Catálogo de libros: Comercio electrónico: aspectos empresariales

1378 Catálogo de libros: Comercio electrónico: aspectos empresariales

Economía, finanzas, empresa y gestión / Empresa y gestión / Comercio electrónico: aspectos empresariales
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  • Advances in Digital Marketing and eCommerce
    This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and ...
    Disponible

    222,53 €

  • Master the Metaverse
    Wes Berry
    From USA TODAY and WALL STREET JOURNAL bestselling author Wes Berry, comes the ultimate guide to navigating the metaverse.Whether you’re a beginner on the web, or a seasoned tech person, this book offers insights that you will need before you embark on a journey into the incredible new world of the metaverse. Ever since Facebook announced their new branding change to Meta, ever...
    Disponible

    21,61 €

  • World Internet Development Report 2019
    Chinese Academy of Cyberspace Studies
    This book systematically reviews world Internet development over the past 50 years, and comprehensively discusses the great contributions it has made to economic and social advances. Further, it describes the development, status and trends related to the Internet in major countries around the globe in 2019, and provides an in-depth analysis of the latest conditions, dynamics an...
    Disponible

    121,94 €

  • Digital Business Models
    Adam Jabłoński / Marek Jabłoński
    By presenting the conditions, methods and techniques of monetisation of business models in the digital economy, this book combines implementation of the theoretical aspects of monetisation with the presentation of practical business solutions in this field. ...
    Disponible

    73,40 €

  • Operator Training Simulator Handbook
    Joseph Philip
    Make the most of OTS systems in operator training and engineeringKey Features:Learn OTS project delivery best practices from the author’s 30 years of experienceExplore use cases to understand how your OTS systems can maximize ROI for usersDiscover how to best develop OTS training models for developers and usersBook Description:Operator training simulators in the process industr...
    Disponible

    78,46 €

  • CHANGING FACE OF E-COMMERCE IN ASIA
    PANKAJ DUTTA PRATIMA SHE ABHISHEK BEHL
    Asia has been a hub for e-commerce companies in the past decade and the growth trajectory narrates the story of bright future. Its growth has largely impacted the economic, social and technological advancements in every country and contributed to global trade. Nonetheless, the success and failure of e-commerce companies lies on various factors, some of which include product pri...
    Disponible

    182,10 €

  • Fintech Policy Tool Kit for Regulators and Policy Makers in Asia and the Pacific
    Asian Development Bank
    This tool kit provides insights on how new fintech solutions, aided by strong policy and regulation, can support more inclusive growth and help economies recover from the pandemic.The rapid growth of fintech services in Asia and the Pacific can help countries leapfrog the challenges of traditional financial services infrastructure and dramatically increase access to financial s...
    Disponible

    38,40 €

  • Email Marketing
    Luigi Padovesi
    Email Marketing is the most effective marketing tool. Ever. Among all the marketing techniques, online and offline, email marketing guarantees tremendous success rates.But you have to do it the right way. Old-fashioned Email Marketing consisted of collecting email addresses and send them snappy emails. This technique no longer works: you need to train the client, through a Lead...
    Disponible

    16,18 €

  • Online Consumer Psychology
    John Lok
       I shall explain how to apply behavioral economic method to build consumer confidence is as a predictor of consumption spending.   I shall also explain what confidence in consumption survey means and I shall apply behavioral economy method to explain how and why to apply survey to gather data in consumption market.  It can measure how much degree of confidence of overall clie...
    Disponible

    15,63 €

  • AI in Fashion Industry
    Dr. Sanjay Mohapatra / Dr. Satya Banerjee
    AI in Fashion Industry discusses recent developments in fashion forecasting, developing a ’framework of AI-based fashion forecasting’ and validates the framework with a qualitative case study of the world’s first fashion intelligence company based in Bengaluru, India. ...
    Disponible

    87,69 €

  • Factors Influence Ecommerce Market Development
    John Lok
       I write this book concerns how and why computer industry develops can create (AI) tool to predict traveler entertainment behavior as well as ecommerce development, I aim to let readers to judge whether it is possible to  predict future travel behaviour from AI tool to gather past travel behaviour or traditonal tourism market research method which is better.  This book is sui...
    Disponible

    19,86 €

  • Achieving Business Competitiveness in a Digital Environment
    The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online ma...
    Disponible

    48,03 €

  • ARTIFICIAL INTELLIGENCE HOW INFLEUNCES E-PUBLISH
    John Lok
     This book divides three parts.  The first part , I shall explain what the strategies differences are between online and offline book shops.  The second part, I shall indicate how and why online and offline publishers need to learn how to predict readers’ reading behavior.  The third part, I shall explain how to apply artificial intelligent tool to predict traveler behavior as ...
    Disponible

    14,59 €

  • Web and Internet Economics
    This book constitutes the refereed proceedings of the 17th International Conference on Web and Internet Economics, WINE 2021, which was held online during December 14-17, 2021. The conference was originally planned to take place in Potsdam, Germany, but changed to a virtual event due to the COVID-19 pandemic. The 41 full papers presented in this volume were carefully reviewed a...
    Disponible

    120,29 €

  • Understanding Digital Marketing
    Gilles Krö / ger / Gilles Kröger
    Would you like a book that teaches you about the principles of digital marketing in a simple and practical way?Then I can highly recommend this book to you. Digital marketing today is much more than Facebook and Instagram marketing. It deals with the principles of online marketing and digital transformation. That’s why this book is suitable for the complete newbie as well as th...
    Disponible

