Catálogo de libros: Ventas y marketing

5275 Catálogo de libros: Ventas y marketing

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing
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  • Red Fire Branding
    Liz Goodgold
    How do you create a hot personal brand and have customers for life? What is the key to making your brand synonymous with success? ’Red Fire Branding’ focuses on how to implement branding techniques to make your brand sizzle and your name unforgettable.In ’Red Fire Branding,’ Liz Goodgold directs her works towards the business-to-business market to help small business owners, en...
    Disponible

    43,71 €

  • Sales Strategies for the Rookie to Seasoned Pro
    Joe Biondi
    * Joe has over thirty years of industry knowledge, working in a technical, operations, management, consultant, and sales role. Technical knowledge earned him a master license in HVAC from the state of New Jersey.For his sales knowledge and expertise, he’s earned a variety of local and national awards.Joe has mentored and trained dozens of individuals in a technical and sales ca...
    Disponible

    12,16 €

  • Next Generation Customer Experience
    Jeofrey Bean / Vineetha Raveendran
    The next generation, Gen Z, is more different than any other generations compared. With Next Generation Customer Experience, Jeofrey Bean (Customer Experience Revolution and Customer Experience Rules!) and contributing author Vineetha Raveendran answer the question, 'What is essential to create an engaging and profitable next-generation customer experience for Gen Z customers?'...
    Disponible

    22,34 €

  • New Directions in Behavioral Pricing
    CHEZY OFIR
    Behavioral pricing research is viewed as central to academic marketing research as well as strategic pricing. The objective of this book is to introduce new research directions in Behavioral Pricing. The book reviews and introduce snew directions for topics such as: valuing new currencies; affective price evaluations: How pain, pleasure and metacognitive feeling influence price...
    Disponible

    105,93 €

  • The Big Ideas Book
    Alan Carniol / John North / Scott Bywater
    From Apple’s iPhone to Uber’s ride-sharing service to ChatGPT, over recent decades we’ve seen ’big ideas’ turn the world on its head. Yet what about those big, everyday ideas that can give your business an edge? Those little hinges that swing big doors, each of which can be worth thousands to business owners?You’ll find 7 of these ideas inside 'The Big Ideas Book,' which is bas...
    Disponible

    32,97 €

  • Selling the Truth
    Paul Roth
    Every human conversation is a selling conversation so telling the truth means Selling the Truth. No matter who you are or what you do, this book is for you. By learning the Advisory Selling Method, you develop your natural ability to Sell the Truth. The Advisory Selling Method is an important innovation in the evolution of selling that unleashes your creativity, compassion for ...
    Disponible

    14,83 €

  • The Data Deluge
    Arun C. Kumar
    Uncover the intersection between data use and ethics.In The Data Deluge, Arun Kumar brings his digital and data development expertise and experience to start a needed and important conversation on how we should approach data and marketing. Data’s explosion and targeted marketing has ushered in a new era of data use and analytics. Unfortunately, in today’s world, neither markete...
    Disponible

    16,11 €

  • The Future-Ready Brand
    Mitch Duckler
    In The Future-Ready Brand, Mitch Duckler looks to a new set of challenges facing the world’s leading brands and turns to the world’s most influential brand officers themselves to find solutions. Here he goes one-on-one with over 40 Global 1,000 CMOs to discover how they are navigating the confluence of shifting societal forces and emerging technologies that are impacting how ev...
    Disponible

    15,60 €

  • Marketing and Big Data Analytics in Tourism and Events
    In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive...
    Disponible

    386,46 €

  • Marketing and Big Data Analytics in Tourism and Events
    In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive...
    Disponible

    294,49 €

  • AI-Driven Marketing Research and Data Analytics
    The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic know...
    Disponible

    288,64 €

  • AI-Driven Marketing Research and Data Analytics
    The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic know...
    Disponible

    380,62 €

  • Focus
    Al Ries
    What’s the secret to a company’s continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows ...
    Disponible

    18,29 €

  • Climb
    Jeremy LaDuke
    ’Climb’ is not just a book; it’s a lifeline for local business owners striving to rise above the challenges of modern marketing. This narrative follows Eva Marley as she revitalizes her inherited family store, transforming it into a beacon of success in her community. Through Eva’s journey, readers discover the essence of what makes local businesses crucial to the vibrancy of t...
    Disponible

    14,23 €

  • I See You Everywhere!
    Jason Todd / Paul Edwards
    Is an asteroid on a critical path to ultimate world destruction?Are aliens coming to farm us like intergalactic cattle?Is a space pig army warping into the outer reaches of our solar system?Will we be able to fight back when they find us?There are many unanswerable questions.Fortunately, we have answers for the more pressing matters! I See You Everywhere unpacks timeless, prove...
    Disponible

    11,59 €

  • Marketing Me
    Nina Christian
    Marketing is in Flux. The old ways don’t work anymore.Customers and prospects aren’t interested in your brochures, logos and CRM, they’re more interested in YOU.When you’re the face of your business you need more than just getting your message and expertise in front of people. The true power comes as you connect with your authentic identity in a deeper way, and use that to crea...
    Disponible

