Catálogo de libros: Economía, finanzas, empresa y gestión

71714 Catálogo de libros: Economía, finanzas, empresa y gestión

Economía, finanzas, empresa y gestión
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  • 42 Rules of Product Marketing
    Brian Lawley / Gary Parker / Phil Burton
    42 Rules of Product Marketing is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book will expose you to the experience and knowledge of a group of the world’s leading product marketing experts with a range of perspectives in both consumer and business markets.In this book, you’ll learn ways to: Craft the right positioni...
    Disponible

    22,43 €

  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
    Disponible

    32,29 €

  • SAP Lessons Learned--Human Capital Management
    LaShonda Rahming / Scott Burton / Steven Chihos
    SAP implementations are always a challenge. An enterprise will deploy its top resources, human and infrastructural, towards a SAP implementation--and yet fall short. Why? Simply because it is the nature of the beast. Typically, SAP implementations are large and complex, involving multiple locations, stakeholder groups and business interests. During an implementation, multiple i...
    Disponible

    22,50 €

  • Human Resource Management in the Digital Economy
    Juana-Espinosa Susana De
    Businesses worldwide are faced with major challenges related to the progressive (and many times unavoidable) incorporation of information technologies into their processes. Often, organizations don’t suitably react to the new requirements of these technologies, resulting in outdated policies, practices, and strategies. Human Resource Management in the Digital Economy: Creating ...
    Disponible

    230,11 €

  • Advanced Analytics for Green and Sustainable Economic Development
    ZongWei Luo
    Trends in green and sustainable development have and will continue to influence all major economies. Identifying the risks and opportunities associated with sustainable economic development and green analysis for sustainability warrants the use and study of advanced analytics. Advanced Analytics for Green and Sustainable Economic Development: Supply Chain Models and Financial T...
    Disponible

    242,57 €

  • # SCRAPPY GENERAL MANAGEMENT tweet Book01
    Michael Horton
    You’re the boss. Not merely of a section or a team or a department but of the whole business. You have people whose jobs depend on you. To get here, you’ve probably had the opportunity to learn from some of the best books out there, including Michael Horton’s bestselling Scrappy General Management.But in the harried, routinely-chaotic world you navigate now, a world in which yo...
    Disponible

    22,55 €

  • Global Hospitality and Tourism Management Technologies
    Tourism is a dynamic part of our economy. The global hospitality and tourism industry, which blends the lodging, food, attractions, cultural, and travel industries, is the world’s largest industry with $4.5 trillion in expenditures generating 212 million jobs. Dynamic market forces such as global competition, changing customer expectations, and new communication technology-comb...
    Disponible

    242,58 €

  • # BUSINESS SAVVY PM tweet Book01
    Cinda Voegtli
    Does your job require you to manage projects? If yes, wouldn’t you like to be described as a project manager who is a successful, influential and respected leader of important efforts in the organization? Now if that already sounds like you, great! But if not, what you need to get there is known as ’business savvy.’Business savvy does not mean a bagful of academic credentials, ...
    Disponible

    22,55 €

  • Innovations in SMEs and Conducting E-Business
    Electronic business (E-Business) plays a central goal in the economy, facilitating the exchange of information, goods, services, and payments. E-Business is not exclusive for large enterprises. It propels productivity and competitiveness and is accessible to all enterprises, and sophisticated systems like E-Marketplaces act as business integrators, potentiating business opportu...
    Disponible

    256,10 €

  • E-Adoption and Socio-Economic Impacts
    The study of e-adoption focuses on the implementation and use of the Internet and Internet-based technologies for personal and business activities. This field has become increasingly relevant due to the increased reliance upon the Internet among individuals in both developed and developing countries. E-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects identi...
    Disponible

    236,71 €

  • Electronic Business Interoperability
    Ejub Kajan
    Interoperability is a topic of considerable interest for business entities, as the exchange and use of data is important to their success and sustainability. Electronic Business Interoperability: Concepts, Opportunities and Challenges analyzes obstacles, provides critical assessment of existing approaches, and reviews recent research efforts to overcome interoperability problem...
    Disponible

    237,78 €

  • The New Freedom
    Woodrow Wilson
    In 1912, Woodrow Wilson was the Democratic nominee for President of the United States. He campaigned against the Republican incumbent, William Howard Taft, and Taft’s predecessor, Theodore Roosevelt, who had split off from the Republican Party to form his own Progressive, or Bull Moose, Party. Much of the campaign focused on the US economy, particularly the candidates’ views of...
    Disponible

    8,67 €

  • Strategic Knowledge Management in Multinational Organizations
    ...
    Disponible

    236,59 €

  • Advanced Topics in Global Information Management Volume 2
    Felix Tan
    ...
    Disponible

    105,56 €

  • Publishing Globally
    Infarom Publishing
    Like every other trade nowadays, the book industry is experiencing the process of globalization. For publishers, licensing the translation rights for some titles represents an important direction of development. The traditional way is to find a foreign rights agent or agency to represent the publisher abroad. There are no rules for the process of licensing translation rights...
    Disponible

