Catálogo de libros: Estrategia empresarial

4518 Catálogo de libros: Estrategia empresarial

Economía, finanzas, empresa y gestión / Empresa y gestión / Estrategia empresarial
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  • Strategic Management
    George S. Day / Vibrant Publishers
    Strategic Marketing: Organizational Orientation and Capabilities by George S. Day examines how internal organizational factors influence the success of marketing strategies. This book brings together pivotal research that highlights the importance of market orientation, internal capabilities, and cross-functional alignment in driving sustained competitive advantage.Day emphasiz...
    Disponible

    103,98 €

  • Innovation and Growth
    George S. Day / Vibrant Publishers
    Innovation and Growth by George S. Day brings together landmark studies that examine the role of innovation as a catalyst for sustained business expansion. In this book, Day explores how firms can embed innovation into their strategic agendas to unlock new markets, increase customer value, and drive long-term growth.From identifying growth opportunities to managing innovation p...
    Disponible

    86,01 €

  • Innovation and Growth
    George S. Day / Vibrant Publishers
    Innovation and Growth by George S. Day brings together landmark studies that examine the role of innovation as a catalyst for sustained business expansion. In this book, Day explores how firms can embed innovation into their strategic agendas to unlock new markets, increase customer value, and drive long-term growth.From identifying growth opportunities to managing innovation p...
    Disponible

    104,02 €

  • Intrinsic Work
    Andrew Camp
    If we must work, we might as well get the most out of it. Welcome to the before Intrinsic Work and after Intrinsic Work experience. This is not a magical process or some 5 a.m. early bird madness. It is several proven methods, stitched together, that will help you form your own unstoppable productivity wheel. Adopt it at whatever speed and scale is right for you. Use it for upw...
    Disponible

    24,28 €

  • Design Thinking for Strategy
    Claude Diderich
    The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking and the jobs-to-be-done framework to craft novel strategies that satisfy customer needs, make use of available capabilities, integrate requirements for financial success, and provide a competitive advantage. It guide...
    Disponible

    143,25 €

  • Courageous Marketing
    Udi Ledergor
    **#1 Bestseller in Marketing & Sales**Take the Boring Out of B2B MarketingCourageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). Through practical examples from Udi Ledergor’s journey building an iconic brand at Gong and invaluable advice from marketing leaders at co...
    Disponible

    22,40 €

  • Smart Solutions for a Sustainable Future
    Mihail Busu
    This book presents a selection of the best papers from the 18th International Conference on Business Excellence, 'Smart Solutions for a Sustainable Future' (ICBE 2024), held in Bucharest, Romania, in March 2024.In today’s rapidly evolving landscape, characterized by volatility, uncertainty, complexity, and ambiguity (VUCA), the need to reshape business practices is of major imp...
    Disponible

    287,86 €

  • The Better Exit
    Robert Green
    Most business owners dream of a profitable exit, but few take the steps to make their company truly valuable and sellable. The Better Exit provides a comprehensive roadmap for the vital work needed 3-5 years before your transition to maximize value.Unlike typical exit planning books, The Better Exit focuses on strategic preparation, not just the sale process. It delivers an int...
    Disponible

    34,90 €

  • Digitalization and Cultural Change
    Josef Herget
    This book illustrates the importance of cultural change in the digitalization of companies and organizations. This affects not only work processes and the design of new work environments but also the implementation of innovative business models. Although the significance of cultural change is repeatedly emphasized in the literature and highlighted as crucial for the success of ...
    Disponible

    103,64 €

  • Innovate to Grow
    George S. Day
    Leadership teams that want their firm to grow faster must excel at innovation. This book offers a robust and tested approach that is used by organic growth leaders, who have learned to master the four innovation disciplines. The first discipline is to demonstrate a sustained leadership commitment to having the best innovation talent and capabilities. They use these resources to...
    Disponible

    43,68 €

  • Acquiring Your Future Through a Succession Plan
    David Grau Sr. JD
    An incredible opportunity is at hand for today’s next generation service providers! Today’s younger professionals often have a choice to make early in their careers - they can hang out their own shingle, perhaps with a colleague or two, or continue to work in the business where they started and trained and press for an opportunity to buy in to ownership.Acquiring Your Future Th...
    Disponible

    30,28 €

  • Acquiring Your Future Through a Succession Plan
    David Grau Sr. JD
    An incredible opportunity is at hand for today’s next generation service providers! Today’s younger professionals often have a choice to make early in their careers - they can hang out their own shingle, perhaps with a colleague or two, or continue to work in the business where they started and trained and press for an opportunity to buy in to ownership.Acquiring Your Future Th...
    Disponible

    25,11 €

  • Strategy and Planning Fundamentals
    Fernando H. Ferrer
    With the intention of humanizing the process, this book infuses organizational practices with psychological concepts to guide you in creating strategic plans that are both operationally effective and human centered.Strategic planning is a transformative process that provides you and your organization with clear direction, empowering you to move forward with confidence.Establish...
    Disponible

    28,20 €

  • MASTERY 500 AI Prompts for Business Success
    Mauricio Vasquez / Mindscape Artwork Publishing
    Unlock ChatGPT’s Power to Innovate, Lead, and Grow Your Business > Harness AI to Elevate Your Business Success.The future of business belongs to those who embrace AI-driven strategies and leverage this technology to accelerate growth, improve efficiency, and spark innovation. AI is not just a tool-it’s a game-changer, and ChatGPT is at the forefront of this revolution.This must...
    Disponible

    17,27 €

  • The Path to an Intelligent Enterprise
    Alexander Zunic / Reinhold Exner
    Business Intelligence (BI) and data-driven decision-making have long been atop the priority list for companies. However, many companies continue to struggle to keep up. The collision between rising management expectations, rapid technological advancements, and organizational rigidity, along with traditional ways of working, often hampers progress.This book aims to contextualize...
    Disponible

