Catálogo de libros: Economía conductista/conductual

254 Catálogo de libros: Economía conductista/conductual

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual
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  • Life After Teaching
    Alan Roadburg
    Life After Teaching is the self-help version of the Life After Teaching Retirement Workshop. It provides truly unique insights, practical guidance, and strategies to ensure that your retirement will be worthwhile and enjoyable. We went to the experts. Not to the self-proclaimed retirement experts, but to 800 retired educators (your retirement mentors) who share their experience...
    Disponible

    21,54 €

  • Free, Perfect, and Now
    Robert L. Rodin / Robert LRodin
    ...
    Disponible

    15,54 €

  • Driving Customer Equity
    Katherine N. Lemon / Katherine NLemon / Roland T. Rust / Roland TRust / Valarie A. Zeithaml / Valarie AZeithaml
    In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call 'Customer E...
    Disponible

    44,55 €

  • Do Americans Shop Too Much?
    Juliet Schor
    ...
    Disponible

    14,62 €

  • Gendersell
    Judith C. Tingley / Judith CTingley / Lee E. Robert / Lee ERobert
    ...
    Disponible

    14,03 €

  • Motigraphics
    Richard Maddock
    ...
    Disponible

    121,32 €

  • Consumerism
    Steven Miles
    ...
    Disponible

    90,25 €

  • The Present State of Consumer Theory
    Timothy P Roth / Timothy P. Roth / Timothy PPH.DRoth / Timothy PRoth
    The neoclassical theory of choice is an integral part of a large and growing literature. Its elegance, simplicity and apparent generality appear, increasingly, to influence the thinking of psychologists, sociologists, and political scientists. ...
    Disponible

    105,58 €

  • Encyclopedia of the Consumer Movement
    Stephen Brobeck
    ...
    Disponible

    127,73 €

  • Expenditures of Older Americans
    Michael L. Nieswiadomy / Michael LNieswiadomy / Rose M. Rubin / Rose MRubin
    Characterizes the comparative lifestyles and wellbeing of heterogeneous older Americans by analyzing their expenditure patterns. ...
    Disponible

    95,87 €

  • The Laws of Choice
    Eric Marder
    How do customers decide what products and brands to buy? With the rise of sophisticated advertising and marketing research methods in this century, business leaders have spent billions of dollars attempting to answer this perplexing question. Occasionally, analysts emerge with suggestive trends, but ultimately with little hard evidence to support any definitive 'laws' of custom...
    Disponible

    52,54 €

  • Understanding Consumption
    Angus Deaton
    ...
    Disponible

    101,20 €

  • Consumerism
    The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles--half of them new to this edition--cover today’s most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices...
    Disponible

    23,90 €

  • Decoding Luxe
    Mahul Brahma
    Decoding Luxe explores various facets of luxury brands, takinga strategic, behavioural, historical, experiential, demographical,psychological, dynamic, mechanical, and philosophical look atwhat constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands -owner, custodian, retailer, connoisseur as well as student -helping them understand and formulate, ...
    Disponible

    14,33 €


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