Catálogo de libros: Empresa y gestión

78253 Catálogo de libros: Empresa y gestión

Economía, finanzas, empresa y gestión / Empresa y gestión
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  • The Impact of Political Action on Labour Movement Strength
    M. Oyelere
    In light of the decline of trade union membership and the role TU are expected to play in industrial relations, this book explores the consequences of government action and the economic policies on TU membership, investigating the forms of political action undertaken by TU and reviewing the conditions under which these actions succeed or fail. ...
    Disponible

    134,20 €

  • Cultures of Financialization
    M. Haiven
    Drawing on a wide range of case studies, Cultures of Financialization argues that, in our age of crisis, the global economy is more invested than ever in culture and the imagination. We must take the idea of ’fictitious capital’ seriously as a way to understand the power of finance, and what might be done to stop it. ...
    Disponible

    85,00 €

  • Why Marketing to Women Doesn’t Work
    J. Darroch
    This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers. ...
    Disponible

    42,05 €

  • Limits of Economic and Social Knowledge
    S. DeCanio
    The book aims to show that the deterministic vision embodied in conventional economic modelling is neither consistent with nor supported by the state of the art in mathematics, logic, and physical science. DeCanio recognizes that economic agents are intrinsically free and somewhat unpredictable, which is essential for economic and social theory. ...
    Disponible

    134,04 €

  • Uberpreneurs
    Fiona Wood / Peter Andrews
    Exploring the lives and achievements of 36 extraordinary individuals from across 18 nations and every continent, this books champions innovators: the disruptive individuals whose heroic visions and indomitable spirits are redefining the economic and social structure of our world. ...
    Disponible

    41,49 €

  • Boards Under Crisis
    Alberto Lavin Fernandez / Carmelo Mazza
    An innovative, research-based review of how boards make decisions during crises - designed to offer insight and accessible theories for invested senior management facing crises situations. This book gathers recent and historical research on boardroom decision making from the field and business literature to review crises, TMT and decision making. ...
    Disponible

    54,28 €

  • Real Luxury
    M. Pinkhasov / R. Nair
    Real Luxury  examines what a ’luxury brand’ is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors’ hands-on experience in the industry. ...
    Disponible

    60,39 €

  • Seven Moralities of Human Resource Management
    T. Klikauer
    Seven Moralities of Human Resource Management analyses morality of HRM from the perspective of American psychologist Laurence Kohlberg. This book examines and makes value judgements on whether or not HRM is moral from the viewpoint of Kohlberg’s seven stages of morality as a follow-up study of the author’s 2012 book, Seven Management Moralities. ...
    Disponible

    133,76 €

  • Mental Illness at Work
    A. Furnham / M. Race
    It is argued that the incidence of mental illness in the workplace is more common than many realize, ranging from stress to schizophrenia. In this book leading psychologists Adrian Furnham and Mary-Clare Race explore the psychiatric classification of illness and how symptoms can be identified to help develop mental health literate organizations. ...
    Disponible

    66,45 €

  • Developments in Strategic and Public Management
    Marc Holzer / Paul Joyce
    Through contemporary case studies of strategic management at work in the US and Europe, this collection shows that it can no longer be seen as a discipline for long term decisions but has become a central feature of the public sector. Individual chapters offer insights into strategic management capabilities at the national and sub-national level. ...
    Disponible

    133,78 €

  • Oxford Handbook of Evidence-Based Management
    From medicine to education, evidence-based approaches aim to evaluate and apply scientific evidence to a problem in order to arrive at the best possible solution. Thus, using scientific knowledge to inform the judgment of managers and the process of decision-making in organizations, Evidence-based Management (EBMgt) is the science-informed practice of management. Written by lea...
    Disponible

    104,75 €

  • Rethinking the Future of Europe
    Stefan Schepers
    Rethinking the Future of Europe has brought together three contrasting collections of contributions: the incrementalist perspective concerning the step by step development of Europe, the more radical reform/restructuring approach to the future of Europe, and a view of Europe from the outside. ...
    Disponible

    66,28 €

  • Governance in Family Enterprises
    A. Koeberle-Schmid / D. Kenyon-Rouvinez / E. Poza
    Presents a comprehensive overview of governance in family enterprises including practical management knowledge in easy-to-use frameworks and interviews with renowned family enterprise owners and managers. Readers will benefit from the book’s systematic approach and the opportunity to learn from the experience of other family enterprises.   ...
    Disponible

    54,02 €

  • How to Measure Digital Marketing
    L. Flores
    Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world. ...
    Disponible

