Catálogo de libros: Economía conductista/conductual

254 Catálogo de libros: Economía conductista/conductual

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual
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  • Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
    Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensio...
    Disponible

    315,05 €

  • Credit and Debt in an Unequal Society
    Jürgen Schraten
    South Africa was one of the first countries in the Global South that established a financialized consumer credit market. This market consolidates rather than alleviates the extreme social inequality within a country. This book investigates the political reasons for adopting an allegedly self-regulating market despite its disastrous effects and identifies the colonialist ideas...
    Disponible

    150,05 €

  • Utilizing Gamification in Servicescapes for Improved Consumer Engagement
    As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses. Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal refere...
    Disponible

    327,79 €

  • More Than Just Weather And Music
    Bradley Metrock
    Everyone's got an Alexa-enabled device, whether an Echo in the living room, an Echo Show in the kitchen, or an Echo Auto in the car. But not everyone knows there's a whole lot more you can do with Alexa than just ask for the weather, or to play your favorite music. More Than Just Weather And Music: 200 Ways To Use Alexa, the new book by Bradley Metrock, host of #1 tech ...
    Disponible

    50,50 €

  • Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
    Sumesh Singh Dadwal
    Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns a...
    Disponible

    426,50 €

  • Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution
    A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers. Customer Satisfaction and Sustaina...
    Disponible

    341,06 €

  • Localizing Global Marketing Strategies
    Janell NaKia Harvey
    Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing progra...
    Disponible

    209,58 €

  • Loyalty and Sacrifice
    Kalé Raghu
    For over 200 years loyalty programs have hovered around enticing customers to come back for more.This book is a departure from what we have known and adhered to for the past 200 yearsIt provides a new framework with four axioms of loyalty and four L&S Principles supported by over 30 true accounts. A new concept of Latency Factors, based on cognitive bias and mental patterns, th...
    Disponible

    16,07 €

  • Handbook of Research on the Impact of Fandom in Society and Consumerism
    Cheng Lu Wang
    Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereb...
    Disponible

    413,71 €

  • Intuitive Marketing
    Stephen Genco
    Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as “patsies.”Traditional marketing assumes its purpose is persuasion: it must grab people’s attention, get them to change their minds, and convince them to do what they didn’t know they wanted to do. Marketers compete every day to dev...
    Disponible

    27,32 €

  • Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
    In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer E...
    Disponible

    413,56 €

  • Exactly What to Say
    Chris Smith / Jimmy Mackin / Phil M Jones
    The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey. Therein the opportunity lies.In Exactly What To Say for Real Estate Agents, Phil M. Jones, Chri...
    Disponible

    17,48 €

  • Sharing Economy and the Impact of Collaborative Consumption
    The introduction of new technology and technological services worldwide has ushered in a new wave of peer-to-peer and access-driven companies that are disrupting the most established business categories. The emergence of these new business models has upset the flow in contemporary society and transformed people’s behavior towards sharing-based economies. Companies and entrepren...
    Disponible

    353,90 €

  • Handbook of Research on Contemporary Consumerism
    Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical fram...
    Disponible

    412,83 €

  • Marketing
    Robert S Parker
    Is there a foolproof way to get more customers, make more sales and skyrocket your business to success?This guide is designed to help anyone selling products or services achieve all of the above by applying time tested productivity strategies and techniques that are proven to work.As anyone in business knows, strategic marketing critical to achieving long-term success. Having a...
    Disponible

    16,21 €

  • Ethical Consumerism and Comparative Studies Across Different Cultures
    One of the integral parts of determining business success directly correlates to how well a company interacts with their customers. This increased demand for direct communication has evolved how companies cooperate with their patrons and examines how essential ethics is related to these communications. Ethical Consumerism and Comparative Studies Across Different Cultures: Emerg...
    Disponible

    229,52 €

  • Speed Reading
    Peter Newport
    Learn The Best Speed Reading Techniques Super Fast! Do You Want to Greatly Improve Your Reading Speed? Do You Want to Do It Without a Loss in Comprehension? And Do You Want to Learn How to Do It In Less Than 24 Hours? Well, let me introduce you to Speed Reading for Beginners… A do it yourself method for increasing your reading speed without a loss in comprehension. With th...
    Disponible

    14,49 €

  • Exploring the Power of Electronic Word-of-Mouth in the Services Industry
    User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electroni...
    Disponible

    387,04 €

  • Strategies and Tools for Managing Connected Consumers
    Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesses to understand the social impact and influence of social and mobile commerce and how it can affect c...
    Disponible

    399,77 €

  • Green Marketing as a Positive Driver Toward Business Sustainability
    As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovati...
    Disponible

    327,89 €

  • Budget Dinner Cookbook (2nd Edition)
    Olivia Rogers
    Always have an affordable dinner recipe ready to cook for your family (that they will actually love to eat)! What if you could have a stack of affordable dinner recipes in your hands, so you can purchase all your ingredients in one go at the supermarket? Imagine your family absolutely loving a dinner that you conveniently cooked, while you're also saving money! Multi-time b...
    Disponible

    10,97 €

  • Marketing
    Robert S. Parker
    Is there a foolproof way to get more customers, make more sales and skyrocket your business to success?This guide is designed to help anyone selling products or services achieve all of the above by applying time tested productivity strategies and techniques that are proven to work.As anyone in business knows, strategic marketing critical to achieving long-term success. Having a...
    Disponible

    10,70 €

  • Organizational Behavior
    David S Bright / Donald G Gardner / J Stewart Black
    The text and images in this book are in grayscale. A hardback color version is available. Search for ISBN 9781680922905.The field of management and organizational behavior exists today in a constant state of evolution and change. Casual readers of publications like the New York Times, The Economist and the Wall Street Journal will learn about the dynamic nature of organizations...
    Disponible

    35,79 €

  • Organizational Behavior
    David S Bright / Donald G Gardner / J Stewart Black
    A less-expensive grayscale paperback version is available. Search for ISBN 9781680922875. The field of management and organizational behavior exists today in a constant state of evolution and change. Casual readers of publications like the New York Times, The Economist and the Wall Street Journal will learn about the dynamic nature of organizations in today’s ever-changing busi...
    Disponible

    95,82 €

  • Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
    Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’...
    Disponible

    321,53 €

  • Marketing Hope
    Leonie Schiffauer
    Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiff...
    Disponible

    184,57 €

  • Differentiate to Dominate
    Peter Engelhardt
    Today in business you want to be more than 'good enough', and a brand strategy that identifies and highlights your points of difference is like having a secret weapon. For many firms it's the missing link. This book teaches SMEs and entrepreneurs the seven foundational steps that the world's greatest brands leverage to leap ahead of their competitors. Learn how to think...
    Disponible

    20,36 €

  • Product-Led Growth
    Bush Wes
    “Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it’s done.” - Nir Eyal, Author of “Hooked” and “Indistractible”“As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners.” - Omar Zenhom, CEO, WebinarNinja“Why did I just blow $300K promoting a whitepape...
    Disponible

    21,05 €

  • Social Media Marketing, Second Edition
    Emi Moriuchi
    Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers’ vote of confidence, which is a form of social proof. CGC allows consumers to be involved with the companies’ marketing strategy. Brands and companies have ...
    Disponible

    22,90 €

  • Building Your Sales Team
    Diane Updyke
    In the business world, there are many moving parts to consider when creating a team to grow your brand. It's an ecosystem and not an individual sport. A sales team is one of the most essential groups in your business to increase revenues as it's on the frontlines and part of the voice of your brand. Growing one entails a great deal of hard work that includes interfacing...
    Disponible

    23,47 €


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