Catálogo de libros: Ventas y marketing

5275 Catálogo de libros: Ventas y marketing

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing
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  • Leveraging Online Search Data as a Source of Marketing Insights
    Rex Yuxing Du / Tsung-Yiou Hsieh
    Leveraging Online Search Data as a Source of Marketing Insights is written with two main audiences in mind. For practitioners, it offers a guide on how best to utilize platforms such as Google Trends and extract actionable insights for a wide array of business decisions illustrated with real-world example applications. For academics, it provides a literature review and a framew...
    Disponible

    77,51 €

  • The Sales Professional’s Survival Guide
    Mike LaRusso
    The Sales Professional’s Survival Guide is a textbook that provides an in-depth tutorial on Tactical Prospecting and the Alliance Prospecting Process. But more, it uses true-to-life experiences and supporting analytics to blow up the common prospecting myths and stands on the side of the sales professionals by providing much needed alternative methods to hunt for new business. ...
    Disponible

    26,21 €

  • Marketing Essentials
    Bharat Rao
    An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective technology strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a cris...
    Disponible

    37,95 €

  • $100M Leads
    Alex Hormozi
    You can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell...This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.The prob...
    Disponible

    30,88 €

  • $100M Leads
    Alex Hormozi
    You can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell...This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.The prob...
    Disponible

    27,35 €

  • Neighborhood retail
    Admir Borges
    This project was carried out with the objective of identifying the effect of the marketing strategies used by compact supermarkets, or neighborhood supermarkets as they are being called, in the process of winning and retaining customers. The methodology used is composed of exploratory research, through a varied bibliographic reference, and field research, with the application o...
    Disponible

    77,44 €

  • Case method for the marketing of Poro Cheese
    Claudia Ávila / Ma. Ydolina Rosales Pérez
    The use of the case method as a pedagogical means is justified by the idea that students, both individually and in groups, learn better because they accept more responsibility in the development of the discussion and get closer to the reality of their future professional; it is an active method that requires constant student participation and whose success depends fundamentally...
    Disponible

    56,21 €

  • The Role of Brands in an Era of Over-Information
    Led by social networks and user-generated content, the number of posts available in the market is impossible to be rationally processed by customers. The micro-segmentation goes along with this trend, and there are multiple categories of the same core product available for the consumers in the market. What is the role of the brands in this context? In a way, they serve as a men...
    Disponible

    327,54 €

  • The Role of Brands in an Era of Over-Information
    Led by social networks and user-generated content, the number of posts available in the market is impossible to be rationally processed by customers. The micro-segmentation goes along with this trend, and there are multiple categories of the same core product available for the consumers in the market. What is the role of the brands in this context? In a way, they serve as a men...
    Disponible

    248,62 €

  • Affirming Success
    Timothy Rose
    Affirming Success is a collection of anecdotes. Each chapter starts with a inspiring quote and ends with an affirmation. They reveal principles used by the author to establish organizations and manage teams. The collection originated from various workshops on sales, success, and personal growth. The overall theme encourages a new understanding of success. There are no hard and ...
    Disponible

    12,23 €

  • Marketing in Tunisian SMEs
    Lassaad Ghachem
    This book is aimed at SME managers, marketing directors, consultants and business school students. The author highlights the marketing challenges faced by small and medium-sized businesses and the main constraints they face. Without claiming to be exhaustive, this work provides new insights into Tunisian marketing within SMEs in the industrial sector and industry-related servic...
    Disponible

    87,15 €

  • Marketing research in the export of sewn and knitwear products
    Dilnavoz Akramovna Abdieva / Diyora Makhmud kizi Usmonova
    In the process of the economic reforms in Uzbekistan much attention is drawn to the development of the textile industry and its sewing-knitting sector. In this regard, this paper deals with organization of regional cotton-textile clusters, production of products in accordance with international quality standards, as well as marketing research for their export, the importance of...
    Disponible

    101,20 €

  • Mastering Consumer Psychology
    Mia Phoenix
    Ever wonder what really drives your customers’ decisions? Dive into the world of consumer psychology with ' Mastering Consumer Psychology: OnlyFans Formula'. This book is your ultimate guide to understanding what drives your audience’s decisions and how to appeal to their deepest motivations. With a focus on the OnlyFans platform, this insightful guide reveals the psychological...
    Disponible

    33,21 €

  • 7 foolproof strategies for successful digital marketing
    Miguel Augusto Tobna
    Implementing a quality digital marketing strategy to increase sales and improve brand awareness is no longer an option in 2023. With more consumers discovering new companies, products and services via their smartphones, user experience is becoming increasingly important. Consumption patterns are changing, and so are algorithms. You have tools and content at your disposal to att...
    Disponible

