Catálogo de libros: Estudios de comunicación

2812 Catálogo de libros: Estudios de comunicación

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  • Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape
    In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and com...
    Disponible

    386,97 €

  • Transnational Research in Technical Communication
    Offers unique story-based insights into the complexities and challenges of transnational and intercultural research. ...
    Disponible

    42,16 €

  • Bestest Words
    Rodney G. Miller
    Need to tell fact from opinion?And the proven from the plausible?For anyone who cares to crush the manufactured outrage in recent public discourse, Bestest Words pushes back on screams for the camera and other propaganda.These 70 commentaries were written as blog posts from 2020 to 2022, amid worldwide threats to health, safety, and freedoms previously taken for granted. While ...
    Disponible

    20,56 €

  • Welding Technical Communication
    Jo Mackiewicz
    Explores the teaching and learning of welding through two narratives: the personal narrative, relating the author’s experience as a woman learning how to weld, and the academic narrative examining how instructional communication informs students’ embodied knowledge and enculturation into a community of practice. ...
    Disponible

    42,10 €

  • A Question of RESPECT
    Celinda Lake / Ed Goeas
    A Question of Respect speaks to voters who are tired of a political environment that ends in immovable stalemate, grounded by a political party’s voter base without addressing solutions or attempting to understand the opposing side. ...
    Disponible

    16,57 €

  • Political Messaging in Music and Entertainment Spaces across the Globe.
    Uche Onyebadi
    ’Political Messaging in Music and Entertainment Spaces across the Globe’ uniquely expands the frontiers of political communication by simultaneously focusing on content (political messaging) and platform (music and entertainment). As a compendium of valuable research work, it provides rich insights into the construction of political messages and their dissemination outside of t...
    Disponible

    66,07 €

  • The changing face of VR
    VR occupies an interesting place in the media ecosystem. On the one hand, it is an emerging, ’cutting-edge’ technology backed by billions of USD by major corporations. On the other hand, VR is older than the World Wide Web and older than social networking sites. After many years of hype and unfulfilled potential, VR is now finally on the precipice of widespread adoption and has...
    Disponible

    58,15 €

  • Publishing Plates
    Jeffrey M. Makala / Jeffrey Makala
    Explores stereotyping and electrotyping in U.S. literature and history. Examines how printers, typefounders, authors, and publishers managed the transition as new technologies displaced printing traditions of the early nineteenth century. ...
    Disponible

    158,36 €

  • Arguing with Numbers
    James Wynne
    A collection of essays which deploy rhetorical lenses to explore how mathematics influences the values and beliefs with which we assess the world and make decisions, as well as how our values and beliefs influence the kinds of mathematical instruments we construct and accept. ...
    Disponible

    57,15 €

  • Journalism, Economic Uncertainty and Political Irregularity in the Digital and Data Era
    Jingrong Tong
    Analysing the evolving industry as it turns to the help of digital technologies such as algorithms and cloud computing to reach and engage local and global audiences, Journalism, Economic Uncertainty and Political Irregularity in the Digital and Data Era explores the challenges journalism faces in great depth and detail. ...
    Disponible

    136,30 €

  • RSA Series in Transdisciplinary Rhetoric
    G. Mitchell Reyes
    Applies contemporary rhetorical analysis to mathematical discourse, calling into question the commonly held view that math equals truth. Explores how mathematical innovation has historically relied on rhetorical practices of making meaning, such as analogy, metaphor, and invention. ...
    Disponible

    158,41 €

  • Of Remixology
    David J. Gunkel
    ...
    Disponible

    41,41 €

  • Digital Platforms and Algorithmic Subjectivities
    Algorithms are a form of productive power - so how may we conceptualise the newly merged terrains of social life, economy and self in a world of digital platforms? How do multiple self-quantifying practices interact with questions of class, race and gender? This edited collection considers algorithms at work - for what purposes encoded data about behaviour, attitudes, dispositi...
    Disponible

    38,99 €

  • Digital Platforms and Algorithmic Subjectivities
    Algorithms are a form of productive power - so how may we conceptualise the newly merged terrains of social life, economy and self in a world of digital platforms? How do multiple self-quantifying practices interact with questions of class, race and gender? This edited collection considers algorithms at work - for what purposes encoded data about behaviour, attitudes, dispositi...
    Disponible

    68,75 €

  • The World Needs Dialogue! Four
    This volume contains abundant evidence of Putting Dialogue to Work in commercial, governmental, and social organisations to the benefit of a wide range of activities like education, health, community welfare and public safety. The 39 Case Studies were considered at the fourth annual conference of the Academy of Professional Dialogue and describe work designed and delivered by 5...
    Disponible

    71,42 €

  • Handbook of Research on Fostering Social Justice Through Intercultural and Multilingual Communication
    Eleni Meletiadou
    Students taught with a social justice framework will ideally have a stronger sense of what is just and fair and choose careers and lifestyles that support their communities. Over time, students look at current and historical events-even their own actions-through the lens of social justice, promoting better decision-making. Building trust impacts the bottom line for global compa...
    Disponible

