Catálogo de libros: Economía conductista/conductual

254 Catálogo de libros: Economía conductista/conductual

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual
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  • Customer Service Training 101
    Renee Evenson
    Don’t let your customer interactions go astray. Develop the customer service skills necessary for the success of your company. ...
    Disponible

    27,62 €

  • Multi-Platform Advertising Strategies in the Global Marketplace
    In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion ...
    Disponible

    283,44 €

  • War Against Cash
    Ross Clark
    We are constantly being told that we are on the cusp of a cashless society. The financial services industry would certainly like to see it that way. We are being enticed with contactless cards, mobile phone payment apps, and methods of bank transfer: all, apparently, for our convenience. But as Ross Clark argues in this compelling new book, it is not in our interests to surrend...
    Disponible

    14,93 €

  • Exploring the Rise of Fandom in Contemporary Consumer Culture
    Cheng Lu Wang
    This title is an IGI Global Core Reference for 2019 as it is one of the best-selling reference books within the Business and Management subject area since 2017. This publication analyzes the business and psychology of fandom in companies, sports, celebrities, and virtual realities. With contributions from leading researchers from the United States, China, the United Kingdom, an...
    Disponible

    295,05 €

  • If Packaging Could Talk
    Keran Turakhia
    DISCOVER THE HIDDEN VALUE IN YOUR PACKAGINGPackaging contains massive untapped value and it’s time for FMCG brands to think outside the box.The ‘internet of things’, ‘big data’ and ‘the cloud’ are all subjects talked about a great deal: how does a simple consumer packaged brand translate tangible value from these powerful toolsRead this book to gain real-life insights that demo...
    Disponible

    25,24 €

  • Socionomic Causality in Politics
    Robert R Prechter
    Socionomic Causality in Politics demonstrates how waves of unconscious social mood influence election outcomes, politicians’ fortunes, geopolitical alliances, civil unrest and the climate for peace & war. ...
    Disponible

    39,71 €

  • Socionomic Studies of Society and Culture
    Robert R Prechter
    Socionomic Studies of Society and Culture demonstrates how waves of unconscious social mood shape trends in film, television, music, sports, business, product styling, public health and fashion. 3 ...
    Disponible

    36,73 €

  • The Ultimate Guide to Smart Shopping
    V. Rajesh / VRajesh
    ’Eat a banana before you go shopping!’ No, that’s not a diet advice, but a tip for SMART Shopping! A whole host of such SMART shopping ideas is what this book is all about. Contrary to what we would like to believe, shopping is not a rational or logical activity. There are various facets of human subconscious which influence a person’s choice, especially with regard to shopping...
    Disponible

    13,01 €

  • Global Observations of the Influence of Culture on Consumer Buying Behavior
    Sarmistha Sarma
    Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced b...
    Disponible

    295,30 €

  • Building Brand Equity and Consumer Trust Through Radical Transparency Practices
    Elena Veselinova / Marija Gogova Samonikov
    The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on th...
    Disponible

    295,32 €

  • Driving Traffic and Customer Activity Through Affiliate Marketing
    Surabhi Singh
    Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on t...
    Disponible

    229,47 €

  • Money in a Human Economy
    A human economy puts people first in emergent world society. Money is a human universal and now takes the divisive form of capitalism. This book addresses how to think about money (from Aristotle to the daily news and the sexual economy of luxury goods); its contemporary evolution (banking the unbanked and remittances in the South, cross-border investment in China, the paymen...
    Disponible

    218,54 €

  • Consumer Economics
    Ricardo Smith
    Consumer economics or home economics, is the study and microeconomic analysis of individuals, consumers and families. It includes topics like consumer demand, wages and practices at a local or regional level. The aim of this textbook is to provide students with the basic information about this field. It includes topics that cover the fundamentals of consumer economics and give ...
    Disponible

    180,19 €

  • The Seven Challenges of Value
    Harry Macdivitt / Mike Wilkinson
    “Many talk about value and value based pricing but very few have been successful implementing this. This book takes a very pragmatic and concrete view on how to go about this in reality and what the real issues are. This has become mandatory reading for all my sales team.” Jurgen Van Hoenacker – Executive Director - Sales, Marketing & Wealth Structuring – Lombard International ...
    Disponible

    20,66 €

  • Connected!
    Manish Grover
    The most important question for our businesses today is: How will we stay relevant? It is absolutely critical to stay ahead of competitive trends, think of the approaches we want to adopt and begin implementing them NOW, so we don’t have to struggle to play catch up.The promise of the future is that the world will be connected. Our platforms should be too.It won’t be just about...
    Disponible

