Catálogo de libros: Ventas y marketing

5275 Catálogo de libros: Ventas y marketing

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing
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  • Personalised marketing or the commercialisation of our uniqueness?
    Mathilde Blanchardon
    Profitability imperatives can lead companies to share, re-use and commercialise data. I decided to take a particular interest in the data obtained from connected objects, because these are now invading our wrists, homes and offices, and are helping to bring about a profound change in our society. I wanted to look at the questions raised by the use of these objects in their earl...
    Disponible

    54,97 €

  • The artistic agent and the artist
    Noëlla Richard
    Originating in the Anglo-Saxon world, the profession of artistic agent is one of the more recent professions in artistic and cultural management that is still little known in France and neglected by research. Sometimes denigrated and sometimes obscure to the general public, it is often poorly perceived by the artists themselves, who see agents as a source of problems rather tha...
    Disponible

    93,50 €

  • Global Applications of the Internet of Things in Digital Marketing
    In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digit...
    Disponible

    328,08 €

  • Global Applications of the Internet of Things in Digital Marketing
    In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digit...
    Disponible

    249,16 €

  • Profit Hacking
    Thomas Allan
    Are you an entrepreneur or business owner battling stagnating sales?Are you grappling with leads that seem to evaporate before converting?Do you feel your revenue could use a turbo boost?'Profit Hacking: Unlocking Revenue, Maximizing Profit, Get the Lead and Keep the Lead!' is the game-changing guide tailored for those who refuse to settle for mediocre profits. Whether you’re a...
    Disponible

    16,18 €

  • Attracting investors to Parakou
    Alexis Alexis Abodohoui / Dado Bana / Serge Daoudou
    States are deploying policies and actions to make their business climate interesting and attractive. They aspire to guarantee an adequate living environment for their populations in order to attract more investors. The aim of this exploratory study is to highlight the main factors influencing investor attraction in Parakou. We found that the policies and actions put in place in...
    Disponible

    54,90 €

  • The 22 Laws of Category Design
    Category Pirates
    This book is for a very small percentage of business people.You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to 'not get fired.' Many people want to go to work, make a contribution, and go home.But Category Design is purpose-bui...
    Disponible

    37,88 €

  • Customer Relationship Management
    Bakary Gbane
    CUSTOMER RELATIONSHIP MANAGEMENT. This book aims to help small and medium-sized business owners understand the basics of customer relationship management (CRM) and, more specifically, how CRM tools and the Internet can help them implement CRM measures in their business. If you want to understand how to better meet your customers’ needs, this book is for you. What is customer re...
    Disponible

    56,47 €

  • Territorial marketing as a lever for regional development
    Majda Khatib
    Attractiveness is an important element in the development of a region, because it helps to put it at the forefront of the competitive scene, and makes it like a product that needs to be sold in order to develop. Indeed, it is seen as imperative for all countries. This is facilitated, in particular, by the adoption of a territorial marketing strategy that enables the region to h...
    Disponible

    87,89 €

  • Marketing on the attack on children’s plates
    Lamiae Meziane
    If you have this book in your hands, you are probably interested in or affected by this scourge in one way or another. It is a study of the eating behaviour of children aged between 5 and 10, looking at the subject of child obesity and fast food. Firstly, we’ll look at what obesity is and then describe its characteristics and trends worldwide and in France. All this is backed u...
    Disponible

    57,58 €

  • Top Ten Reasons an Author Should use NFT and Blockchain with Their Electronic Books?
    B Alan Bourgeois
    Author Should Use NFT and Blockchain with Their Electronic Books.' Packed with invaluable insights and practical advice, this ultimate guide empowers authors on their journey to digital publishing success. Discover compelling reasons to embrace NFTs, from ensuring authenticity and automating royalties to exploring limited editions and global accessibility. Gain essential knowle...
    Disponible

    16,32 €

  • What It Takes to Create Winning Presentations
    David Fish
    Do your best solutions always win?Can you pitch your ideas on just one page? What makes one presentation a winner while another leaves the audience confused? How did a slide heading contribute to an aerospace disaster? And what are the top 10 mistakes that can derail even the best presenter that few will ever have the courage to tell you? This book contains 12 tools developed f...
    Disponible

    21,73 €

  • Working for Your Dreams
    M.L. Ruscscak
    Are you struggling to market your business effectively? Look no further than 'Game Changer Sales Solution.' This comprehensive guide is packed with strategies and tactics to help you reach new customers, build brand awareness, and grow your business. From digital marketing and social media to word-of-mouth and influencer partnerships, you’ll learn the most effective ways to rea...
    Disponible

    26,85 €

  • Mastering Sales Leadership
    Steven Jenkins
    Mastering Sales Leadership shows how to build a strong sales culture and increase sales productivity through effective leadershipand management strategies. Many sales management books deal with the sales process, some address the management role. Few address the impact of company culture on sales productivity. Some books focus on the new business process and some address key ac...
    Disponible

    26,63 €

  • Sales Rx - Daily Prescriptions for Success in Selling
    Dale Verseput
    A collection of 365 straightforward, bite-sized, prescriptive sales practices that work! Professional salespeople have grown weary of the myriad methodologies, theories, and systems of selling, each of which are generally promoted as a panacea for all challenges sales related. Guess what? They don’t work! At least, they don’t work that well, that often. Additionally, salespeop...
    Disponible

    17,84 €

  • Advances in Brand Semiotics & Discourse Analysis
    George Rossolatos
    This volume addresses some of the most important conceptual, methodological, and empirical challenges and opportunities with which the sister disciplines of semiotics and discourse analysis are mutually confronted in the context of considering new avenues of cross-disciplinary application to distinctive branding research streams. In continuation of the collective volume ’Handbo...
    Disponible

