Catálogo de libros: Economía, finanzas, empresa y gestión

132103 Catálogo de libros: Economía, finanzas, empresa y gestión

Economía, finanzas, empresa y gestión
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  • Trendology
    C. Kerns
    ...
    Disponible

    31,92 €

  • Macroeconomics
    David G. Tuerck / David GTuerck
    Macroeconomics is the study of the economy as a whole and of work and saving choices of individual economic agents from which macroeconomic activity emerges. This book takes an integrative approach to that topic, showing how short-run and long-run forces operate simultaneously to determine the behavior of key economic indicators such as employment and real, inflation-adjusted G...
    Disponible

    20,76 €

  • Emissions Trading
    Emissions trading challenges the management of companies in an entirely new manner: Not only does it, like other market-based environmental policy instruments, allow for a bigger flexibility in management decisions concerning emission issues. More importantly, it shifts the mode of governance of environmental policy from hierarchy to market. But how is this change reflected in ...
    Disponible

    133,89 €

  • Process Management
    Ernst ten Heuvelhof / Hans de Bruijn / Roel in ’t Veld
    • End: pro?t and loss account. As a result, there will be a stage at which the parties have developed relations and prospects of gain, while there are still a number of problems that are dif?cult to solve and that fail to evoke consensus. Each party will then draw up a pro?t and loss account. On the positive side of the balance are the relations developed and the gains collecte...
    Disponible

    72,95 €

  • Neoliberalism, Media and the Political
    Sean Phelan
    Neoliberalism, Media and the Political presents a novel critical analysis of the condition of media and journalism in neoliberal cultures. Emphasizing neoliberalism’s status as a political ideology that is simultaneously hostile to politics, the argument is grounded in empirical illustrations from different social contexts, including post-Rogernomics New Zealand, Celtic Tiger I...
    Disponible

    65,12 €

  • How to Make Money in Stocks
    Sir John Templeton
    I am writing as a professional investor, one who has enjoyed a certain degree of success as an investment counselor over the past half-century and who wishes to share with others the lessons learned during this time. Sir John Templeton ...
    Disponible

    7,20 €

  • Entrepreneurship and Culture
    The book is an innovative compilation of papers that explore the relationship between cultural features and entrepreneurship. The relative stability of differences in entrepreneurial activity across countries suggests that other than economic factors are at play. The contributions to this edited volume deal with the foundations of entrepreneurship and with the effects of differ...
    Disponible

    133,68 €

  • Trendology
    C. Kerns
    In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe. ...
    Disponible

    31,63 €

  • Developments in Mean-Variance Efficient Portfolio Selection
    M. Agarwal
    This book discusses new determinants for optimal portfolio selection. It reviews the existing modelling framework and creates mean-variance efficient portfolios from the securities companies on the National Stock Exchange. Comparisons enable researchers to rank them in terms of their effectiveness in the present day Indian securities market. ...
    Disponible

    47,99 €

  • BusiWord
    Basel Omar Abu-Ali
    BusiWord includes 350 common business terms, concepts, models, and formulas from the accounting, finance, investment, management, economics, and marketing fields. BusiWord provides an entertaining way for people in the business world to learn new terms and concepts or test their knowledge while enjoying solving crossword puzzles. It could also serve as a fun tool for executives...
    Disponible

    20,47 €

  • Elementary Thinking for the 21st Century
    Geoff A. Mohr PhD / Geoff AMohr PhD
    ...
    Disponible

    21,93 €

  • Elementary Thinking for the 21st Century
    Geoff A. Mohr PhD / Geoff AMohr PhD
    ...
    Disponible

    44,71 €

  • Market Structure and Equilibrium
    Heinrich von Stackelberg / Damien Bazin / Rowland Hill
    In his book „Marktform und Gleichgewicht', published initially in 1934, Heinrich von Stackelberg presented his groundbreaking leadership model of firm competition. In a work of great originality and richness, he described and analyzed a market situation in which the leader firm moves first and the follower firms then move sequentially. This game-theoretic model, now widely know...
    Disponible

    159,17 €

  • The Principles of Scientific Management
    Frederick Winslow Taylor
    Frederick Winslow Taylor was an early advocate for applying ’scientific’ principles to the management of men, machines, and factories. Few realize, though, the the ’Efficiency Movement’ that he helped foment extended well beyond the factory floor. ’Efficiency’ clubs sprung up throughout the United States, and the movement found fertile soil elsewhere in the world, as well. Thes...
    Disponible

