Catálogo de libros: Ventas y marketing

8313 Catálogo de libros: Ventas y marketing

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing
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  • An Alternative Approach
    Russell W. Belk / Vibrant Publishers
    An Alternative Approach: Re-enchanting Consumption explores how consumption can be more than routine or rational-it can be magical, emotional, and transformative. In this book, Russell W. Belk challenges conventional marketing models by introducing a human-centered, imaginative perspective on how and why people consume.Belk examines the role of fantasy, mythology, ritual, and s...
    Disponible

    103,71 €

  • Materialism and Consumer Culture
    Russell W. Belk / Vibrant Publishers
    Materialism and Consumer Culture: Questioning What Matters in Life brings together Russell W. Belk’s most influential writings on the complex relationship between people and possessions. This book critically examines how material goods shape personal values, life satisfaction, and identity, and questions the societal consequences of consumerism.Belk explores the psychological a...
    Disponible

    103,53 €

  • Consumer Sense of Self and Identity
    Russell W. Belk / Vibrant Publishers
    Consumer Sense of Self and Identity explores how our possessions, purchases, and consumption habits are deeply intertwined with how we define ourselves. In this landmark book, Russell W. Belk presents a compelling body of work that illustrates how identity is constructed, expressed, and transformed through the things we own and consume.From the concept of the extended self to s...
    Disponible

    103,50 €

  • Globalism and Consumption
    Russell W. Belk / Vibrant Publishers
    Globalism and Consumption delves into the complex relationship between globalization and consumer behavior across cultures, economies, and borders. In this thought-provoking book, Russell W. Belk investigates how global flows of brands, media, and people are reshaping consumption patterns and cultural identities worldwide.Belk’s work critically examines the tension between glob...
    Disponible

    103,65 €

  • Gift-giving, Sharing, and Consumption Holidays
    Russell W. Belk / Vibrant Publishers
    Gift-giving, Sharing, and Consumption Holidays explores the social and symbolic dimensions of giving in consumer culture. In this book, Russell W. Belk dives into the rituals, meanings, and complexities of practices like holiday shopping, charitable giving, and everyday sharing-activities often overlooked in traditional marketing models.Belk examines how gift-giving creates and...
    Disponible

    102,96 €

  • Collecting, Luxury, and the Production of Consumer Desire
    Russell W. Belk / Vibrant Publishers
    Collecting, Luxury, and the Production of Consumer Desire delves into the psychological, social, and cultural drivers behind people’s fascination with rare and luxurious goods. In this book, Russell W. Belk explores the motivations and meanings behind collecting objects-from vintage cars to designer handbags-and how these practices shape and reflect our sense of status, identit...
    Disponible

    103,17 €

  • Magic and Religion in Consumption Practices
    Russell W. Belk / Vibrant Publishers
    Magic and Religion in Consumption Practices uncovers the mystical, spiritual, and ritualistic dimensions of consumer behavior that often go unnoticed in mainstream marketing analysis. In this compelling book, Russell W. Belk explores how religious beliefs, magical thinking, and sacred symbolism influence what we buy, how we use products, and the meaning we assign to consumption...
    Disponible

    103,17 €

  • Globalism and Consumption
    Russell W. Belk / Vibrant Publishers
    Globalism and Consumption delves into the complex relationship between globalization and consumer behavior across cultures, economies, and borders. In this thought-provoking book, Russell W. Belk investigates how global flows of brands, media, and people are reshaping consumption patterns and cultural identities worldwide.Belk’s work critically examines the tension between glob...
    Disponible

    85,63 €

  • Early Work
    Russell W. Belk / Vibrant Publishers
    Early Work: Situations, Symbolism, and Critiquing the Dominant Paradigm presents the foundational writings of Russell W. Belk, a pioneering figure in consumer behavior research. This book brings together his early scholarship that challenged traditional, economically driven views of consumption and introduced a more symbolic, experiential, and cultural approach to understanding...
    Disponible

    85,80 €

  • An Alternative Approach
    Russell W. Belk / Vibrant Publishers
    An Alternative Approach: Re-enchanting Consumption explores how consumption can be more than routine or rational-it can be magical, emotional, and transformative. In this book, Russell W. Belk challenges conventional marketing models by introducing a human-centered, imaginative perspective on how and why people consume.Belk examines the role of fantasy, mythology, ritual, and s...
    Disponible

