Catálogo de libros: Investigación de mercado

375 Catálogo de libros: Investigación de mercado

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Investigación de mercado
Libros Eliminar filtro Inglés Eliminar filtro Economía, finanzas, empresa y gestión Eliminar filtro Empresa y gestión Eliminar filtro Ventas y marketing Eliminar filtro Investigación de mercado Eliminar filtro Quitar filtros
  • Neuromarketing and Big Data Analytics for Strategic Consumer Engagement
    Joana Coutinho de Sousa
    A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer’s mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Con...
    Disponible

    216,29 €

  • Supporting Innovation Through National R&D Programs
    Amiram Porath
    With the importance of knowledge as the basis for economic development, the issue of Research & Development (R&D) as a source of knowledge and of innovation is under discussion. One of the major activities in support of economic development includes setting a network of national support R&D programs. Supporting Innovation Through National R&D Programs: Emerging Research and Opp...
    Disponible

    190,01 €

  • Analyzing the Cultural Diversity of Consumers in the Global Marketplace
    Esmeralda Crespo-Almendros / Juan Miguel Alcántara-Pilar / Salvador del Salvador del Barrio-Garcia
    The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a cultural...
    Disponible

    262,72 €

  • The Reinvention of Marketing
    Deborah Malone
    The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. 'The reinvention of marketing' is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values in a business world increasingly defined by social media, mobility, analytics, 'big data,' return-on-investment, and ...
    Disponible

    17,93 €

  • Next Generation Customer Experience
    Jeofrey Bean / Vineetha Raveendran
    The next generation, Gen Z, is more different than any other generations compared. With Next Generation Customer Experience, Jeofrey Bean (Customer Experience Revolution and Customer Experience Rules!) and contributing author Vineetha Raveendran answer the question, 'What is essential to create an engaging and profitable next-generation customer experience for Gen Z customers?'...
    Disponible

    22,34 €

  • New Directions in Behavioral Pricing
    CHEZY OFIR
    Behavioral pricing research is viewed as central to academic marketing research as well as strategic pricing. The objective of this book is to introduce new research directions in Behavioral Pricing. The book reviews and introduce snew directions for topics such as: valuing new currencies; affective price evaluations: How pain, pleasure and metacognitive feeling influence price...
    Disponible

    105,93 €

  • AI-Driven Marketing Research and Data Analytics
    The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic know...
    Disponible

    288,64 €

  • AI-Driven Marketing Research and Data Analytics
    The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic know...
    Disponible

    380,62 €

  • Focus
    Al Ries
    What’s the secret to a company’s continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows ...
    Disponible

    18,29 €

  • 58½ Ridiculously Simple Marketing Gems I Wish I’d Known Years Ago
    David N Russell
    'I’m good at what I do, I have a great product. What really holds me back is that I’m not sure how to promote effectively.' I’ve heard that endless times from people in small businesses. This book is all about the simple, common-sense things you can do to attract new customers, build momentum, and increase sales. I guarantee you that everything in this book is very simple, very...
    Disponible

    24,48 €

  • Brand Management
    Michael Beverland / Pinar Cankurtaran
    ...
    Disponible

    95,09 €

  • Brand Management
    Michael Beverland / Pinar Cankurtaran
    ...
    Disponible

    226,42 €

  • Affiliate Marketing By Example
    Dr. Hesham Mohamed Elsherif
    Welcome to the second edition of 'Affiliate Marketing By Example: A Comprehensive Guide.' This book represents a culmination of extensive research, practical insights, and a deep dive into the ever-evolving world of affiliate marketing. Since the first edition, the landscape of affiliate marketing has undergone significant changes, prompting us to update and expand this guide t...
    Disponible

    27,72 €

  • Hidden WOMBAT
    Rush Bartlett / Topher Kinsella
    Good ideas are killing great companies.A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.Every late-stage failure, every pivot, is a testament to this. When you’re wrong about the market, you cannot be right about the product, so how do we fix this fundamental error?Needs-Driven Innovation (NDI)-inspired by Stanford Un...
    Disponible

    25,14 €

  • Winning Through Platforms
    Charlotte Bloom / Omar Akhtar / Ted Moser
    Winning through Platforms is your new go-to guide for modern competitive advantage.Digital platforms are no longer for just the tech elite. They’re spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence-lighting the valuable customer Use journey that was formerly dark.How will you succeed when your markets...
    Disponible

