Catálogo de libros: Estudios de comunicación

2812 Catálogo de libros: Estudios de comunicación

Consulta, información y materias interdisciplinarias / Estudios interdisciplinarios / Estudios de comunicación
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  • Nonverbal Communication in Political Debates
    Harry Jr. Weger / Harry JrWeger / Harry Weger / John S. Seiter / John SSeiter
    This book presents a framework for understanding the role of nonverbal behavior in political debates, including an examination of candidates’ attempts to undermine opponents while presenting themselves as likeable. Theory and historical examples underline the importance of nonverbal elements in political contests. ...
    Disponible

    142,96 €

  • World War I, Mass Death, and the Birth of the Modern US Soldier
    David W. Seitz / David WSeitz
    A study in war rhetoric, material rhetoric, and public memory, this book explains how the aftermath of the American World War I experience led to the rhetorical production of the long-lasting and familiar icon of the modern US soldier as a virtuous, self-sacrificial, “global force for good.” ...
    Disponible

    57,90 €

  • Politics, Propaganda, and Public Health
    Lance Porter / Laura Crosswell
    This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck’s launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication. ...
    Disponible

    54,49 €

  • Brazil and the Emergence of a Digital Lusosphere
    This book maps how Brazil and the network of Portuguese-speaking countries are using digital technologies in new ways to expand opportunities and influence the arts, creative industries, sports, learning, business, and cultural evolution for hundreds of millions of Portuguese-speaking people on five continents. ...
    Disponible

    54,45 €

  • Narrating Patienthood
    Engaging the reader with a variety of patient narratives and health communication scholarship, this book illustrates how narratives can create change; how differences matter; and how identity, relational, and cultural factors intersect to affect patienthood. ...
    Disponible

    54,15 €

  • The Medieval Internet
    Jakob Linaa Jensen
    This book sheds light on the world of the Internet and social media and their relationship with surveillance and control, through a historical prism drawn from the Medieval Age. ...
    Disponible

    43,59 €

  • Detecting Deception
    Amanda Sturgill
    Teaching fact checking and verification is an essential part of journalism education. Detecting Deception applies the concepts of logical argumentation to supplement standard verification techniques. This text is essential for training future journalists to build impeccable stories. ...
    Disponible

    26,89 €

  • Inviting Understanding
    This authoritative collection provides a comprehensive overview of the theory of invitational rhetoric, developed twenty-five years ago by the volume editors. The book provides a wide range of resources on community organizing, social justice activism, social media, decision-making, communication and composition pedagogy, and interview protocols. ...
    Disponible

    201,97 €

  • Detecting Deception
    Amanda Sturgill
    Teaching fact checking and verification is an essential part of journalism education. Detecting Deception applies the concepts of logical argumentation to supplement standard verification techniques. This text is essential for training future journalists to build impeccable stories. ...
    Disponible

    67,04 €

  • Ethics in the Digital Domain
    Robert S. Fortner / Robert SFortner
    Presented in a format to initiate debate and discussion, Ethics in the Digital Domain helps students explore the big questions surrounding the impact of the digital domain on our daily lives. This text covers enduring debates in ethics such as privacy, copyright, libel, consent, surveillance and the necessity for truthful discourse. ...
    Disponible

    54,08 €

  • Political Communication Ethics
    Peter Loge
    Political Communication Ethics: Theory and Practice introduces students to how political communication professionals ought to behave, and how they actually behave. The chapters by both scholars and practitioners will help students wrestle with the question of what ethical responsibilities, if any, political communication professionals have. ...
    Disponible

    94,23 €

  • Social Media Strategy
    Keith A. Quesenberry / Keith AQuesenberry
    Social Media Strategy presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence or the good of the brand. The third edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. ...
    Disponible

    74,44 €

  • Trump Tweets, the World Reacts
    This book illustrates the connection between theories of communication and the mediums through which President Trump communicates. Drawing on a range of theoretical and empirical perspectives, it examines several implications of President Trump’s influence on the social sphere, economies, government relations, and the communications profession. ...
    Disponible

    54,63 €

  • Transformative Student Experiences in Higher Education
    This book considers the role, use, and implications of transformative and active instructional strategies in higher education. It examines the changing landscape of higher education and serves as a foundational lens and framework for thinking through higher education from both an experiential and transformative instructional context. ...
    Disponible

    54,37 €

  • A Rhetoric of Divisive Partisanship
    Colleen Elizabeth Kelley
    This book deconstructs the 2016 campaign appeals of Bernie Sanders and Donald Trump to disenfranchised and polarized publics at opposite ends of the political spectrum through a rhetoric of divisive partisanship grounded in antipolitics. These ultimately contributed to the defeat of Hillary Clinton and a decline in American democratic discourse. ...
    Disponible

