Catálogo de libros Economía Conductista/Conductual

Customer Relationship Management Strategies in the Digital Era

Süphan Nasir

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and inform...

Disponible

262,41 €

42 Rules for Engaging Members Through Gamification

Shelly Alcorn / Willis Turner

Play predates the development of human culture and our brains are hard-wired to use play as a tool to accelerate learning, strategically explore unfamiliar environments and develop collaborative social connections. Games are human created, formalized structures and processes designed to maximize engagement and get the most out of the 'play' impulse. In fact, gaming comes so nat...

Disponible

22,44 €

Just One More Hand

Deborah M Figart / Deborah M. Figart / Deborah MFigart / Ellen Mutari

Just One More Hand tells a story that workers all over can relate to: an industry that promised a solid and stable livelihood is being transformed by competitive pressures, causing employees to lose their economic footing. What seemed like a good job one day becomes a bad job the next. Incorporating the lived experiences of casino employees, the book demonstrates the difficulti...

Disponible

61,18 €

Think Round

Martha R. Pease / Michael J. Campbell

Think Round shows that the key to propelling a business to its full potential and highest heights is not balance sheet engineering, acquisition acumen, organic reinvention, adroit board management or stunning quarterly earnings results. Mastery of those mechanics is the cost of entry not the accelerator to success. The key to winning really big, and staying at the top of the bu...

Disponible

24,22 €

Understanding Consumer Behavior and Consumption Experience

Castano Raquel Rajagopal / Raquel Castaño

Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company’s accomplishments can quickly become failures. Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer act...

Disponible

242,76 €

How to Make your Credit Score Soar

Julie Marie McDonough

Your credit score dictates the rates and terms you pay on mortgages, auto loans, insurance, and services. It can even affect whether you get a job. A low credit score can cause setbacks to your financial life, so today’s the day to take control of that three-digit number and your financial future.How to Make Your Credit Score Soar gives you the tools and information you need to...

Disponible

36,67 €

How to Make your Credit Score Soar

Julie Marie McDonough

Your credit score dictates the rates and terms you pay on mortgages, auto loans, insurance, and services. It can even affect whether you get a job. A low credit score can cause setbacks to your financial life, so today’s the day to take control of that three-digit number and your financial future.How to Make Your Credit Score Soar gives you the tools and information you need to...

Disponible

20,81 €

Epistemological Problems of Economics

Ludwig von Mises

2014 Reprint of Original 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. 'Epistemological Problems' is a milestone in Ludwig von Mises’ groundbreaking development of praxeology. This important work contains foundational thoughts on his theory of human action, or 'logic of action,' which forms the 'distinctive methodolo...

Disponible

15,69 €

The Ethics of Competition and Other Essays

Frank H. Knight / Frank HKnight

2014 Reprint of Original 1935 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. 'The Ethics of Competition' is nothing short of visionary. Knight foresaw virtually all of the reductionist tendencies that have come to plague the discipline he cultivated, neoclassical economic theory. Even more impressively, Knight related these...

Disponible

24,19 €

Hooked - 30 Minute Expert Guide

Novato Press

Learn how to create habit-forming products people love ... in 30 minutes. The official summary of Hooked is your essential guide to understanding how to drive customer engagement and innovate with confidence and clarity. In his bestselling book Hooked, author Nir Eyal distills years of research, consulting, and practical experience and provides a how-to guide for product develo...

Disponible

7,04 €

Consumer Financial Behavior

W. Fred van Raaij / WFred Van Raaij

Consumer Financial Behavior deals with the questions of how consumers should manage their financial affairs and how the market can educate and aid consumers in making better financial decisions, and become more customer-centric. By analyzing financial behavioral acts and skills, and the economic, sociological, and psychological variables that may influence them, the author focu...

Disponible

123,91 €

Consumers’ Purchase Intentions and Their Behavior

Vicki Morwitz

Consumers’ Purchase Intentions and Their Behavior reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions. Starting with the importance of purchase intentions to marketing managers, the author t...

