Catálogo de libros: Economía conductista/conductual

254 Catálogo de libros: Economía conductista/conductual

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual
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  • The Challenge of Value
    Harry Macdivitt / Mike Wilkinson
    'Far too little work has been done around the question of value, this is a notable contribution to the field. .....This book will give you a head start in communicating the value inherent in your goods and services to the stakeholders who matter most to your business...your customers'. David Thorp, Director of Research and Professional Development, The Chartered Institute of M...
    Disponible

    19,47 €

  • Consumer Society
    Barry Smart
    A wide-ranging, detailed and critical analysis of Western consumerism and its globalization, from one of the most respected names in the field today. ...
    Disponible

    91,01 €

  • Promotion Dynamics
    Harald J. Van Heerde / Harald JVan Heerde / Scott A. Neslin / Scott aNeslin
    Firms spend a significant part of their marketing budgets on sales promotions. Since the impact of promotions on sales is usually immediate and strong, promotions are attractive to results-oriented managers seeking to increase sales in the short term. There are few, if any, other marketing instruments that are equally effective. Promotions also affect sales after the immediate ...
    Disponible

    103,29 €

  • THE DNA OF SELLING
    Gerry Shaltz
    ...
    Disponible

    29,57 €

  • Children, Consumerism, and the Common Good
    Mary M Doyle Roche / Mary M. Doyle Roche / Mary MDoyle Roche
    The children are full, interdependent members of the communities of which they are a part; they have a claim on our resources and our solidarity, as well as a right to participate in social life. Their participation easily becomes exploitation in the context of consumer culture. The tradition of the common good within Christianity moves communities toward practices of resistanc...
    Disponible

    125,32 €

  • 101 Activities for Delivering Knock Your Socks Off Service
    Ann Thomas / Jill Applegate
    From the bestselling Knock Your Socks Off Service series, this valuable tool book includes a plethora of fast and effective activities that teach customer service professionals how to provide world-class service. ...
    Disponible

    38,42 €

  • Quantifying Consumer Preferences
    Daniel J. Slottje / Daniel JSlottje / Daniel Slottje
    Demand studies and understanding consumer behavior remain two of the most important areas of analysis by practicing applied economists and econometricians. This book presents research on the estimation of demand systems and the measurement of consumer preferences. ...
    Disponible

    244,36 €

  • Marketing Aesthetics
    Alex Simonson / Bernd H. Schmitt / Bernd HSchmitt
    There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, off...
    Disponible

    20,65 €

  • Dumb Money
    Daniel Gross
    ...
    Disponible

    12,49 €

  • Connections
    Sanjeev Goyal
    Networks pervade social and economic life, and they play a prominent role in explaining a huge variety of social and economic phenomena. Standard economic theory did not give much credit to the role of networks until the early 1990s, but since then the study of the theory of networks has blossomed. At the heart of this research is the idea that the pattern of connections betwee...
    Disponible

    85,96 €

  • Consumer Behavior, Organizational Development, and Electronic Commerce
    Considering the global spread of e-commerce technologies and the rapid pace of organizational adoption of these technological advancements, there is a need for reliable research results on e-services, outsourcing applications, and consumer resources management. Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioecon...
    Disponible

    256,12 €

  • Curing the Unmet Needs Disease
    Simon Reilly
    Industry Expert Simon Reilly shares the cure for the Unmet Needs Disease in this book. Combing extensive research in the areas of business success, values, sales training, and human development with more than 10 years of work specifically with financial advisors, Reilly presents a step-by-step program to help financial advisors to reach and exceed their goals in any economic cl...
    Disponible

    20,37 €

  • Cycles
    Maddy Dychtwald
    We are at the beginning of a new era, a lifestyle revolution that will transform who we are and what we do, as people and as consumers. The predictable linear, chronological life pathways of past generations -- from school, to marriage, to work, to children, to retirement -- made sense when the average human life span was shorter. Now, life expectancy has soared to age seventy-...
    Disponible

    17,25 €

  • Straight Up
    Craig Casselberry
    The business of politics has evolved quickly over the last decade. Today, a strategic communications plan should touch all aspects of a company’s business strategy, including its public and government affairs programs. Drawing on my direct experience with companies and coalitions of all sizes-from the Fortune 50 to small, emerging companies-I hope to provide tangible tools for ...
    Disponible

