Catálogo de libros: Ventas y marketing

5275 Catálogo de libros: Ventas y marketing

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing
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  • Complaints to Cheers, Feedback to Gold
    GERARD ASSEY
    In ’Complaints to Cheers, Feedback to Gold: Mastering Complaints Management,’ you’ll embark on a journey to unlock the potential of complaints. This comprehensive guide explores the critical role of effective complaints management and the profound benefits it offers to organizations and individuals. It delves into the far-reaching consequences of unresolved complaints, emphasiz...
    Disponible

    19,16 €

  • Customer Experience Essentials
    Anpar Insights
    Embark on a journey to understand the world of Customer Experience (CX) with this informative introductory guide. Perfect for beginners and those new to the concept, this guide unravels the essence of CX and its significance in today’s business landscape including the core components, its importance, real life examples, the 5 stages of the customer journey, key metrics used and...
    Disponible

    11,54 €

  • Analysis of Transmedia Advertising Campaigns and their Application
    Bryan Rodríguez / Jose Miguel Letamendi
    Transmedia storytelling uses all available channels to bring discrete parts of your story to the consumer for them to interrelate. This process places new demands on consumers and relies on the active participation of communities to make a story endless. This paper discusses concepts, perspectives and examples implicit in reading about success stories from transmedia storytelli...
    Disponible

    74,82 €

  • Misleading Advertising and the Constitutional Defence of the Consumer
    Jesús López de Lerma Galán
    This research explores the phenomenon of misleading advertising in the world of consumption, with an emphasis on the study of the mechanisms of legal and constitutional protection. The work, of a scientific and informative nature, is completed with a comparative study of advertising offences, highlighting their characteristics in relation to the right to information. The increa...
    Disponible

    53,91 €

  • Graffiti in communication
    Desirée Medeiros / Laura Lerman / Natália Sander
    In the art world, graffiti is discriminated against by the graffiti artists themselves or by a wide range of them, since many don’t consider it graffiti the moment it goes to the gallery because it loses its essence. Graffiti is the expression of an oppressed people, it’s the way they found to put out what they were feeling and to show what they wanted to express in different w...
    Disponible

    53,91 €

  • Cracking the Product Marketing Code
    Daniel Kuperman / Iman Bayatra
    Harness expert insights from Google, Meta, and TikTok to ace product launch, delight your customers, and accelerate growth with inbound strategies and outbound tacticsKey FeaturesSharpen your product marketing skills to make an impact within your organizationUnlock deeper insights through real-world examples to shape product development and drive exponential growthDiscover prod...
    Disponible

    48,66 €

  • Services Marketing Essentials You Always Wanted to Know
    Vibrant Publishers / Vishal Desai
    Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing.Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers ...
    Disponible

    41,53 €

  • Services Marketing Essentials You Always Wanted to Know
    Vibrant Publishers / Vishal Desai
    Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing.Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers ...
    Disponible

    62,43 €

  • Affiliate Marketing
    K.M. Kasim
    Affiliate marketing is a phrase that you might have stumbled across online. There are tens of thousands of articles telling you why you must be minting money with affiliate marketing, and you might feel a little left out if your bank account isn’t clocking up cash while you are sleeping. What exactly is affiliate marketing and how can you make use of it for generating a steady ...
    Disponible

    22,62 €

  • Communicate Or Else
    Tim Riddle
    Tim Riddle, founder, and CEO of Discover Blind Spots, introduces a new perspective for Financial Advisors on building relationships and growing sales in his new book, Communicate or Else.Throughout Tim Riddle’s successful entrepreneurial career, one thing has been consistent; excellent communication is critical to building great relationships, and poor communication leads to fr...
    Disponible

    24,46 €

  • Communicate Or Else
    Tim Riddle
    Tim Riddle, founder, and CEO of Discover Blind Spots, introduces a new perspective for Financial Advisors on building relationships and growing sales in his new book, Communicate or Else.Throughout Tim Riddle’s successful entrepreneurial career, one thing has been consistent; excellent communication is critical to building great relationships, and poor communication leads to fr...
    Disponible

    16,60 €

  • Become a Media Maven
    Christina Nicholson
    We’re at a special moment in the entrepreneur and media space. With more and more people starting businesses and building personal brands, bootstrappers need to know how to grow without spending a ton of money on ads and wasting their time falling for the publicity scams making their way into their DMs on Instagram. In the United States, more than five million new businesses st...
    Disponible

    7,96 €

  • Building Brand Equity
    Anpar Insights
    Learning how to build and measure brand equity is essential for any business looking to develop a strong brand name and create value. Discover the importance of brand equity with examples, benefits, key factors, strategies and how to measure it. So, use this guide to build your own brand equity and increase your brand value. ...
    Disponible

    11,54 €

  • Brand Perception Unveiled
    Anpar Insights
    Gain insights into how consumers see your brand and discover how to maximize your brand image. Understand the importance of brand perception and association and learn how to use brand attributes and touchpoints to make an impact in creating a strong brand identity. Get advice and insights on brand perception and association here! ...
    Disponible

    11,58 €

  • Applying Interdisciplinarity to Globalization, Management, Marketing, and Accountancy Science
    Ladislava Knihová / Lubomír Civín / Vladislav Pavlát
    With the world becoming increasingly interconnected and complex, traditional means are no longer sufficient to address complex global issues. Scholars often struggle to navigate the intricate web of interdisciplinary research and theory. This gap in understanding leaves many academics feeling adrift in their pursuit of knowledge, unable to harness the full potential of interdis...
    Disponible