    54,71 €

  • Political Communication Ethics
    Peter Loge
    Political Communication Ethics: Theory and Practice introduces students to how political communication professionals ought to behave, and how they actually behave. The chapters by both scholars and practitioners will help students wrestle with the question of what ethical responsibilities, if any, political communication professionals have. ...
    Disponible

    47,16 €

  • Ethics in the Digital Domain
    Robert S. Fortner / Robert SFortner
    Presented in a format to initiate debate and discussion, Ethics in the Digital Domain helps students explore the big questions surrounding the impact of the digital domain on our daily lives. This text covers enduring debates in ethics such as privacy, copyright, libel, consent, surveillance and the necessity for truthful discourse. ...
    Disponible

    104,41 €

  • Social Media Strategy
    Keith A. Quesenberry / Keith AQuesenberry
    Social Media Strategy presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence or the good of the brand. The third edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. ...
    Disponible

    139,98 €

  • Ads, Fads, and Consumer Culture
    Arthur Asa Berger
    Now in its sixth edition, this book provides an accessible and entertaining overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising plays in our lives. ...
    Disponible

    104,79 €

  • Ads, Fads, and Consumer Culture
    Arthur Asa Berger
    Now in its sixth edition, this book provides an accessible and entertaining overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising plays in our lives. ...
    Disponible

    55,85 €

  • Race, Gender, and Image Repair Theory
    Hazel James Cole / Mia Moody-Ramirez
    Race, Gender and Image Restoration Theory: How Digital Media Change the Landscape explores themes that are relevant to the socio-political landscape of twenty-first-century America, including race and gender representation, social media and traditional media framing, and image restoration management. ...
    Disponible

    54,22 €

  • Religion and Media in America
    Anthony Hatcher
    Religion and Media in America is a qualitative study of six distinct ways religion, especially Christianity, has been woven into American popular and civic culture. It uses historical and contemporary analysis to explore how Christianity both adapts to and is affected by new media forms. ...
    Disponible

    54,15 €

  • Desegregation and the Rhetorical Fight for African American Citizenship Rights
    Sally F. Paulson / Sally FPaulson
    This book examines the rhetorical/legal dynamics of the NAACP’s twentieth-century struggle to overturn the “separate but equal” doctrine through school desegregation cases. It reveals that the Supreme Court relied not only on logical arguments but emotional and ethical appeals to reach Brown II’s “with all deliberate speed” decree. ...
    Disponible

    54,49 €

  • Re/Thinking Chickens
    Elena Lazutkaite
    Re/Thinking Chickens: The Discourse around Chicken Farming in British Newspapers and Campaigners’ Magazines, 1982–2016 has major social relevance as it focuses on one of the most forgotten and yet most exploited farmed animals, chickens, who now have a combined mass exceeding that of all other birds on Earth. Dr Elena Lazutkaitė demonstrates that the planet’s most numerous bird...
    Disponible

    85,14 €

  • The Graduate Student Guidebook
    The AEJMC Board of Directors / The AEJMC The AEJMC Board of Directors
    A roadmap to the grad school experience, this guide features expert advice on many different steps and challengesthat students encounter in master’s and doctoral programs. Conversational chapters integrate advice, encouragement, and anecdotes to address specific components of the grad school process. ...
    Disponible

    108,56 €

  • The Graduate Student Guidebook
    The AEJMC Board of Directors / The AEJMC The AEJMC Board of Directors
    A roadmap to the grad school experience, this guide features expert advice on many different steps and challengesthat students encounter in master’s and doctoral programs. Conversational chapters integrate advice, encouragement, and anecdotes to address specific components of the grad school process. ...
    Disponible

    47,66 €

  • Testing Tolerance
    The AEJMC Commission on the Statu Women / The AEJMC Commission on the Status of Wo
    In what ways can we create a campus atmosphere where academics engage with controversial material and have civil conversations about differing perspectives? This book reveals how to navigate issues that may impact media professionals and instructors teaching these developing professionals. ...
    Disponible

    115,33 €

  • Testing Tolerance
    The AEJMC Commission on the Statu Women / The AEJMC Commission on the Status of Wo
    In what ways can we create a campus atmosphere where academics engage with controversial material and have civil conversations about differing perspectives? This book reveals how to navigate issues that may impact media professionals and instructors teaching these developing professionals. ...
    Disponible

    47,52 €

  • De-Whitening Intersectionality
    De-Whitening Intersectionality: Race, Intercultural Communication, and Politics reevaluates how the logic of color-blindness as whiteness evolves amidst current race and intercultural communication research, underscoring that, in order to play well with intersectionality, research scholars must be attentive to its origins and implications. ...
    Disponible

    156,26 €

  • Chinese Media in Africa
    Emeka Umejei
    Chinese Media in Africa: Perception, Performance, and Paradox is a contribution to the debate on Chinese media expansion into Africa. Interviews bring to light the paradoxical nature of Chinese media organizations that both preach equality with Africa and simultaneously promote Chinese hegemony in the media. ...
    Disponible

    122,53 €


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