    85,70 €

  • Materialism and Consumer Culture
    Russell W. Belk / Vibrant Publishers
    Materialism and Consumer Culture: Questioning What Matters in Life brings together Russell W. Belk’s most influential writings on the complex relationship between people and possessions. This book critically examines how material goods shape personal values, life satisfaction, and identity, and questions the societal consequences of consumerism.Belk explores the psychological a...
    Disponible

    85,52 €

  • Consumer Sense of Self and Identity
    Russell W. Belk / Vibrant Publishers
    Consumer Sense of Self and Identity explores how our possessions, purchases, and consumption habits are deeply intertwined with how we define ourselves. In this landmark book, Russell W. Belk presents a compelling body of work that illustrates how identity is constructed, expressed, and transformed through the things we own and consume.From the concept of the extended self to s...
    Disponible

    85,49 €

  • Gift-giving, Sharing, and Consumption Holidays
    Russell W. Belk / Vibrant Publishers
    Gift-giving, Sharing, and Consumption Holidays explores the social and symbolic dimensions of giving in consumer culture. In this book, Russell W. Belk dives into the rituals, meanings, and complexities of practices like holiday shopping, charitable giving, and everyday sharing-activities often overlooked in traditional marketing models.Belk examines how gift-giving creates and...
    Disponible

    84,95 €

  • Discipline and Liberation in Consumption
    Russell W. Belk / Vibrant Publishers
    Discipline and Liberation in Consumption examines the contrasting forces of control and freedom that shape consumer behavior. In this powerful book, Russell W. Belk explores how individuals navigate societal expectations, personal values, and market influences to either restrain or express themselves through consumption.Belk investigates topics such as voluntary simplicity, fru...
    Disponible

    85,63 €

  • Magic and Religion in Consumption Practices
    Russell W. Belk / Vibrant Publishers
    Magic and Religion in Consumption Practices uncovers the mystical, spiritual, and ritualistic dimensions of consumer behavior that often go unnoticed in mainstream marketing analysis. In this compelling book, Russell W. Belk explores how religious beliefs, magical thinking, and sacred symbolism influence what we buy, how we use products, and the meaning we assign to consumption...
    Disponible

    85,16 €

  • Brand Creation and Management in the Phygital Era
    Kakhaber Djakeli
    In the evolving digital era, the fusion of physical and digital brand experiences-known as phygitalization-has become essential for brand relevance and success. As consumers increasingly expect seamless, meaningful interactions across both online and offline spaces, brands must strategically balance digital innovation with emotional authenticity. Effective brand management toda...
    Disponible

    322,12 €

  • Brand Creation and Management in the Phygital Era
    Kakhaber Djakeli
    In the evolving digital era, the fusion of physical and digital brand experiences-known as phygitalization-has become essential for brand relevance and success. As consumers increasingly expect seamless, meaningful interactions across both online and offline spaces, brands must strategically balance digital innovation with emotional authenticity. Effective brand management toda...
    Disponible

    269,33 €

  • The Hypnotic Marketer
    Aaron Walder
    Unlock the secrets of the subconscious and revolutionize your marketing approach.In The Hypnotic Marketer, Aaron Walder reveals the science and strategy behind capturing attention, shaping perception, and driving action. Drawing on cutting-edge psychological research and real-world case studies, this book equips you with the tools to harness spiral triggers, focus patterns, and...
    Disponible

    45,51 €

  • How to Trap and the Marketing of Your Furs. Containing the Story of The boy Trappers of Beaver Bend, by George J. Theissen
    Comfort [from old catalog]
    Dive into the early 20th-century world of trapping and fur marketing with 'How to Trap and the Marketing of Your Furs.' This unique volume combines practical advice with an engaging narrative, featuring ’The Story of The Boy Trappers of Beaver Bend’ by George J. Theissen. Discover the secrets of successful trapping, from setting snares to understanding animal behavior, all whil...
    Disponible

    29,65 €

  • Onion Culture; Planting, Cultivating, Harvesting and Marketing ..
    King & co. Minneapolis. [f... Northrup
    A comprehensive guide to onion cultivation, “Onion Culture; Planting, Cultivating, Harvesting and Marketing ..” offers practical advice for both amateur and professional gardeners. Originally published in 1915, this vintage manual by Northrup, King & co. details every stage of onion production, from selecting the right seeds to bringing the mature crop to market. Readers wi...
    Disponible

