Catálogo de libros: Ventas y marketing

8335 Catálogo de libros: Ventas y marketing

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing
Libros Eliminar filtro Inglés Eliminar filtro Economía, finanzas, empresa y gestión Eliminar filtro Empresa y gestión Eliminar filtro Ventas y marketing Eliminar filtro Quitar filtros
  • 2025 Social Media Content Planner & Guide
    Louise McDonnell
    Ready to Master Social Media in 2025 with Real Strategies for Real Success?Award-winning social media strategist and four-time best-selling author Louise McDonnell presents her essential guide for entrepreneurs, small businesses, and digital marketers eager to elevate their social media impact. With this comprehensive Social Media Content, you’ll learn to plan, prioritize, and ...
    Disponible

    33,42 €

  • How To
    William Brown
    Are you ready to make $10M? All you need is commitment, drive, a talent, high-value skill or knowledge to share with others through an information product, coaching service or agency offer... and this book.For the first time outside of his exclusive coaching programme, William Brown reveals everything he’s learned about how to build and scale an incredibly successful e-learning...
    Disponible

    19,17 €

  • You Are Not for Everybody
    J.D. Netto
    In You Are Not for Everybody, bestselling author and creative entrepreneur J.D. Netto offers an honest and refreshing take on branding, marketing, and storytelling. With his unique twist, J.D. delves into the crucial topics every creative entrepreneur needs to master to thrive in today’s competitive landscape. This book goes beyond mere advice; it provides a candid look at what...
    Disponible

    20,68 €

  • Influencer Marketing on Social Media
    Ines Costa
    Digital marketing has become essential for brands aiming to expand their online presence. Technological advancements have reshaped the field, with tools like websites, social media, apps, and blogs enabling constant consumer engagement. Social media has redefined communication, with platforms like Facebook, YouTube, Instagram, and TikTok each attracting different age groups. Wi...
    Disponible

    52,20 €

  • More Sales, Less Marketing
    Frances Pratt
    Are you a female business owner excelling in your field, yet feeling the sting of clients not fully grasping the real value you provide? Does the thought of ’selling’ leave you cold, fearing it may come across as insincere or pushy? Frances Pratt’s revolutionary book is your beacon through this fog of uncertainty, offering a powerful blend of effective communication strategies ...
    Disponible

    17,30 €

  • OnlyFans Unlocked
    Valentina Reid
    OnlyFans Unlocked: Mastering the Art of Content Creation and Monetization by Valentina Reid is the ultimate guide for creators looking to build a thriving presence on OnlyFans. Valentina Reid, a seasoned content creator and social media expert, reveals proven strategies and actionable insights that will help both beginners and experienced creators maximize their potential on th...
    Disponible

    5,51 €

  • 14 Articles on Non-Financial Aspects of Business, Mostly Marketing
    U Myat Thu Aung
    Written in a generalist’s manners, the book includes 14 articles, namely 1) The Breeze of Globalisation, 2) Relationship Marketing in the Digital Era, 3) Consumer Buying Behaviour in the Modern World, 4) Favourable Atmosphere for Inbound Marketing, 5) Agile Marketing at a Single Glance, 6) Preliminary Initiation of Market Entry into an Overseas Market, 7) Four Market Entry Meth...
    Disponible

    8,02 €

  • Find Your Market-Oriented Competitive Advantage
    Markku Vierula
    Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. Competitive advantages are created only by thinking in new way. By thinking what has not been thought. ...
    Disponible

    64,24 €

  • Creating a Powerful Business
    Andrew Ford / Andrew Jeremy Ford
    I have dedicated 15 years to developing the e-ttraction method to help passionate people tobuild their own business so they can find freedom of time and money throughentrepreneurship.Andrew Forde-ttraction is a practical and proven 12-step method that builds a powerful portfoliobusiness around your personal brand, family and lifestyle.Whether you’re a top-shelf corporate escape...
    Disponible