    235,73 €

  • Applying Interdisciplinarity to Globalization, Management, Marketing, and Accountancy Science
    Ladislava Knihová / Lubomír Civín / Vladislav Pavlát
    With the world becoming increasingly interconnected and complex, traditional means are no longer sufficient to address complex global issues. Scholars often struggle to navigate the intricate web of interdisciplinary research and theory. This gap in understanding leaves many academics feeling adrift in their pursuit of knowledge, unable to harness the full potential of interdis...
    Disponible

    314,64 €

  • Source
    Patrick Ward
    In SOURCE (in-/out-/near-), marketing executive and entrepreneur Patrick Ward dives into a new way of working, where the business of the future can thrive and succeed, despite looming threats of institutional collapse, extreme weather, future pandemics, and aging workforces. He asks the reader, 'What if I told you that you had ’outsourcing’ wrong? And what if I told you that th...
    Disponible

    50,55 €

  • DECENTRALIZATION OF COMMUNICATION & DIGITAL MARKETING
    Rennan Augusto Souza Cunha
    This paper deals with a study of the communication and marketing processes of MútuaPA, a company that provides assistance to professionals associated with the Federal Council of Engineering and Agronomy (CONFEA), based on an analysis of the company’s communication and the problems that make it difficult to serve its members. Since Mútua’s communications department operates on a...
    Disponible

    58,88 €

  • MARKETING RESEARCH WITH R AND PYTHON
    HOWARD PONG YUEN LAM
    This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal comput...
    Disponible

    107,91 €

  • MARKETING RESEARCH WITH R AND PYTHON
    HOWARD PONG YUEN LAM
    This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal comput...
    Disponible

    60,07 €

  • Consumer perception of online publications
    Maria Nascimento Cunha
    In today’s digital communication landscape, social networks represent an important communication channel for brands. The general aim of this research is to understand consumer perception of luxury fashion brands’ social media posts. Specifically, the following dimensions were analysed: information, word-of-mouth, trends, personalisation, interactivity, brand value and purchase ...
    Disponible

    53,66 €

  • Sociopolitical Tourism Promotional Communication of AMISTUR CUBA S.A.
    Leinnay Calixte Roig
    This Diploma thesis was based on the need of the Incoming Agency AMISTUR CUBA S.A., belonging to the Cuban Institute of Friendship with the Peoples, to project strategic actions related to Promotional Communication in order to position itself internationally as a leading incoming agency specialized in Sociopolitical Tourism. In accordance with the fact that this type of tourism...
    Disponible

    73,95 €

  • Winning the SEO Game
    Marie Griffin
    In today’s digital arena, where online visibility can make or break businesses, mastering the SEO game is the key to success. 'Winning the SEO Game' is your ultimate playbook for navigating the ever-evolving world of search engine optimization.In this comprehensive book, you’ll:✅ Master the art of keyword research to ensure your content reaches the right audience.✅ Unlock the s...
    Disponible

    7,23 €

  • Social Media Marketing
    Oscar Moses
    Unlock the secrets of human interaction with 'Social Media Marketing: Mastering the Art of Nonverbal Communication.' In today’s fast-paced digital world, understanding the subtleties of body language is crucial for effective communication, both online and offline. This comprehensive guide delves deep into the realm of nonverbal cues, equipping you with the knowledge and skills ...
    Disponible

    20,27 €

  • They Buy Your Because
    Gerry O’Brion
    Learn the missing link to influence and closing sales in crowded, competitive markets.The former Brand Manager of Coors Light reveals how they made over $1 Billion turning the mountains blue and how you can use the same strategies in your business.Many companies in crowded, competitive markets struggle to stand out in the sea of sameness and close sales.That’s because there is ...
    Disponible

    21,22 €

  • Artificial Intelligence in Marketing and Consumer Behavior Research
    Aaron Garvey / TaeWoo Kim / Umair Usman
    In the past decade of marketing scholarship, researchers have begun to examine the promise of AI technology to address practical problems through a consumer lens. Artificial Intelligence in Marketing and Consumer Behavior Research reviews the state of the art of behavioral consumer research involving AI-human interactions and divides the literature into two primary areas based ...
    Disponible

    85,98 €

  • Selling Your Marketing Agency
    David Rodnitzky / Robert Glazer
     Most agency founders are focused on growing their agency, not selling it. Then it happens. The founder starts to get calls from suitors. A large agency who lost a big client to the founder’s agency suddenly wants to know if she’d consider selling her business. An investment banker reaches out promising that he can get the founder millions of dollars if she lets him represent t...
    Disponible

    62,35 €

  • A Whole New Strategy
    Nathan Shedroff
    Traditional business strategy is in crisis, rife with mistakes, misunderstand- ings, and poor assumptions. It mixes market and operational concernsin ways that confuses priorities, ignores customer insights, and hides opportunities. The two most popular strategy tools, the SWOT and Positioning Statement are so poorly used as to make them ineffective at best and dangerous at wor...
    Disponible

    40,00 €

  • Analysing the Influence of Personalised Ad Mechanisms
    Claudio Mioranza / Raphael Teodoro
    This study sought to identify the purchasing behaviour of consumers in a virtual environment, more specifically users of the 'facebook' social network. The study is exploratory in nature, as it seeks, in general, to understand the processes surrounding e-commerce, including the digital marketing process, which is essential for carrying out actions involving advertising mechanis...
    Disponible

    44,45 €

  • Gender and ethnic monopoly in the informal sector in Côte d’Ivoire
    Ollo Noé Palé / Prisca Justine Ehui
    The issue of gender and ethnic monopoly in the informal sector has already been addressed. Several investigations have been carried out in the same vein. The conclusions of most of these studies present ethnic monopoly in the informal sector as the result of several factors. As part of our Master II dissertation, we chose to focus on the subject of 'gender and ethnic monopoly i...
    Disponible

    94,93 €


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