    18,98 €

  • Regional Innovation Systems and Sustainable Development
    The regional development of society and economy are closely related with innovative capacities. As the benefits of Regional information systems in establishing innovative regional planning are more widely recognized, there is a greater demand for a definitive text on the nascent subject. Regional Innovation Systems and Sustainable Development: Emerging Technologies promotes sci...
    Disponible

    236,08 €

  • Climate Change, Supply Chain Management and Enterprise Adaptation
    Costas P. Pappis / Costas PPappis
    Mounting scientific evidence shows that Earth’s climate is dramatically changing due to the greenhouse emissions caused by human activities, notably by burning fossil fuels for energy production and transport. Climate Change, Supply Chain Management and Enterprise Adaptation: Implications of Global Warming on the Economy aims to provide one among many diverse responses to a gro...
    Disponible

    236,34 €

  • Securing the Information Infrastructure
    Florence M. Kizza / Florence MKizza / Joseph M. Kizza / Joseph MKizza
    ...
    Disponible

    131,88 €

  • Handbook of Research on Digital Media and Advertising
    Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution o...
    Disponible

    348,80 €

  • Cases on Online Discussion and Interaction
    Discussion, whether in online or face-to-face environments, is central to attaining and disseminating information. Cases on Online Discussion and Interaction: Experiences and Outcomes contains examples of online discussions in a variety of contexts and for a variety of purposes, allowing readers to understand what is likely to facilitate discussion online, what is likely to enc...
    Disponible

    236,63 €

  • Transitioning from Corporate America to Entrepreneurship
    Rhonda W. Novak
    Book is about transitioning from corporate America to Entrepreneurship. Talks about the drastic and subtle mind set changes needed to become a successful entrepreneur after having worked in the corporate arena. ...
    Disponible

    13,87 €

  • Toward Corporate IT Standardization Management
    Robert van Wessel
    The world of corporate management benefits when organizations realize the profitability, reliability, and flexibility obtained through IT standardization. Toward Corporate IT Standardization Management: Frameworks and Solutions details the IT standards conceptual model through insightful case studies that illustrate the factors affecting the performance of business processes. B...
    Disponible

    236,18 €

  • Handheld Computing for Mobile Commerce
    With the advent of the World Wide Web, electronic commerce has revolutionized traditional commerce, boosting sales and facilitating exchanges of merchandise and information. The emergence of wireless and mobile networks has made possible the introduction of electronic commerce to a new application and research area: mobile commerce. Handheld Computing for Mobile Commerce: Appli...
    Disponible

    236,93 €

  • Web Services Security Development and Architecture
    CARLOS GUTIÉRREZ
    Despite solid advances, numerous challenges have yet to be resolved by Web services-enabled service-oriented architecture systems. Web Services Security Development and Architecture: Theoretical and Practical Issues explores a global approach to methodical development in constructing safety architectures for online systems. Addressing security concerns during the full developme...
    Disponible

    236,42 €

  • Technoethics and the Evolving Knowledge Society
    Rocci Luppicini
    Recently, there has been a major push to rediscover the ethical dimension of technology across the sciences, social sciences, and humanities. Technoethics and the Evolving Knowledge Society: Ethical Issues in Technological Design, Research, Development, and Innovation examines human processes and practices connected to technology embedded within social, political, and moral sph...
    Disponible

    236,22 €

  • E-Commerce Adoption and Small Business in the Global Marketplace
    Brychan Thomas / Geoff Simmons
    Small businesses with an international intention tend to adopt a proactive approach to e-commerce in order to benefit from this medium, taking advantage of electronic developments in the global marketplace. E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization focuses on the adoption of e-commerce applications that optimize potential opportuni...
    Disponible

    236,39 €

  • E-Collaborative Knowledge Construction
    Bernhard Ertl
    In today’s society, the quantity of information available to learners is so vast that new strategies of information processing and exchange must be continually developed and improved. E-Collaborative Knowledge Construction: Learning from Computer-Supported and Virtual Environments explores the construction of beneficial e-collaborative knowledge environments from four vital per...
    Disponible

    236,35 €

  • #Entryleveltweet Book01
    Heather R. Huhman / Heather RHuhman
    The statistics are frightening. The National Association of Colleges and Employers’ (NACE) 2009 Student Survey shows that just 19.7 percent of 2009 graduates who applied for a job actually have one. And, according to NACE’s Job Outlook 2010 Fall Preview, employers expect to hire 7 percent fewer graduates from the college Class of 2010 than they hired from the Class of 2009. Wha...
    Disponible

    17,92 €

  • Handbook of Research on Building Information Modeling and Construction Informatics
    In recent years, building information modeling has become a very active research area of construction informatics with investigation of ICT use within construction industry processes and organizations. The Handbook of Research on Building Information Modeling and Construction Informatics: Concepts and Technologies addresses the problems related to information integration and in...
    Disponible

    387,93 €

  • Social and Organizational Developments through Emerging E-Government Applications
    Vishanth Weerakkody
    Government and industry e-commerce agendas have become more closely linked in recent times and more people are now less tolerant of poor, impersonal service in the public sector as they become aware of the power of the web and experience good service in the private sector. With the advancement of Information and Communication Technologies, e-government has emerged as an effecti...
    Disponible

    236,71 €


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