    26,58 €

  • Lookers into Bookers, The Tourism Marketing Blueprint
    Chris Torres
    This book is for any tour operator, tourism or hospitality business, or marketing agency looking to master the art of marketing a travel-related business effectively.While the strategy outlined is focused on a multi-day tour operator, the principles apply to any experience-based travel business. Content and demographics may shift, but how you engage, inspire, and tell your stor...
    Disponible

    12,78 €

  • The Roar of Her Story
    Hilary Salzman
    YOU HAVE A VOICE. LET IT ROAR!Does talking about your business feel stomach-lurchingly scary or overwhelming?You’re not alone. Seven in ten women prefer to downplay their accomplishments. 40% would rather clean a toilet than share their success with strangers. It’s time for change.Join expert storyteller Hilary Salzman as she equips you with the knowledge and confidence to harn...
    Disponible

    22,32 €

  • The Tri-Dimensionality of Singularity
    Gwen Swan
    The Tri-Dimensionality of Singularity: The Power of Alignment offers a revolutionary approach to achieving business success by focusing on alignment between three essential elements: the image (the product or service), the image-maker (the entrepreneur or company), and the viewers (the market, including customers, investors, and stakeholders). This tri-dimensional model enables...
    Disponible

    62,59 €

  • Godfather Marketing
    Gianluigi Guido
    In a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will be seeking immediate satisfaction for their vital needs and desires. To address this issue, firms will be called upon to grant favors even before selling products, offering solutions to consumers in exchange for their unwavering l...
    Disponible

    167,26 €

  • The Public Sector as an Employer of Choice in Germany
    Luise Renneke
    As the public sector in Germany will likely increasingly face staffing problems in the coming years, this book approaches the topic of employer attractiveness within the German public sector from an internal perspective, focusing on current employees’ turnover intentions. Using secondary survey data, ordinal logistic regression models are built to explore the influence of the s...
    Disponible

    129,83 €

  • Multidisciplinary Analysis of Digital Transformation and Global Market Dynamics
    In today’s fast-evolving digital landscape, businesses, governments, and societies are grappling with the complex challenges of digital transformation. From shifting market dynamics to integrating new technologies, the need for a comprehensive understanding of these changes has never been greater. Traditional industries, such as transport and logistics, face the daunting task o...
    Disponible

    295,40 €

  • Multidisciplinary Analysis of Digital Transformation and Global Market Dynamics
    In today’s fast-evolving digital landscape, businesses, governments, and societies are grappling with the complex challenges of digital transformation. From shifting market dynamics to integrating new technologies, the need for a comprehensive understanding of these changes has never been greater. Traditional industries, such as transport and logistics, face the daunting task o...
    Disponible

    223,02 €

  • AI and Machine Learning in Marketing
    Derrick Nukunu Akude
    This book explores how artificial intelligence (AI) and machine learning (ML) are reshaping the landscape of customer engagement, particularly within the field of marketing. It delves into the potential of AI and ML technologies to analyze vast amounts of consumer data, predict behaviors, and personalize customer interactions at an unprecedented scale. Beginning with an overvie...
    Disponible

    110,67 €

  • Multichannel Marketing
    Bernd W. Wirtz
    Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding competitive advantages. This book provides a comprehensive and systematic overview of the fundamentals and management of multi-channel marketing. The book understands multi-chann...
    Disponible

    171,04 €

  • The Impact of Artificial Intelligence on Online Advertising Targeting
    Oyebola Toyese
    Given that online advertising and artificial intelligence have deeply influenced the business sector, this book reports a research study that investigated where online advertising is heading by analyzing artificial intelligence and online advertising in four stages: first, the growth of AI-driven advertising. Second is the opposing interest between innovation data usage and per...
    Disponible

    75,44 €

  • Digital Marketing
    Percy Hawkins
    Title: Digital Marketing Domination: Mastering SEO, Social Media, and Analytics for Success in the Digital AgeBack-of-the-Book Summary:Harness the power of digital marketing with Digital Marketing Domination. This comprehensive guide takes you on a journey from the evolution of marketing in the digital age to advanced SEO strategies, creating a badass digital marketing strategy...
    Disponible

