. A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny’s Gold is the untold story...
    Disponible

    17,37 €


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