    72,53 €

  • The Psychosocial and Organization Studies
    Marianna Fotaki
    Leading authors within organization studies and also from broader social science disciplines present the state of the art in the rapidly developing field of psychosocial approaches to organization studies and critical management studies. ...
    Disponible

    66,33 €

  • The Management Shift
    V. Hlupic
    Research shows that corporate life expectancy and performance have declined 75% in the last 50 years - organizations need a different approach if they are to survive, let alone thrive. While people are often stated as a company’s greatest asset, few businesses have a clear model of leadership that improves engagement, removes barriers to innovation, and uncovers hidden strengt...
    Disponible

    72,48 €

  • Coaching for Innovation
    Cristina Bianchi / Maureen Steele
    Making innovation in the workplace highly accessible, Coaching for Innovation presents a step-by-step guide which is full of practical tips, models, exercises and interviews with HR and business professionals. It demonstrates the integral role that coaching plays in idea generation and the innovation process. ...
    Disponible

    60,24 €

  • Future Work (Expanded and Updated)
    A. Maitland / P. Thomson
    The way we work is overdue for change. This newly updated guide to the challenges you will face in the 21st century world of work sets out a compelling case for change in organizational cultures and working practices to boost output, cut costs, give employees more freedom over how they work and contribute to a greener economy. ...
    Disponible

    47,61 €

  • The Family Business Map
    J. Fan / M. Bennedsen
    Combining the expertise of two consultants and academics from East and West, this book provides an international guide for family businesses, showing how to identify and implement the best governance strategies. Packed with case studies and interviews, this is the ultimate guide for family businesses wanting to achieve long-term success. ...
    Disponible

    66,41 €

  • Mindful Leadership Coaching
    Manfred F.R. Kets de Vries
    Mindful Leadership Coaching takes an in-depth look at the coaching processes. The insights provided here will help coaches and executives to use frameworks for transforming attitudes, beliefs, and behaviors. It advises on how the best leadership coaches help their executive clients create significant personal and professional change. ...
    Disponible

    54,37 €

  • Cluster-Based Industrial Development
    K. Otsuka / T. Sonobe
    This book attempts to provide an effective strategy for industrial development based on the KAIZEN management training experiments conducted in Ghana, Kenya, Ethiopia, Vietnam, and Tanzania. We focus on micro and small enterprises (MSEs) in industrial clusters, because clusters consisting of MSEs are ubiquitous and have high potential to grow. ...
    Disponible

    133,96 €

  • Another State of Mind
    Bertine van Hoof
    By returning to the source and the source texts, this book deepens the understanding of certain important ideas and notions which affect our present thinking. In Wisdom in Business, the authors go back in history to answer the question: How can one act wisely in the spirit of the present age? ...
    Disponible

    133,73 €

  • The 10 Principles of Open Business
    D. Cushman
    The 10 Principles of Open Business is a practical guide to organizational design for the Twenty-First Century. Using case studies, the authors define the 10 principles of open business that organisations must adopt to both survive and thrive, and provide a practical method to assess the reader’s own organization. ...
    Disponible

    38,24 €

  • Moving to the Cloud Corporation
    E. Whitley / L. Willcocks / W. Venters
    Drawing on an international survey of over 1,000 business and executives, this book provides a management perspective on cloud technology. It outlines the need to know information for strategic decisions on cloud technology including its capabilities, how it can be implemented securely and the way forward for the next ten years. ...
    Disponible

    45,60 €

  • Export Credit Insurance and Guarantees
    Z. Salcic
    The first practitioner handbook on export credit insurance and guarantees, providing manufacturers, exporters, bankers, and lawyers with a much needed resource. The book contains descriptions and analyses of almost every type of export credit insurance and guarantee used in international trade with explanations about the risks inherent in each. ...
    Disponible

    78,80 €

  • Stress in the Spotlight
    B. Claridge / C. Cooper
    Based upon interviews with individuals in high pressure positions, from business leaders to a bomb disposal expert, this book provides practical insight about how to identify, tackle and overcome any kind of stress. ...
    Disponible

    45,76 €

  • The Power of Customer Misbehavior
    Kalle Lyytinen / M. Abbott / M. Fisher
    To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. ...
    Disponible

    39,67 €

  • Evaluation in Advertising Reception
    S. Bullo
    Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential. ...
    Disponible

    66,64 €

  • Social Impact Finance
    Cristina Trullols
    As a result of the recent financial crisis, new ways of doing finance have developed, creating alternatives to the regular financial system. This book explores non-conventional banking and financing mechanisms in detail, with case studies and examples in which these alternative methods have succeeded. ...
    Disponible

    66,75 €

  • The Brand Strategist’s Guide to Desire
    A. Simpson
    This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experi...
    Disponible

    33,50 €


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