    19,75 €

  • Content Marketing
    Percy Hawkins
    The Shitty World of Marketing: Discover the secrets to successful content marketing in the digital age, as this book uncovers the evolution of traditional marketing, the power of storytelling, and the strategies for creating, distributing, and analyzing your shit. Packed with practical advice, this book is your ultimate guide to navigating the daunting world of marketing. ...
    Disponible

    24,36 €

  • Data-Driven Marketing
    Percy Hawkins
    Discover the world of data-driven marketing and gain insights into its evolution, strategies, and best practices. From understanding the role of data and technology to crafting effective marketing strategies and analyzing customer data, this comprehensive guide offers practical guidance for marketers in the digital age. Explore targeted advertising and personalized campaigns, o...
    Disponible

    22,92 €

  • Marketing Analytics
    Eric Adler
    Marketing Analytics Unleashed: Master the Art of Data-Driven Marketing to Dominate Your Competition Marketing Analytics Unleashed: Master the Art of Data-Driven Marketing to Dominate Your Competition Marketing Analytics Unleashed: Master the Art of Data-Driven Marketing to Dominate Your Competition Marketing Analytics Unleashed: Master the Art of Data-Driven Marketing to Domina...
    Disponible

    15,59 €

  • Affiliate Marketing
    Charlotte Fruittree
    Discover the ultimate guide to affiliate marketing with The Gen-Z Guide to Affiliate Marketing. From building a killer online presence to monetizing your efforts, master the art of affiliate marketing and crush it in the digital age. This comprehensive book covers everything you need to know, from selecting profitable niches and building relationships with affiliate managers to...
    Disponible

    23,16 €

  • The soft drinks market in Cameroon
    Gilles Gauthier NDEDI
    The soft drinks market is one of the most competitive in Cameroon’s food industry. Long a duopoly between Boissons du Cameroun and Union des Brasseries du Cameroun, the sector has been expanding over the past decade with the arrival of new players, which means a wide variety of flavors and significant marketing investment. Faced with stiff competition, these brands compete excl...
    Disponible

    75,13 €

  • Commercial communication through merchandising
    Arsène Tshimanga Kalonji
    The study of purchasing behavior can only be relevant if we take into account the nature of the relationship and the form of the exchange. Some exchanges are transactional and punctuated in time, while others are more relational and unfold over time. What’s more, some exchanges are formally contractualized, while others are not. If companies, out of an obvious concern for custo...
    Disponible

    105,21 €

  • Impact of Social Media Marketing on Buying Behavior and Decisions
    Dr. Mohd. Sadique Shaikh
    Present research hypothesis for analytical study on impact of social media marketing on buying behavior and decisions of customers, and its impact in businesses with set research objectives. Social media marketing is crucial, because it is one of the most effective techniques in any form of advertisement. Any businessman’s main goal is to maximize the amount of sale articles us...
    Disponible

    97,27 €

  • Contemporary Business Research in the Islamic World
    This proceedings volume presents a cutting-edge exploration of Islamic marketing, delving into the details of Muslim consumer behavior and Halal business practices, while offering invaluable strategies for navigating the dynamic world of commerce in Islam-oriented regions. Featuring selected chapters from the 14th Global Islamic Marketing Conference, it provides a comprehensive...
    Disponible

    284,06 €

  • Managerial Marketing
    Jagdish Sheth / Vibrant Publishers
    Legend in Marketing: Managerial Marketing - Current ThoughtBy Jagdish N. ShethManagerial Marketing: Current Thought is part of the esteemed Legend in Marketing series and showcases the pioneering work of Dr. Jagdish N. Sheth in the field of managerial marketing. In this book, Dr. Sheth examines the evolving theories and practices that have shaped modern marketing management, of...
    Disponible

    103,77 €

  • Slightly More Efficient Selling | Slightly More Efficient Buying
    Tom Williams
    Buying and selling are two sides of the same coin: to understand one, you need to understand the other. This flip book works the same way. Read this side first, then flip the book upside down to see the world from the opposite perspective. Good news: they meet in the middle.You can read this book as either a buyer or a seller, but ideally, you’ll read both sides to understand h...
    Disponible

    15,89 €


Primera 05 06 07 08 09 10 11 12 13 14 Última