Catálogo de libros: Ventas y marketing

5275 Catálogo de libros: Ventas y marketing

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Marketing and Public Relations for Libraries

Cosette Kies

The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries. ...

Disponible

71,09 €
Developing a Professional Sales Force

David A. Stumm / David AStumm

...

Disponible

121,69 €
Changes in the Market Structure of Grocery Retailing.

Leon Garoian / UNKNOWN / Willard F. Mueller / Willard FMueller

...

Disponible

82,67 €
Advertising and Consumer Psychology

UNKNOWN

...

Disponible

108,30 €
Advertising Compliance Law

John Lichtenberger

...

Disponible

121,74 €
Marketing Management Technology as a Social Process

...

Disponible

95,15 €
The Management of Business-To-Business Advertising

Stewart Halsey Ross

...

Disponible

95,85 €
Marketing Imagination

I. M. Levitt / IMLevitt / Theodore Levitt

...

Disponible

21,95 €
Marketing with Seminars and Newsletters

Herman Holtz / UNKNOWN

...

Disponible

121,65 €
Developing and Implementing Marketing Strategies

Volney Stefflre

...

Disponible

121,53 €
Global Perspectives in Marketing

Erdener Kaynak

...

Disponible

121,64 €
You Can Sell Anything

Gary S. Goodman / Gary SGoodman

...

Disponible

10,50 €
Danger

Terry Haller

...

Disponible

108,74 €
Advertising’s Hidden Effects

Mark S. Albion / Mark SAlbion

...

Disponible

121,45 €
Consumerism

The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles--half of them new to this edition--cover today’s most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices...

Disponible

23,90 €
The Advertising Controversy

Mark Albion / Paul Farris

...

Disponible

121,62 €
Economics and Consumer Behavior

Agnus Deaton / Angus Deaton / John Muellbauer

...

Disponible

62,99 €
Marketing the Arts

Steven Permut

...

Disponible

121,36 €
Advertising Strategy

Michel Ruppli

...

Disponible

121,33 €
An International Compilation of Awards Prizes and Recipients

Richard S. Tedlow / Richard STedlow

An International Compilation of Awards Prizes and Recipients ...

Disponible

200,81 €
Mass Advertising as Social Forecast

Jib Fowles / Robert Brent Fowles

...

Disponible

96,00 €
Public Relations for Libraries

Allan Angoff / UNKNOWN

...

Disponible

112,39 €
Intro to Marketing Experimentation

Venkatesa

...

Disponible

17,45 €
Motivation Research in Advertising and Marketing.

George Horsley Smith / UNKNOWN

...

Disponible

121,57 €
Conflict and the Web of Group Affiliations

Georg Simmel

...

Disponible

13,03 €

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