    31,46 €

  • MARKETING RESEARCH WITH R AND PYTHON
    HOWARD PONG YUEN LAM
    This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal comput...
    Disponible

    107,91 €

  • MARKETING RESEARCH WITH R AND PYTHON
    HOWARD PONG YUEN LAM
    This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal comput...
    Disponible

    60,07 €

  • Social Media Marketing
    Oscar Moses
    Unlock the secrets of human interaction with 'Social Media Marketing: Mastering the Art of Nonverbal Communication.' In today’s fast-paced digital world, understanding the subtleties of body language is crucial for effective communication, both online and offline. This comprehensive guide delves deep into the realm of nonverbal cues, equipping you with the knowledge and skills ...
    Disponible

    20,27 €

  • MKTG ANAL PRACT GUIDE (V4)
    ASHOK CHARAN
    As the use of analytics becomes increasingly important in today’s business landscape, The Marketing Analytics Practitioner’s Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing ...
    Disponible

    72,37 €

  • MKTG ANAL PRACT GUIDE (V2)
    ASHOK CHARAN
    As the use of analytics becomes increasingly important in today’s business landscape, The Marketing Analytics Practitioner’s Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing ...
    Disponible

    72,56 €

  • MKTG ANAL PRACT GUIDE (V3)
    ASHOK CHARAN
    As the use of analytics becomes increasingly important in today’s business landscape, The Marketing Analytics Practitioner’s Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing ...
    Disponible

    72,56 €

  • MKTG ANAL PRACT GUIDE (V1)
    ASHOK CHARAN
    As the use of analytics becomes increasingly important in today’s business landscape, The Marketing Analytics Practitioner’s Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing ...
    Disponible

    72,51 €

  • Creator to Community Builder
    Deb Schell
    Are you a struggling entrepreneur trying to create new revenue streams? Discover proven strategies to help you save thousands of hours of your valuable time building an online community that can help you scale your business while connecting more authentically to your ideal clients. You’ve heard the buzz about building an online community from social media on your app but don’t ...
    Disponible

    14,29 €

  • Social Media Marketing 2024
    Oliver Kemp
    Are you prepared to enter the world of social media marketing and advance your career? This is the definitive guide you have been looking for, so stop searching now.You will learn all the techniques, methods, and trade secrets you need to succeed as a social media marketing manager in this thorough manual. This book offers the information you need to create a successful busines...
    Disponible

    32,55 €

  • HISTORY OF MKTG SCI (2ND ED)
    SCOTT A NESLIN RUSSELL S WINER
    The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes bot...
    Disponible

    225,86 €

  • HISTORY OF MKTG SCI (2ND ED)
    SCOTT A NESLIN RUSSELL S WINER
    The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes bot...
    Disponible

    104,25 €

  • Advances in Brand Semiotics & Discourse Analysis
    George Rossolatos
    This volume addresses some of the most important conceptual, methodological, and empirical challenges and opportunities with which the sister disciplines of semiotics and discourse analysis are mutually confronted in the context of considering new avenues of cross-disciplinary application to distinctive branding research streams. In continuation of the collective volume ’Handbo...
    Disponible

    63,99 €

  • A Comparison of Personal Computer Marketing as a Reference Tool
    C Miya
    Get ready to be amazed by the incredible development of electronic technology in 'The Digital Revolution: Unleashing the Power of Electronic Technology.' Behold a time when revolutionary changes have affected every facet of human life. This book sheds light on how electronics have changed the world, from the methods of production to the standard of final products.Every sector h...
    Disponible

    28,59 €

  • Article Marketing - Quick and Easy
    Bruce Keaney
    This book provides an in-depth look of article marketing. It goes over the fundamentals of article writing, such as the four important parts that all articles must have and how to write an effective plan. The tutorial also discusses how to get your creative juices flowing as well as how to prepare your pieces for submission to article directories. It also includes hot recommend...
    Disponible

    10,37 €

  • Principles of Marketing (2023 Edition) (paperback, b&w)
    Dr. Maria Gomez Albrecht / Dr. Mark Green / Linda Hoffman
    Black & white print.Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepare...
    Disponible

    54,70 €


01 02 03 04 05 06 07 08 09 10 Última