    24,10 €

  • Selling Shine
    William D. Fisher
    There is a lazy way and there is the right way to sell within the world of the Sanitary Maintenance Industry. This book will be your guide to mastering the art of selling a product or service through the eyes and decades of a Sanitary Maintenance sales professional, author, Bill Fisher. The customer, (also known as the 'buyer',) and seller are trying to find that cosmic moment ...
    Disponible

    13,00 €

  • Navigating the Shifting Landscape of Consumer Behavior
    The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exp...
    Disponible

    360,48 €

  • INTEGRATED MARKETING COMMUNICATIONS (IMC)
    Bader Ismaeel
    This book explores the impact of integrated marketing communications (IMC) on Jordanian telecommunication companies. The objectives of this book are as follows:1. To determine how IMC influences the relationship between consumer trends and marketing effectiveness in telecommunication companies operating in Jordan.2. To evaluate the effectiveness of each element of IMC in shapin...
    Disponible

    126,88 €

  • Childs Play
    William Childs
    We’re all born creative. When we are young, we are at the height of our creative and imaginative powers. Then, as we age, it slowly gets depleted and drained out of us-with far too many end up going through their lives, never fully realizing their creative potential. Sir Ken Robinson, an international advisor on education in the arts, said that we don’t grow into creativity; we...
    Disponible

    21,03 €

  • Locally-Made Pasta or Imported Pasta
    Minosh Dilshan
    The unavoidable phenomena of globalization is making the entire planet into a single market. In addition to lowering barriers to international trade and facilitating the flow of information and knowledge, globalization has also caused the world to shrink as it has linked individuals from various cultural backgrounds and made the world a truly global community. As the world bec...
    Disponible

    34,69 €

  • 58½ Ridiculously Simple Marketing Gems I Wish I’d Known Years Ago
    David N Russell
    'I’m good at what I do, I have a great product. What really holds me back is that I’m not sure how to promote effectively.' I’ve heard that endless times from people in small businesses. This book is all about the simple, common-sense things you can do to attract new customers, build momentum, and increase sales. I guarantee you that everything in this book is very simple, very...
    Disponible

    24,48 €

  • Brand Management
    Michael Beverland / Pinar Cankurtaran
    ...
    Disponible

    95,09 €

  • Brand Management
    Michael Beverland / Pinar Cankurtaran
    ...
    Disponible

    226,42 €

  • Advertising promotion strategies
    Boris Zalessky
    The collection presents the works of young researchers - students of the Institute of Journalism of the Belarusian State University - Irina Vysotskaya, Yulia Demeshko, Polina Dolgopolova, Victoria Puzatko, whose attention is focused on various aspects of advertising and media promotion of brands of leading Belarusian and Ukrainian exporters to the markets of the Commonwealth of...
    Disponible

    52,68 €

  • Monkee Business
    Eric Lefcowitz
    The Monkees had everything-a popular TV show, hit records, and adoring fans. Everything but control over their careers. Author Eric Lefcowitz chronicles the kaleidoscopic journey of Micky Dolenz, Davy Jones, Michael Nesmith and Peter Tork, following each of the four Monkees, together and apart, from 1965 to the present day. A must-read for music fans, 'Monkee Business' is a def...
    Disponible

    15,45 €

  • The Life and Times of a Door-to-Door Salesman
    Michael G. Whitely Sr.
    Burt was a seven-year-old who felt abandoned by his parents, who migrated to England with the promise of sooner than later bringing their seven children, who had been scattered out to family members on both sides of the family. Along with his three younger siblings, he was placed under the care of his mother’s half sister in the parish of Saint Catherine.After enduring almost t...
    Disponible

    17,59 €

  • Sustainable Practices for Agriculture and Marketing Convergence
    In the agricultural industry, factors such as environmental degradation, resource constraints, and climate change have left traditional agricultural practices inadequate in meeting the growing global food demand. Simultaneously, the marketing landscape is evolving rapidly due to technological advancements, changing consumer preferences, and the rise of online platforms. Both ag...
    Disponible

    242,33 €

  • Sustainable Practices for Agriculture and Marketing Convergence
    In the agricultural industry, factors such as environmental degradation, resource constraints, and climate change have left traditional agricultural practices inadequate in meeting the growing global food demand. Simultaneously, the marketing landscape is evolving rapidly due to technological advancements, changing consumer preferences, and the rise of online platforms. Both ag...
    Disponible

    321,25 €

  • What Should We Do?
    Joe Crisara
    Feeling stuck in a low-revenue and frustrated customer cycle? Break free from conflict and learn how to make everyone walk away happy.Unsure how to differentiate yourself in a busy market without slashing profits? Worried weak sales skills will doom your small business efforts? Need to generate higher ticket averages and fewer callbacks?Joe Crisara was once a struggling home se...
    Disponible

    38,00 €


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