    143,30 €

  • Beyond Giftology
    John Ruhlin
    Relationships can take you places marketing can’t. Word of mouth is the most powerful form of advertising, but asking for referrals can feel awkward and transactional. That’s where the Referral Partner Transformation (RPT) System comes in.  Instead of chasing fish (nagging for referrals), build a fishing fleet-a proactive system of partners and R.I.C.H. relationships that effor...
    Disponible

    31,68 €

  • The Making of a C.R.I.S.I.S. Leader
    Sattar Bawany
    Are You Ready for Future Crises?The right leadership is critical for organizations to navigate successfully toward resolving insurmountable challenges in any crisis event. The book aims to help leaders at all levels unlearn and relearn effective crisis leadership.Among the ideas, the book covers include:Lessons from past decades on how leaders respond successfully to crises.The...
    Disponible

    27,25 €

  • Marketing Strategy
    Vibrant Publishers / Yoram(Jerry) Wind
    A well-crafted marketing strategy is the foundation of business success. In Marketing Strategy, Yoram (Jerry) Wind presents groundbreaking research on strategic decision-making, competitive positioning, and market-driven innovation. This volume, part of the Legend in Marketing series, compiles Wind’s most influential studies on customer-centric strategies, business growth, and ...
    Disponible

    102,86 €

  • Mindful Machines, Masterful Humans
    Robert Munjoma
    This book empowers leaders to navigate the challenges and opportunities of artificial intelligence (AI), offering guidance for executives, managers, and emerging leaders in an era defined by rapid technological advancements. It emphasizes integrating Al into existing strategies, ensuring technology enhances traditional frameworks while promoting innovation, adaptability, and et...
    Disponible

    36,02 €

  • Mindful Machines, Masterful Humans
    Robert Munjoma
    This book empowers leaders to navigate the challenges and opportunities of artificial intelligence (AI), offering guidance for executives, managers, and emerging leaders in an era defined by rapid technological advancements. It emphasizes integrating Al into existing strategies, ensuring technology enhances traditional frameworks while promoting innovation, adaptability, and et...
    Disponible

    42,73 €

  • The SaaS Prescription
    Aries Ram
    Not all SaaS products are built the same-and not all of them succeed.The difference?Knowing exactly where your product fits in your customer’s life.Is your SaaS a Painkiller, that solves an urgent and immediate problem?Is it an Antibiotic, that fixes a deeper issue over time?Or is it a Vitamin, something nice to have but not a must-have?The answer could determine whether your p...
    Disponible

    21,63 €

  • The Agile Equilibrium
    Tommaso Balbo di Vinadio
    Struggling with bureaucracy and rigid structures? Wondering how to balance freedom and control in your organization?The Agile Equilibrium delivers a practical, research-backed framework to help leaders, entrepreneurs, and teams thrive in today’s fast-changing world.Master the balance between agility and stability to drive innovation without chaos.Learn from real-world examplesa...
    Disponible

    27,36 €

  • Servant Leadership
    In the context of socially responsible business, hybrid working, demographic changes to the workforce and the renewed focus on employee well-being, the concept of the leader as servant has only continued in prominence. Indeed, servant leadership may be the answer to the demand for more ethical, people-centred leadership where working from humility with a focus on contribution a...
    Disponible

    258,12 €

  • Excel Basics to Blackbelt
    Elliot Bendoly
    ...
    Disponible

    73,50 €

  • Leadership for Digital Transformation
    This book focuses on innovative leadership in change management amid digital business transformation. By combining theoretical insights with practical guidance, case studies, and a transdisciplinary approach, it not only provides up-to-date insights for researchers but also equips leaders with the skills, knowledge, and tools necessary to successfully guide their organisations ...
    Disponible

    129,97 €

  • Loyalty Programs and the Currency Effect
    Evert de Boer / Xiao Yao Chin
    Extracting value from loyalty programs used to be the domain of marketing. But not anymore.In this new book, de Boer and Chin turn the tables and introduce the concept of the Currency Effect. They unravel the secrets behind running the world’s most successful loyalty currencies and provide hands-on practical guidance on how to reap the full benefits from your own.With their uni...
    Disponible

    62,87 €

  • Financial Longevity
    Michael Merlin
     If you could live for a hundred more years, would your resources survive too?People are living longer than ever, but most are not financially prepared for their longevity. Whether you live to fifty or one hundred fifty, your lifespan will be less fulfilling if your wealth span does not match. In Financial Longevity, wealth management expert Michael Merlin demystifies the compl...
    Disponible

    12,98 €

  • Financial Longevity
    Michael Merlin
     If you could live for a hundred more years, would your resources survive too?People are living longer than ever, but most are not financially prepared for their longevity. Whether you live to fifty or one hundred fifty, your lifespan will be less fulfilling if your wealth span does not match. In Financial Longevity, wealth management expert Michael Merlin demystifies the compl...
    Disponible

    17,80 €

  • Disrupt-It-Yourself
    Simone Bhan Ahuja
    Bestselling author and renowned innovation expert Simone Ahuja reveals the secret to winning in a ’disrupt or be disrupted’ market: innovate from within. ...
    Disponible

    17,44 €

  • The Topify Method - Green Edition Vol 1
    Sam Penny
    The Topify Method: A Quarterly System for Clarity, Focus, and ExecutionThe Topify Method isn’t just a planner-it’s a proven system designed to help you take control of your time, build momentum, and execute on what truly matters. Unlike traditional planners that focus solely on scheduling, this quarterly framework integrates goal-setting, productivity psychology, and daily acti...
    Disponible

    22,61 €


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