    9,77 €

  • Digital Economy. Emerging Technologies and Business Innovation
    This book constitutes the proceedings of the 6th International Conference on Digital Economy, ICDEc 2021. The conference was held during July 15-17, 2021. It was initially planned to take place in Tallin, Estonia, but changed to a virtual event due to the COVID-19 pandemic.The 18 papers presented in this volume were carefully reviewed and selected from 51 submissions. They were...
    Disponible

    47,74 €

  • Digital Economy. Emerging Technologies and Business Innovation
    This book constitutes the proceedings of the 6th International Conference on Digital Economy, ICDEc 2021. The conference was held during July 15-17, 2021. It was initially planned to take place in Tallin, Estonia, but changed to a virtual event due to the COVID-19 pandemic.The 18 papers presented in this volume were carefully reviewed and selected from 51 submissions. They were...
    Disponible

    84,62 €

  • Economics of Grids, Clouds, Systems, and Services
    This book constitutes the refereed proceedings of the 18th International Conference on Economics of Grids, Clouds, Systems, and Services, GECON 2021, in September 2021. Due to COVID-19 pandemic the conference was held virtually hosted by the Libera Università Maria SS. Assunta (LUMSA), Rome, Italy.The 7 full papers and 2 short papers presented in this book were carefully review...
    Disponible

    66,47 €

  • Decentralized Finance (DeFi) 2023 A Beginners Guide On Investing, Blockchain, Smart Contracts, Peer To Peer, Borrow, Save, Trade, Cryptocurrency, Bitcoin, Ethereum, Altcoin & Yield Farming
    Dave Shamrock
    Cryptocurrency’s promise is to make money and payments all around accessible to anyone, regardless of where they are on the planet.  The Decentralized Finance (DeFi) or Open Finance development makes that promise a stride further. Imagine a global, open option in contrast to each financial service you use today — investment funds, loans, trading, insurance and more are accessib...
    Disponible

    33,46 €

  • Intelligent Processing Practices and Tools for E-Commerce Data, Information, and Knowledge
    This book discusses recent research and applications about intelligent processing practices and tools for e-commerce data, information and knowledge. The authors first explain how advances in intelligent processing of data, information and knowledge that has wildly been used in e-commerce applications. They then show how this brings new opportunities and challenges for processi...
    Disponible

    146,68 €

  • The Digital Disruption of Financial Services
    This book contributes to the present state of knowledge, offering the reader broad evidence on how new digital technologies impact financial systems. It focuses on both macro- and micro-perspectives of ICT influence on financial markets. ...
    Disponible

    241,16 €

  • Handbook of Research on Social Impacts of E-Payment and Blockchain Technology
    The social landscape is undergoing a global change with the emergence of e-payment and blockchain technology. This new technology changes the ways in which consumers and businesses interact with each other. This dynamic offers both opportunities and challenges to the socioeconomic landscape. It is important to understand the strategies, opportunities, and challenges contained i...
    Disponible

    570,29 €

  • Enterprise Data at Huawei
    Hao Du / Yun Ma
    This book systematically introduces the data governance and digital transformation at Huawei, from the perspectives of technology, process, management, and so on. Huawei is a large global enterprise engaging in multiple types of business in over 170 countries and regions. Its differentiated operation is supported by an enterprise data foundation and corresponding data governanc...
    Disponible

    159,41 €

  • HCI International 2021 - Late Breaking Papers
    This book constitutes late breaking papers from the 23rd International Conference on Human-Computer Interaction, HCII 2021, which was held in July 2021. The conference was planned to take place in Washington DC, USA but had to change to a virtual conference mode due to the COVID-19 pandemic. A total of 5222 individuals from academia, research institutes, industry, and governmen...
    Disponible

    120,00 €

  • Moving Businesses Online and Embracing E-Commerce
    The COVID-19 pandemic caused global shock to the entire economic system. As a result of the government restrictions, both production and distribution channels were interrupted. In this situation, however, it was possible to observe that some companies were able to adapt to these new conditions. The demand for the possibility of translating physical business into virtual increas...
    Disponible

    314,62 €

  • Moving Businesses Online and Embracing E-Commerce
    The COVID-19 pandemic caused global shock to the entire economic system. As a result of the government restrictions, both production and distribution channels were interrupted. In this situation, however, it was possible to observe that some companies were able to adapt to these new conditions. The demand for the possibility of translating physical business into virtual increas...
    Disponible

    242,24 €

  • Amazon FBA 2025 $15,000/Month Guide To Escape Your 9 - 5 Job And Build An Successful Private Label E-Commerce Business From Home
    Michael Stone
    The Amazon FBA wholesale business is a lucrative e-commerce investment opportunity. However, if you follow the instructions in the correct order, you’ll have a better chance of making money. Find out how to become an amazing wholesale seller within the Amazon FBA domain and efficiently fulfill orders to become a wealthy reseller within the AMZ marketplace. Finding dependable Am...
    Disponible

    33,02 €

  • Becoming a Platform in Europe
    Emerging out of the collaborative work conducted within the Working Group 'Mechanisms to activate and support the collaborative economy' of the COST Action 'From Sharing to Caring: Examining Socio-Technical Aspects of the Collaborative Economy', the book questions the varied set of organizational forms collected under the label of 'collaborative' or 'sharing' economy -ranging f...
    Disponible

    165,83 €

  • Handbook of Research on the Platform Economy and the Evolution of E-Commerce
    Myriam Ertz
    In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commer...
    Disponible

    426,57 €

  • The Digitalization of Financial Markets
    The book provides deep insight into theoretical and empirical evidence on information and communication technologies (ICT) as an important factor affecting financial markets. ...
    Disponible

    241,12 €


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