    354,34 €

  • Conversation and Communication
    Joost A. M. Meerloo
    2022 Reprint of the 1952 First Edition.   Exact facsimile of the original edition and not reproduced with Optical Recognition Software.  Modern psychology is able to give new impetus to the study of language and understanding. The psychoanalyst, especially, has many opportunities each day to study the manifold ways of human expression and need for contact.  This book is based o...
    Disponible

    16,62 €

  • The Art of Communication
    Hilda K. Weisburg
    ...
    Disponible

    64,31 €

  • Global Rhetorical Traditions
    Hui Wu
    GLOBAL RHETORICAL TRADITIONS is unique in design and scope. It presents translated primary sources on global rhetorical instruction and practices of Asia, Africa, the Near East, the Middle East, Polynesia, and precolonial Europe. Each chapter represents a different rhetorical region and includes an introduction, critical commentary, translated primary sources, a glossary of rhe...
    Disponible

    163,45 €

  • The Story Is True, Second Edition, Revised and Expanded
    Bruce Jackson
    Delves into the meaning of stories, their tellers, and those who experience them. ...
    Disponible

    121,51 €

  • The SAGE Handbook of the Digital Media Economy
    This Handbook offers students, researchers and policy-makers a multidisciplinary overview of contemporary scholarship relating to the intersection of the digital economy and the media, cultural, and creative industries. ...
    Disponible

    208,78 €

  • Between Speech and Silence
    Stephen J. Costello
    This book concerns itself with the origin of speech and language, takes the reader through the steps of dialectic (how to reason) and rhetoric (how to persuade), examines the importance of stories and symbols and the role of thinking, and highlights the necessity of silence and the practice of meditation. Though it is written from a philosophical perspective, it is eminently pr...
    Disponible

    23,03 €

  • Between Speech and Silence
    Stephen J. Costello
    This book concerns itself with the origin of speech and language, takes the reader through the steps of dialectic (how to reason) and rhetoric (how to persuade), examines the importance of stories and symbols and the role of thinking, and highlights the necessity of silence and the practice of meditation. Though it is written from a philosophical perspective, it is eminently pr...
    Disponible

    33,06 €

  • Global Rhetorical Traditions
    GLOBAL RHETORICAL TRADITIONS is unique in design and scope. It presents translated primary sources on global rhetorical instruction and practices of Asia, Africa, the Near East, the Middle East, Polynesia, and precolonial Europe. Each chapter represents a different rhetorical region and includes an introduction, critical commentary, translated primary sources, a glossary of rhe...
    Disponible

    85,14 €

  • Communication Essays
    Rodney G. Miller
    Communicate Personally...a powerful survey that displays how systematic personal communication can foster growth, change, and dialogues that promote organizational and community trust...'- D. Donovan, Senior Reviewer, Midwest Book Review Connecting these seven thought-provoking essays, written over three decades, is a common aim for communication to optimize results - whether t...
    Disponible

    15,50 €

  • Communication & Beyond
    Rodney G. Miller
    Putting Communication into PracticeDuring the 1970s, new communication courses Australia-wide equipped graduates with understandings and skills to pursue careers consequential to human affairs and the nation’s advancement - in advertising, broadcasting, business, film, government, journalism, nonprofits, public relations, teaching, writing, emerging technologies, and many other...
    Disponible

    14,49 €

  • Science & Theatre
    Carla Almeida / Emma Weitkamp
    Weitkamp and Almeida enter into the space where museums, universities and research centres operate, as well as the space of theatre practitioners, they explore the richness and plurality of this universe, combining theory and practice, as well as presenting context, knowledge gaps and new data. ...
    Disponible

    142,80 €

  • Reconceptualizing English for International Business Contexts
    Elma Dedović-Atilla / Vildana Dubravac
    This book presents a critique of current English as a Business Lingua Franca (BELF) practices using research conducted in Bosnia and Herzegovina. The authors identify English communication behaviours that hinder or promote success in the workplace, and trace these back to curricula and teaching practices. ...
    Disponible

    169,74 €

  • Patient-centred Communication
    Kayo Kondo
    This book presents a comprehensive analysis of the use of patient-/person-centred communication in providing healthcare for ageing populations through an ethnographic approach to physician in-home medical consultations in Tokyo, Japan, alongside interviews with physicians. It focuses on illustrating how linguistic dimensions of person-centred communication work by citing exampl...
    Disponible

    181,95 €

  • Mindful Conversation
    Peter Gibb
    Expand your world with deeper connection and more compelling expression. Stir in less anxiety, less struggle, more peace. In short, this book can bring you:better relationships,improved satisfaction,joyThis book explores the three levels of conversation in a delightful mix of inspiration, practical advice, humor, stories, and practice exercises to guide you along the path. If y...
    Disponible

    14,05 €