    17,94 €

  • Pet Fashion Industry Patterns
    Laurren Darr
    Written based on many years of observations of the pet fashion industry, is this uniquely stylish business trend book from International Association of Pet Fashion Professionals founder, Laurren Darr. It’s broken into four enlightening sections that provide valuable insights to those seeking an understanding of pet fashion industry developments. These sections include Pet Trend...
    Disponible

    51,52 €

  • Actionable Gamification - Beyond Points, Badges, and Leaderboards
    Yu-kai Chou
    The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return ...
    Disponible

    34,64 €

  • Sales
    Ace McCloud
    Are you tired of low sales and small paychecks? Do you wish you had more control over your life?Whether you want to (1) discover the world's best closing techniques (2) make a lot more money, or (3) learn how to master sales the right way, this book will teach you everything you need to know.Stop the pain from lost sales and prevent missed business opportunities from plagui...
    Disponible

    8,18 €

  • Sales
    Ace McCloud
    Are you tired of low sales and small paychecks? Do you wish you had more control over your life?Whether you want to (1) discover the world's best closing techniques (2) make a lot more money, or (3) learn how to master sales the right way, this book will teach you everything you need to know.Stop the pain from lost sales and prevent missed business opportunities from plagui...
    Disponible

    19,60 €

  • Sales
    Ace McCloud
    Are you tired of low sales and small paychecks? Do you wish you had more control over your life?Whether you want to (1) discover the world's best closing techniques (2) make a lot more money, or (3) learn how to master sales the right way, this book will teach you everything you need to know.Stop the pain from lost sales and prevent missed business opportunities from plagui...
    Disponible

    17,94 €

  • Sales Success AHAs
    Jack Daly / Jeff Shavitz
    The lifeline of every business is sales! Without sales, none of the other departments,such as accounting, human resources, advertising, marketing, and many others, is necessary. Sales drive revenue. Sales bring in the money. Salespeople are that critical link to turning this into reality. And as organizations mature and become larger, companies need sales managers to manage the...
    Disponible

    23,45 €

  • Scientific Advertising
    Claude C. Hopkins / Claude CHopkins
     Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today. ...
    Disponible

    7,23 €

  • Market Analysis for the New Millennium
    Robert R Prechter
    Learn what's really going on in the marketsThe entire premise of conventional analysis – that social events drive market events – is erroneous. That's why conventional analysts continuously encourage you to do the wrong thing at the wrong time and then scramble to explain market action after the fact.Market Analysis in the New Millennium lights the way professionals sho...
    Disponible

    33,78 €

  • Marketing To Mums
    Katrina McCarter
    Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them? Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter h...
    Disponible

    17,09 €

  • Customer Moat
    Eddie Sung
    'A Practical Guide to a Winning Business Strategy' What makes a company competitively superior to another? Which actions lead to greater market share and profitability? And why is it important to view customer decisions as probabilities?  In this groundbreaking work, Eddie Sung condenses the field of business strategy into a powerful, modern framework that is easy to underst...
    Disponible

    12,77 €

  • Customer Moat
    Eddie Sung
    'A Practical Guide to a Winning Business Strategy' What makes a company competitively superior to another? Which actions lead to greater market share and profitability? And why is it important to view customer decisions as probabilities?  In this groundbreaking work, Eddie Sung condenses the field of business strategy into a powerful, modern framework that is easy to underst...
    Disponible

    27,21 €

  • Contemporary Issues in Management Development in Africa
    Joshua Y Abor
    Contemporary Issues in Management Development in Africa is jointly published with the University of Ghana Business School in response to the growing importance of Africa in global business discourse. The book spans the broad areas of management development in Africaand addresses a wide variety of issues that are critical for Africa’s economic and social development, including t...
    Disponible

    42,18 €

  • The Information-Economics Perspective on Brand Equity
    Joffre Swait / Tülin Erdem
    The Information-Economics Perspective on Brand Equity focuses on the information-economics theoretic framework of brand equity. The authors posit that consumer-based brand equity is the value of a brand as a credible signal of a product’s positioning. In their framework, the content, clarity, and credibility of the brand signal creates intangible benefits, enhances perceived qu...
    Disponible

    82,02 €

  • Analyzing Children’s Consumption Behavior
    Jony Haryanto / Luiz Moutinho
    To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children’s Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing produc...
    Disponible

    216,52 €

  • Marketing with Strategic Empathy
    Claire Brooks
    ...
    Disponible

    50,70 €


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