    61,57 €

  • You Get The Agency You Deserve
    Jared Belsky
    Featured in Ad Age, Association of National Advertisers, and Kirkus Reviews 'Many executives want to have a more productive relationship with their agency, but don’t know where to start. This book provides practical take-home value to get you started.' - Ellie Doty, CMO of Dolphin Entertainment and former CMO of Burger King and Chili’sThroughout his career as one of the most re...
    Disponible

    13,37 €

  • Digital Storytelling for Brands
    Bridget Tombleson / Katharina Wolf
    ...
    Disponible

    207,10 €

  • The Art of After-Sales Marketing
    Vladislav Dobrokhotov
    Venture beyond traditional perspectives and harness the untapped power of customer engagement with "The Art of After-Sales Marketing." This groundbreaking guide presents a fresh perspective on marketing that encourages readers to leverage their creativity and storytelling skills to enhance customer engagement and loyalty. 'The old adage, a picture paints a thousand words, enabl...
    Disponible

    28,20 €

  • Book Sales Unleashed
    Richard Jackson
    Delve into a treasure chest of insider secrets, battle-tested strategies, and expert techniques that will set you on the path to becoming a self-published success. 'Book Sales Unleashed: 10 Vital Strategies for Marketing and Selling Your Self-Published Books' is your comprehensive blueprint for every stage of the self-publishing journey. This indispensable resource is packed wi...
    Disponible

    13,85 €

  • Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence
    Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing tec...
    Disponible

    248,63 €

  • Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence
    Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing tec...
    Disponible

    327,55 €

  • LinkedIn Social Media Marketing
    Richard Hedberg
    Unlock the Full Potential of LinkedIn Through Social Selling! - Discover the Secrets to LinkedIn Social Media Marketing and Make Your Brand and Business Boom Are you looking to promote a new business or brand but aren’t sure how to do it? Do you want to generate more traffic and sales to your websites? Are you looking for a new and unique way to really put yourself out there? W...
    Disponible

    34,68 €

  • Management and Marketing for Improved Retail Competitiveness and Performance
    The growth of companies’ online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail p...
    Disponible

    321,17 €

  • Road Accidents and Accident Documentation
    Ediones da Costa / Flaudil Alves da Rocha
    The large number of vehicles and the poor quality of the roads in the Municipality of Tucuruí lead to traffic conflicts and consequently a large number of accidents, which places an abnormal burden on the public health and social security systems. For effective intervention in traffic, it is necessary to seek reliable data that can guide managers in the decision-making process,...
    Disponible

    56,27 €

  • Reminiscences of a Stock Operator
    Edwin Lefevre
    'Reminiscences of a Stock Operator' is a classic investment book written by Edwin Lefèvre. It is a fictionalised biography based on the life and experiences of Jesse Livermore, one of the most legendary and successful stock traders of the early 20th century. The story follows Larry Livingston (based on Jesse Livermore) as he navigates the highs and lows of the financial markets...
    Disponible

    20,74 €

  • High-Impact Content Marketing
    Purna Virji
    Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy. In the face of countless platforms and content forms it can be hard to know where to begin with creating successful content marketing that cuts through the noise rather than just contributes to it. High...
    Disponible

    34,07 €

  • High-Impact Content Marketing
    Purna Virji
    Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy. In the face of countless platforms and content forms it can be hard to know where to begin with creating successful content marketing that cuts through the noise rather than just contributes to it. High...
    Disponible

    124,96 €

  • International Marketing
    Christopher L. Myers
    International Marketing: Winning in the New Global Economy introduces students to scholarship and insight that are critical for the success of modern international marketers and business professionals.The opening chapter examines the current state of the global economy taking into account the political, societal, and economic changes that have impacted individuals, businesses, ...
    Disponible

    95,14 €

  • Advertising and Promotion
    Marlene Kahla
    Advertising and Promotion: What the Student Sees presents the main points of organizing an advertising campaign, examples of advertising that have become revered as classics, media planning, and insight into careers in advertising and marketing industries. As students learn more about marketing and advertising concepts and strategies, they are challenged to see the big picture ...
    Disponible

    81,83 €

  • FEMALE GENDER STEREOTYPES IN CHILDREN’S ADVERTISING
    Guy Claver SERI
    In short, our study focused on stereotypes of the female gender among children in Ivorian advertising. Our aim was to show the presence of female gender stereotypes among children in Ivorian advertising. After carrying out a qualitative content analysis of our corpus of commercials, we can conclude that Ivorian advertisements do indeed contain gender stereotypes. We were able t...
    Disponible

    88,02 €

  • The Architecture of Vision
    Barbara Shuck / Craig Park
    In The Architecture of Vision: Leading Your Professional Practice, Park and Shuck - Society of Marketing Professional Services (SMPS) Fellows and Weld Coxe Marketing Achievement Award recipients - share their insights into the nature of leadership and leadership development, providing a framework based on three pillars of leadership: Inspiration, Innovation, and Integrity. Aime...
    Disponible

    19,31 €


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