Disponible

74,93 €

How To Sell The Way Your Customer Buys

Des Hunt

In How to Sell the Way Your Customer Buys, Des Hunt, the Australian-based international trainer, speaker and author, shows you how to do just that in clear and simple language and with a touch of Aussie humour.Des talks about:* Why people buy the things they buy* The Hidden Persuaders and how to use them* Hot to quickly pick the buying style of your customer* How to assess your...

Disponible

21,17 €

Shopping

The degree to which shopping, or, more broadly, consumerism, is both critiqued and defended in American society confirms the role that commercial goods play in our daily lives. This collection of essays provides case studies depicting selected aspects of this engaging activity. The authors include several historians with diverging specialties: an art historian, an anthropologis...

Disponible

60,53 €

Auto Brand

Anders Parment

The car - once everybody’s dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the aut...

Disponible

70,06 €

Neuromarketing in Action

Anne-Sophie Bayle-Tourtoulou / Michael Badoc / Patrick Georges

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the ...

Disponible

110,33 €

Neuro-Sell

Simon Hazeldine

Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensi...

Disponible

70,22 €

Handbook of Research on Managing and Influencing Consumer Behavior

Hans Ruediger Kaufman

In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of under...

Disponible

466,36 €

Happier People Healthier Planet

Belton Teresa

’Happier People Healthier Planet’ addresses the diametrically opposed issues of personal wellbeing and ecological destruction as inseparable concerns. It shows how carefully attending to what really matters for personal thriving will also protect the environment.Most human beings are strongly attracted to material possessions, novelty and ever greater comfort and convenience, y...

Disponible

29,21 €

8 Keys to Exceptional Selling

Rodriguez Mike

With close to three decades of professional sales experience, Mike Rodriguez is a world renowned motivator, a Sales Expert and a Master Trainer. He is a former Zig Ziglar Showcase Speaker and Sales Trainer and he has hosted training alongside the legendary Tom Hopkins! Mike has trained thousands around the world and he now shares a deep dive into the 8 Key sales strategies that...

Disponible

14,82 €

Customer IMPACT Agenda

Phil Winters

For a customer strategy to be effective in the acquisition of new customers and the strengthening of existing relationships, it needs to reach them throughout their entire purchase decision cycle. To achieve this, it's important to understand the entire customer experience long before they may be in touch with your organization. Effectively: seeing your own organization from t...

Disponible

41,89 €

The Only Sacred Ground

Gregory N. Derry

For the past several centuries, science has been offering us a powerful new way to understand nature, but the accompanying rise of materialistic philosophy threatens to drain the meaning and sacred quality of our experience of nature. The resulting tension represents a fractured and incoherent apprehension of nature on both a personal and a cultural level. In this book, Grego...

Disponible

18,18 €

Handbook of Research on Retailer-Consumer Relationship Development

Elena Druicã / Fabio Musso

Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relation...

Disponible

498,54 €

Handbook of Research on Consumerism in Business and Marketing

Kaufmann

The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on C...

Disponible

479,10 €

Culture and Consumer Behavior

Chi-Yue Chiu / Dongmei Li / Letty Y-Y Kwan

Culture and Consumer Behavior explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful international marketing efforts. The authors use a conceptual and empirical framework for analyzing how culture affects consumer behaviors, and provide 7 steps for understanding the influence of culture on consumer behaviors. The 7 steps ...

Disponible

81,70 €

Behavioral Portfolio Management

C. Thomas Howard / CThomas Howard

The investment industry is on the cusp of a major shift, from Modern Portfolio Theory (MPT) to Behavioral Finance, with Behavioral Portfolio Management (BMP) the next step in this transition. BPM focuses on how to harness the price distortions that are driven by emotional crowds and use this to create superior portfolios. Once markets and investing are viewed through the lens o...

Disponible

63,10 €

Catálogo de libros: Economía conductista/conductual

254 Catálogo de libros: Economía conductista/conductual