Catálogo de libros: Economía, finanzas, empresa y gestión

173503 Catálogo de libros: Economía, finanzas, empresa y gestión

Economía, finanzas, empresa y gestión
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  • Bridging the Scholar-Practitioner Gap in Human Resources Development
    Human resource professionals are an essential part of an organization; by helping to establish a rapport between employees and their managers and providing individual support, they ensure the overall well-being and success of an establishment. However, in certain sectors, such as academia or industrial settings, their role still remains unclear. Bridging the Scholar-Practitione...
    Disponible

    242,66 €

  • Global Perspectives on Contemporary Marketing Education
    A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrockete...
    Disponible

    249,29 €

  • Mitchell Levy on Creating Thought Leaders (2nd Edition)
    Mitchell Levy
    In today’s world where an organization’s prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms...
    Disponible

    23,48 €

  • Markendising
    Alex Ahmad / Eric Howerton
    Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history.They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure.The question becomes: how do retailers and manufacturers meet these demands?...
    Disponible

    12,01 €

  • Competitive Social Media Marketing Strategies
    Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactic...
    Disponible

    255,88 €

  • Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy
    The growth of global commerce depends on many different factors and strategies in order for multinational corporations to efficiently compete and thrive in the international marketplace. In addition to business strategies, corporations must also be aware of political affairs that may impact their global economic status. The Handbook of Research on Impacts of International Busin...
    Disponible

    308,60 €

  • Global Perspectives on Risk Management and Accounting in the Public Sector
    The effects of recent economic and financial crises have reached an international scale; a number of different nations have experienced the fallout of these events, calling into question issues of accountability and reform in public management. Global Perspectives on Risk Management and Accounting in the Public Sector is a pivotal reference source for the latest research on cur...
    Disponible

    295,76 €

  • Strategic Management and Leadership for Systems Development in Virtual Spaces
    Christian Graham
    Leadership and the traditional concept of what makes an effective leader is being challenged in the 21st century. Today, many teams are dispersed across time, geography, and cultures and coordinating those team using traditional concepts of leadership and management has been challenging. Strategic Management and Leadership for Systems Development in Virtual Spaces provides insi...
    Disponible

    275,74 €

  • Strategic Tools and Methods for Promoting Hospitality and Tourism Services
    Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides int...
    Disponible

    255,90 €

  • How to Be a Wildly Effective Compliance Officer
    Kristy Grant-Hart
    'How to Be a Wildly Effective Compliance Officer' teaches compliance profesionals the secrets of influence, persuasion and motivation so they can become in-demand business assets.This book is a powerful guide to help practitioners move from the check-the-box mentality of a paper program worker to become a dynamic business leader.Roy Snell, the CEO of the Society of Corporate Co...
    Disponible

    12,84 €

  • HOPE for Leaders Unabridged
    'Tough leadership and communication concepts in easy-to-understand, accessible lessons ... Easy to read, and very, very useful.'Robin K. Hinkle, PhDDirector and Associate Professor, MS in Business Communication Program, Spalding UniversityDeep Thoughts and Practical Applications for Modern Leadership ChallengesYou’re busy, your to-do list is lengthy, and your commitment to your...
    Disponible

    18,86 €

  • Lynnea Hagen on Stuckness
    Lynnea Hagen
    Performing and sustaining high levels of achievement while accomplishing all we want, can be challenging and frustrating endeavors. Coupled with complexities of today’s lifestyles, a fast-paced world, and our many roles, it’s easy to feel overwhelmed, blocked, or stuck. As a result, progress feels non-existent, and productivity and performance suffer while procrastination bloom...
    Disponible

    22,47 €

  • Business Development Opportunities and Market Entry Challenges in Latin America
    Latin America has long held an important role in international economics and continues to attract attention as the region faces restructuration and implements new business conceptions. As a result, Latin America continues to experience economic growth, which further affirms the region’s great potential for future business endeavors. Business Development Opportunities and Market...
    Disponible

    269,07 €

  • Introduction to Dynamic Macroeconomic General Equilibrium Models
    José Luis Torres Chacon
    This book offers an introductory step-by-step course in Dynamic Stochastic General Equilibrium modelling. Modern macroeconomic analysis is increasingly concerned with the construction, calibration and/or estimation and simulation of Dynamic General Equilibrium (DGE) models. The book is intended for graduate students as an introductory course to DGE modelling and for those econo...
    Disponible

    61,40 €

  • Loose Your Money
    Kim K Sanders
    This book is for the person who's ready to stop chasing money and start attracting extraordinary wealth daily. In Loose Your Money, Kim K. Sanders reveals hidden truths and shares divine revelation that will properly position you to receive prosperity. This powerful book is packed with valuable content and applicable knowledge that will increase your mental capacity to buil...
    Disponible

    12,18 €

  • Comparative Economics and Regional Development in Turkey
    Bryan Christiansen / MMustafa Erdoğdu
    The rise of globalization has affected the ways in which nations maintain sustainable development and economic prosperity. Certain countries, such as Turkey, have evolved into a place of particular importance in the changing global economy. As such, it has become more important than ever to better understand the crucial role of such nations on an international scale. Comparativ...
    Disponible