    29,59 €

  • How to Trap and the Marketing of Your Furs. Containing the Story of The boy Trappers of Beaver Bend, by George J. Theissen
    Comfort [from old catalog]
    Dive into the early 20th-century world of trapping and fur marketing with 'How to Trap and the Marketing of Your Furs.' This unique volume combines practical advice with an engaging narrative, featuring ’The Story of The Boy Trappers of Beaver Bend’ by George J. Theissen. Discover the secrets of successful trapping, from setting snares to understanding animal behavior, all whil...
    Disponible

    15,61 €

  • Onion Culture; Planting, Cultivating, Harvesting and Marketing ..
    King & co. Minneapolis. [f... Northrup
    A comprehensive guide to onion cultivation, “Onion Culture; Planting, Cultivating, Harvesting and Marketing ..” offers practical advice for both amateur and professional gardeners. Originally published in 1915, this vintage manual by Northrup, King & co. details every stage of onion production, from selecting the right seeds to bringing the mature crop to market. Readers wi...
    Disponible

    15,79 €

  • The SEO Field Guide for Law Firms
    Michael Grover
    Not just another SEO book. This is a blueprint for law firms who want to compete - and win - in search.Whether you’re a solo attorney, part of a growing practice, or leading marketing for a multi-office firm, this field guide delivers a complete, battle-tested framework for law firm SEO - built with legal ethics, regional competition, and real-world constraints in mind.The SEO ...
    Disponible

    12,16 €

  • Invisible Luxury How Perfume Shaped Desire, Power, and Global Brands
    Sarah Westwood
    Invisible Luxury: How Perfume Shaped Desire, Power, and Global BrandsBy Sarah WestwoodWhat if the most powerful product in the world... was invisible?Perfume is not just scent. It is strategy. It is seduction. It is identity in a bottle.From ancient temples to TikTok influencers, from queens and courtesans to biotech startups, 'Invisible Luxury' uncovers how fragrance became a ...
    Disponible

    45,52 €

  • The Crown’s Secret Genius Marketing Behind the World’s Most Desired Watch
    Daniel R. Kessler
    Rolex - A Legacy Cast in Gold and StrategyThe Ultimate Business Insight into the World’s Most Iconic Luxury Watch BrandThere are brands, and then there are empires-living myths dressed in polished steel and cloaked in prestige. Rolex is not merely a maker of luxury watches; it is the architect of desire, a curator of status, and a global language spoken fluently by titans of i...
    Disponible

    45,46 €

  • Effective Marketing and Consumer Behavior Tactics for High-End Products
    Effective marketing and consumer behavior tactics for high-end products require a better understanding of both psychological drivers and strategic brand positioning. High-end products often cater to a select group of consumers who value exclusivity, craftsmanship, and prestige, making it crucial for brands to tailor their marketing strategies to evoke a sense of luxury and desi...
    Disponible

    269,18 €

  • Effective Marketing and Consumer Behavior Tactics for High-End Products
    Effective marketing and consumer behavior tactics for high-end products require a better understanding of both psychological drivers and strategic brand positioning. High-end products often cater to a select group of consumers who value exclusivity, craftsmanship, and prestige, making it crucial for brands to tailor their marketing strategies to evoke a sense of luxury and desi...
    Disponible

    216,40 €

  • How to Make Money Online Book
    Skriuwer.com
    'How to Make Money Online Book' provides a deep dive into the diverse opportunities available for earning income in today’s digital economy. This book is an essential resource for anyone looking to expand their income streams and achieve financial independence through the internet.From freelancing in fields such as writing, graphic design, and social media management to harness...
    Disponible

    19,69 €

  • Biology Bias
    Gill Merrill
    Biology Bias gives a comprehensive understanding of the biological and psychological factors that influence our choices through the lenses of evolutionary psychology and consumer neuroscience.Readers will gain valuable insights into the hidden impulses that shape their decisions and learn how to apply this expertise to improve marketing and business strategies. It’s a must-read...
    Disponible

    35,29 €

  • Transforming Public Relations
    Young Joon Lim
    Transforming Public Relations: AI and Social Media Strategies is designed to help readers better understand and navigate the discipline of public relations in the digital era. The textbook focuses on the ways in which the emergence and rise of social media and AI have impacted the field. It equips readers with the knowledge they need to succeed in an ever-evolving media landsca...
    Disponible

    152,52 €


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