    25,83 €

  • Emotional Satisfaction of Customer Contacts
    Hüseyin Güngör
    For marketing and customer services researchers and professionals who are interested in customer contacts, customer satisfaction and loyalty issues. Contact centers are playing a pivotal role in customer services of the 21st century. Nevertheless, despite their growing importance and presence, contact centers are increasingly becoming the center for customer frustration, and fr...
    Disponible

    53,10 €

  • Creating Passion Brands
    Derek Day / Helen Edwards
    ...
    Disponible

    42,63 €

  • Big-Box Swindle
    Stacy Mitchell
    ...
    Disponible

    19,38 €

  • Snipers, Shills, and Sharks
    Ken Steiglitz
    Every day on eBay, millions of people buy and sell a vast array of goods, from rare collectibles and antiques to used cars and celebrity memorabilia. The internet auction site is remarkably easy to use, which accounts in part for its huge popularity. But how does eBay really work, and how does it compare to other kinds of auctions? These are questions that led Ken Steiglitz--co...
    Disponible

    75,33 €

  • Harnessing Customers - How to Increase Impulse Shopping in Supermarkets
    Zeeshan-ul-hassan Usmani
    'In this work, Zeeshan sets out to study the herding effect in supermarket and retail-store settings and the effect of technology to herding. He explores the possibility that an alternative sales model can be used to influence customer impulse purchasing while providing a valuable service to the customers themselves. Customers get to know about the shopping activities of others...
    Disponible

    12,41 €

  • Pocketbook Politics
    Meg Jacobs
    'How much does it cost?' We think of this question as one that preoccupies the nation’s shoppers, not its statesmen. But, as Pocketbook Politics dramatically shows, the twentieth-century American polity in fact developed in response to that very consumer concern. In this groundbreaking study, Meg Jacobs demonstrates how pocketbook politics provided the engine for American polit...
    Disponible

    53,82 €

  • Living with Things
    Nicky Gregson
    Living with Things provides an account of consumption in terms of its centrality to our dwelling practices. Its focus is on the home, particularly on the movement of people and things within and through it in everyday habitation.Here dwelling is seen as an activity, as doing things with and to the things to hand around us. Being ’at home’ is achieved through living amongst thin...
    Disponible

    96,11 €

  • The Universal Provider
    Richard S Lambert
    Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. Hesperides Press are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork. ...
    Disponible

    41,40 €

  • Taking Up Space
    Pattie Thomas
    Taking Up Space is a sociological memoir about being fat and the physical, emotional and economic costs of trying to pass for thin in a culture that stigmatizes fat people. Making her own life a case study, medical sociologist Pattie Thomas, Ph.D., with the help of her co-author and husband Carl Wilkerson, M.B.A., outlines how stigma limit and shape the life chances of all peop...
    Disponible

    31,13 €

  • Work, Consumption and Culture
    Paul Ransome
    The central question in Work, Consumption and Culture is whether consumption has now displaced production as the defining factor in the lives of those in the industrialized West. This book offers a comprehensive review of the key issues in the production/consumption debate, and where it might lead in the future. ...
    Disponible

    73,92 €

  • Economic Geographies
    Ray Hudson
    ...
    Disponible

    96,83 €

  • Shop ’til You Drop
    Arthur Asa Berger
    Are Americans obsessed with shopping? Shop ’til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Arthur Asa Berger considers the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of shopping. Accessibly written and entertaining, this book is ideal for courses i...
    Disponible

    49,22 €

  • Why We Shop
    Jim Pooler
    ...
    Disponible

    82,61 €

  • They Say They Want A Revolution
    Paul Matthaeus
    Many of those in charge of brand strategies are clueless as to why the old ways of marketing are no longer effective. They continue their Madison Avenue crusades with disingenuous fervor. Plan their strategies with reach and frequency projections and then continue to target their audiences with 30-second sound bites. Yet they’re mystified, unable to explain how it is they exec...
    Disponible

    19,93 €

  • Living It Up
    James B. Twitchell
    ...
    Disponible

    17,16 €

  • Empowering the American Consumer
    A. Coskun Samli / ACoskun Samli
    ...
    Disponible

    121,94 €


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