    269,40 €

  • Achieving Enterprise Agility through Innovative Software Development
    Amitoj Singh
    Business practices are rapidly changing due to technological advances in the workplace. Organizations are challenged to implement new programs for more efficient business while maintaining their standards of excellence and achievement. Achieving Enterprise Agility through Innovative Software Development brings together the necessary methodologies and resources for organizations...
    Disponible

    295,18 €

  • Richest Man In Babylon - Original Edition
    George S Clason
    The Richest Man in Babylon, based on 'Babylonian parables', has been hailed as the greatest of all inspirational works on the subject of thrift, financial planning, and personal wealth. In simple language, these fascinating and informative stories set you on a sure path to prosperity and its accompanying joys. A celebrated bestseller, it offers an understanding and a solution...
    Disponible

    8,10 €

  • Contemporary Global Perspectives on Gender Economics
    Susanne Moore
    The rise of women in the workforce has led to many campaigns for wage equality and the impartial treatment of both sexes as they pursue careers previously designated as either a man’s or a woman’s job. The impact of these campaigns has been felt, but a sense of gender stereotyping still affects not only the social and cultural well-being of the modern organization, but the driv...
    Disponible

    256,04 €

  • Economic Optimization of Innovation & Risk
    Robert Shuler
    A Theory of Crash Rate for Private & Public Projects with Critical or non-Critical systems.Analyzing & managing risk has been a quest for 5000 years, and is essential to everything from water supplies, finance, and agriculture to computers and space travel. At last there is a quantitative theory and a simple equation that allows you to: - choose your failure rate - get there...
    Disponible

    13,02 €

  • The Mad Clientist’s ABCs of Client Service
    Michael B. Rynowecer / Michael BRynowecer
    The Mad Clientist distilled 14,000 in-depth interviews with top executives into 26 pithy, pointed actions for you to start using today. Spend just 26 minutes with The Mad Clientist and his ABCs of Client Service and improve your client service immediately. An unconventional look at a serious topic, The Mad Clientist, a.k.a. Michael B. Rynowecer, shows you how to deliver superio...
    Disponible

    25,31 €

  • Standardization of Financial Reporting and Accounting in Latin American Countries
    Isabel Lourenço / Maria Major
    Accounting has often been described as the language of business. As the increasing competition of overseas markets begins to affect even the smallest local companies, many more business professionals must become fluent in accounting principles and practice. Standardization of Financial Reporting and Accounting in Latin American Countries highlights the recent move to Internatio...
    Disponible

    262,52 €

  • Garage Sale Guide For Beginners
    Dale Blake
    The garage sale, the yard sale, the rummage sale...It makes just as much sense now to hold one; it’s just as much fun as to attend one. Garage sales make sense because they can make you money. Rather than throw out your old cluttering mess, or allowing it to fester and take up space in your home, with a bit of hard work and planning, you can transform that mess into a nice litt...
    Disponible

    11,11 €

  • Comptabilisez vos Succès
    Sylvie Deslauriers
    LONGS CAS - RÔLE EN GESTION DE LA PERFORMANCE Préface Mon volume s’adresse aux candidats qui se préparent à l’écriture de longs cas, en particulier dans le cadre du Rôle en Gestion de la performance. Il s’inscrit à la suite du volume qui porte sur les courts cas, volume ayant pour objectif d’initier étudiants et candidats à la résolution de cas multidisciplinaires. Compte t...
    Disponible

    60,50 €

  • Analyzing the Cultural Diversity of Consumers in the Global Marketplace
    Esmeralda Crespo-Almendros / Juan Miguel Alcántara-Pilar / Salvador del Salvador del Barrio-Garcia
    The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a cultural...
    Disponible

    262,72 €

  • Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship
    Helen Lawton Smith / João JMFerreira / Luis M Farinha
    As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. The Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship explores the emergence of new ideas and...
    Disponible

    492,67 €

  • Educational Strategies for the Next Generation Leaders in Hotel Management
    Jiuguang Feng / Sacha Stocklin / Wei Wang
    As the hospitality industry continues to grow, managers and educators are faced with the task of preparing future hospitality professionals for a rewarding but challenging career. Due to the impact of an ever-changing economy on the industry as a whole, the education of hotel managers and professionals has become an increasingly important area of study. Educational Strategies f...
    Disponible

    262,70 €

  • SUN POWER
    NEVILLE WILLIAMS
    ...
    Disponible

    24,27 €

  • Social Sustainability HANDBOOK for Community-Builders
    Daniel Raphael
    Designing and building a sustainable community must be build upon a values system that is sustainable because all decision-making is based on values of choosing according to those values. The values that have sustained our species for over 250,000 years would be a good place to start: the search for a better quality of life, of growth, to grow into our innate potential and do...
    Disponible

    16,65 €

  • Handbook of Research on Effective Advertising Strategies in the Social Media Age
    Nurdan Oncel Taskiran / Recep Yılmaz
    Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of adver...
    Disponible

    439,46 €


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