    11,07 €

  • The Crucial Challenge for International Aid
    Jennifer P. Tanabe / Jennifer PTanabe / Mirek Karasek
    This book uses simple algebra and statistical analysis to map and define possible solutions to a grave problem the world is facing today: the relationship between developed ('Have') countries that act as donors in giving international aid to developing ('Have-not') recipient countries. These societies have differences stemming from diverse cultural and religious histories that ...
    Disponible

    18,73 €

  • Social Media Marketing in Tourism and Hospitality
    Roberta Minazzi
    This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-...
    Disponible

    157,66 €

  • Rule of Law in China
    Katrin Blasek
    This book analyzes in detail differing interpretations of the rule of law in Western legal systems and in the People’s Republic of China. As the rule of law is seen by many as a prerequisite for China’s future development, politicians, activists and entrepreneurs from China and from the West alike have long been calling for adherence to this principle, which is constitutive of ...
    Disponible

    79,19 €

  • Inter-Organizational Relationships
    Cecilia Rossignoli / Francesca Ricciardi
    This book explores the premise that organizations are significantly influenced by their inter-organizational relationships; moreover, these relationships may generate important externalities, both positive and negative, impacting the environment at several levels. The advent of the Internet era, on the other hand, has resulted in disruptive changes in traditional inter-organiza...
    Disponible

    65,49 €

  • TWITTER IS NOT A STRATEGY
    Tom Doctoroff
    ...
    Disponible

    29,34 €

  • Responding to China’s Rise
    ...
    Disponible

    67,01 €

  • The Last Chapter
    Jake Bussolini
    This book goes behind closed doors of both executive offices and the Corporate Board Room to disclose details about this corporate takeover that have never before been revealed. The book describes the tense events that lead to the decision to change the basic business strategy of the company. It also tells several political tales that help the reader understand how a major play...
    Disponible

    33,21 €

  • The Last Chapter
    Jake Bussolini
    This book goes behind closed doors of both executive offices and the Corporate Board Room to disclose details about this corporate takeover that have never before been revealed. The book describes the tense events that lead to the decision to change the basic business strategy of the company. It also tells several political tales that help the reader understand how a major play...
    Disponible

    23,13 €

  • Leadership Processes and Follower Self-identity
    Douglas J. Brown / Robert G. Lord
    Presenting a follower-centered perspective on leadership, this book focuses on followers as the direct determinant of leadership effects because it is generally through follower reactions and behaviors that leadership attempts succeed or fail. Therefore, leadership theory needs to be articulated with a theory of how followers create meaning from leadership acts and how this mea...
    Disponible

    93,48 €

  • Exit from Globalization
    Richard Westra
    Exit from Globalization moves from theory to practice: from questions of where incorrigible knowledge of substantive economic life derives and how that knowledge is put towards making a progressive, redistributive, eco-sustainable future of human flourishing. ...
    Disponible

    295,19 €

  • Environmental Politics in Latin America
    Based on case-studies in eight Latin American countries, this book investigates the extent to which there have been elite shifts, how new governments have related to old elites, and how that has impacted on environmental governance and the management of natural resources. New groups are emerging related to political and economic shifts, and the rise of new cadres of technocrats...
    Disponible

    254,55 €

  • Managerial Ethics
    Marshall Schminke
    This book combines management theory with ethical theory on a chapter by chapter, topic by topic basis. The volume bridges the theoretical, empirical and practical gap between management and ethics. It will be of interest to a cross disciplinary group of students, researchers and managers in business, management, organizational behavior, IO psychology and business ethics. ...
    Disponible

    93,12 €

  • Suriname
    Inc. IBP / IncIBP
    Suriname: How to Invest, Start and Run Profitable Business in Suriname Guide - Strategic Information, Opportunities, Contacts ...
    Disponible

    121,77 €

  • The Smart Business Exit
    Geoff Green
    'Every business owner should read this book!'Alan KohlerHow do I get rewarded for the blood, sweat and tears of building my own business?When I exit my business will I achieve financial freedom?How do some entrepreneurs sell their businesses for incredible prices?Whether you’re a baby boomer business owner close to retirement, busy growing your business or a young entrepreneur ...
    Disponible

    26,12 €

  • Is segmentation effective?
    Barbara Krolikowski
    Essay from the year 2000 in the subject Business economics - Trade and Distribution, grade: 2,0, Waterford Institute of Technology, language: English, abstract: Is segmentation effective? That is, does one or more market groups appear to be identifiable and measurable, accessible, substantial, and responsive? If you have a market for a product with one or more consumers you h...
    Disponible

    20,71 €

  • Research Ethics and Integrity for Social Scientists
    Mark Israel
    This book explores recent developments and debates around researching ethically and with integrity, and complying with ethical requirements, and has been updated and expanded to now cover issues relating to international, indigenous, interdisciplinary and internet research. ...
    Disponible

    70,28 €


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