    63,99 €

  • Factors influencing the choice of Takaful insurance in Tunisia
    Faouzia Sahli
    The objective of this book is to study the factors that influence the intention to choose Islamic Takaful insurance in Tunisia. To achieve this objective, we carried out a quantitative study based on a model examining the impact of independent variables such as subjective norm, attitude, behavioural control and religion on the dependent variable, behavioural intention. For data...
    Disponible

    54,90 €

  • FINDING WISDOM IN BRAND TRAGEDIES
    ROBERT J THOMAS
    Brands and branding have deep historical roots. Almost anything or anyone can be branded with a name or mark for commercial or other purposes. The act of branding initiates activities in a brand ecosystem among people and organizations who have a vested interest in the brand’s value. Unfortunately, a brand may experience a tragedy that can put its value and equity at risk. Pund...
    Disponible

    50,21 €

  • A Comparison of Personal Computer Marketing as a Reference Tool
    C Miya
    Get ready to be amazed by the incredible development of electronic technology in 'The Digital Revolution: Unleashing the Power of Electronic Technology.' Behold a time when revolutionary changes have affected every facet of human life. This book sheds light on how electronics have changed the world, from the methods of production to the standard of final products.Every sector h...
    Disponible

    28,59 €

  • FINDING WISDOM IN BRAND TRAGEDIES
    ROBERT J THOMAS
    Brands and branding have deep historical roots. Almost anything or anyone can be branded with a name or mark for commercial or other purposes. The act of branding initiates activities in a brand ecosystem among people and organizations who have a vested interest in the brand’s value. Unfortunately, a brand may experience a tragedy that can put its value and equity at risk. Pund...
    Disponible

    75,11 €

  • Use Your Words
    Bo Yoder
    Use Your Words!  How To Use Everyday Language to Get AI Assistants to Work Quickly and Tirelessly For You This Book Reveals For The First Time Using Easy Step-By-Step Instructions, The Startling Secrets For Tapping Into The Infinite And Tireless Productivity Of AI Assistants... It Shows You Step By Step How To Use Their Tireless Work Potential To Rapidly Grow Your Business To A...
    Disponible

    14,06 €

  • Cognitive Factor
    Satish Gaire
    Cognitive Biases are like little tricks that our brains play on us. They happen when our brains take shortcuts to help us make decisions quickly, but sometimes these shortcuts can lead us to make mistakes.In this thought-provoking book, 'Cognitive Factor: Guide To 99 Cognitive Biases,' you’ll embark on a journey of self-discovery, exploring the intricate workings of the human m...
    Disponible

    33,13 €

  • Facebook
    Franky Junior FONGOU
    Facebook is a key, less expensive tool for boosting business performance for small businesses. This book explores the different ways small businesses can use Facebook to improve their online visibility, reach new customers and increase sales. It offers practical tips for MSEs to present on Facebook, increase customer engagement and use Facebook ads to reach target customers. Th...
    Disponible

    84,16 €

  • Article Marketing - Quick and Easy
    Bruce Keaney
    This book provides an in-depth look of article marketing. It goes over the fundamentals of article writing, such as the four important parts that all articles must have and how to write an effective plan. The tutorial also discusses how to get your creative juices flowing as well as how to prepare your pieces for submission to article directories. It also includes hot recommend...
    Disponible

    10,37 €

  • Origin and Branding in International Market Entry Processes
    Carlos Francisco e Silva
    In today’s globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a significant impact on a company’s performance and its ability to collaborate with global supply chains. Moreover, with consumers becoming increasingly aware of the origins of products and brands, it is essential for companies to...
    Disponible

    327,67 €

  • Email Marketing Tycoon
    Renetta Wolvies
    Email marketing best practices. In this e-book, you will find subjects on basic email marketing topics for internet marketing, such as keeping it relevant, brief and succinct, not too formal, writing it your way, using teasers and links, and using teasers and links in your marketing emails. Use the frequency that works best for you, write a decent subject line so your email doe...
    Disponible

    10,19 €

  • E-commerce and E-marketing
    Foued Sabbagh
    This book focuses on the methods and mechanisms of e-commerce and e-marketing, the foundations and the important role of international electronic companies in this vital and digital field. The spread of digital economy and information and communication technology is deployed with e-commerce and e-marketing applications. Thus, digital globalization opens the horizon of technolog...
    Disponible

    55,04 €

  • Top Ten Steps to Market Mastery for Authors
    B Alan Bourgeois
    Writing a book is an incredible accomplishment, but publishing it successfully requires much more than just putting words on a page. If you want to reach your target audience and achieve commercial success, you must understand the market for your book. That’s where 'Market Mastery: The Ultimate Guide for Authors to Understanding and Conquering their Target Audience' comes in.Th...
    Disponible

    6,83 €

  • Top Ten Ways to Brand Yourself as an Author
    B Alan Bourgeois
    As an author, it’s not just enough to write an amazing book. In today’s crowded marketplace, building a brand is essential to stand out and make a lasting impression on readers. In ' Top Ten Ways to Brand Yourself as an Author,' we provide a top ten guide to help you define your brand identity, create a unique logo, develop a consistent visual identity, build a professional web...
    Disponible

    6,79 €

  • Modern B2B Marketing
    David Sweenor / Kalyan Ramanathan
    There are untold resources on marketing and its different functions-brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This boo...
    Disponible

    19,46 €


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